On the last weekend of April, the film market in North America ushered in a rare event -- prosperous on Friday, full on Saturday, lively on Sunday, a surge of people, sweeping away the cold haze, showing a thriving scene.
Cinemas, led by New York, Los Angeles, Chicago, Houston, Seattle and other big cities, have ushered in the first film viewing peak this year. They have seen off the cold winter and bid farewell to the craziness of spring. People can't wait to take off their thick coats, get rid of layers of packages and open their arms to welcome the noise of summer.
This frenzy of watching movies has caused a burst of exclamations from the media. The news layout on Saturday was swished by the first day of the official Premiere of "speed and passion 5". The Chicago Tribune even exclaimed, "summer box office giant landed ahead of time!"
As of now four months, the North American box office market is in a slump, and the long night seems endless.
Among the works released this year, the animation "Lango" released in March has the highest cumulative box office. So far, the cumulative box office is only 110 million; The biggest box office figure for the premiere weekend was "Rio adventure" released two weeks ago, but the weekend box office figure was only 39 million.
All the data for the same period have reached the lowest level since 2006.
This is also one of the important reasons why the "Unveiling war" has attracted so much attention. People in the industry and film companies are looking forward to this duel, which will lead to a rebound in the box office. Otherwise, the box office prospects of summer programs are not optimistic. Of course, everyone's expectations are put on Raytheon. After all, the first week after Arbor Day is the real summer holiday.
But now, "speed and passion 5" is stepping on the tail of the spring show and setting off an upsurge of film viewing. Just on Friday, the major cinemas ushered in a long lost crowd, which is vigorous, bustling and boiling. The turbulent scene has stunned the whole North American market, and the long night is finally coming to an end.
Before the actual box office data came out, some media predicted that this series of films with black horse quality will probably get more than 35 million box office in a single day on Friday. "Rio adventure" will get 39 million box office in three days on the weekend. Now "speed and excitement 5" is likely to get such data in one day. How can the media not be excited?
Even the major film companies can not help but smile: the haze of the summer season is finally beginning to dissipate.
What's more gratifying is that with the official release of "speed and passion 5", all the comments have been lifted. After the comprehensive review of the media, all the data have become red, and all the indicators have undoubtedly created the highest series. The tragedy of "Superman's return" has not happened. On the contrary, the explosion of "Iron Man" seems to be on the way!
More than 150 mass media on rotten tomato.com immediately published their own comments, and the number of comments continued to rise. By the end of Sunday, a total of 271 mass media comments were included on rotten tomato. Even in the summer archives, such treatment was one of the best, It clearly shows the attention this work has received.
With so many reviews, criticisms and evaluations, the freshness index of "speed and passion 5" has broken through 80% and reached 84% of excellent evaluation, and the score is stable at 7.4. This trend coincides with the comprehensive evaluation of the media. It can be seen that public taste and professional taste have reached similar conclusions, Give the film enough praise!
Is this a classic that will last forever? Obviously not; Is this a good work to be affirmed? without doubt!
For the "speed and passion" series, this is undoubtedly the time for "serfs to turn over and sing".
Even though it has a small group of fans, even if the series works stumble to the fifth film, even if people put it on the opposite side of the "Thor" summer seed players, it has never really been affirmed by film critics, or even failed in the media comprehensive evaluation, just like the "electric saw" series, The sequel has been shot to the seventh, but critics never wait to see it.
But this time, "speed and passion 5" has successfully gained the double affirmation of professional media and mass media, and conquered this group of sharp and critical film critics. For Universal Pictures, for the "speed and passion" series, this is a glorious moment to go down in history.
What's more, it's not the end.
After the film critics, the audience in North America also applauded!
Generally speaking, the cinema score obtained from the statistics of the major cinema lines is the most authoritative and intuitive reference data of the box office trend. For a movie with only "B" score, the follow-up box office trend is basically impossible to more than double that of the premiere weekend, or even there may be an avalanche.
This time, "speed and passion 5" successfully received the evaluation of "a", which is the first time that a series of works get "a", which also means that the subsequent box office of the works has three times the explosive potential. Although it is said that not every commercial film with an "a" score can reach three times or more of the opening box office in the end, and there are many influencing factors, at least now "speed and passion 5" has this potential.
On the other hand, only 26000 people have participated in the IMDB, and the score is now at 7.9!
Everyone knows that with the gradual increase in the number of scoring people, the score is bound to decline, and the final drop to what position is unpredictable, which is the law of popcorn movies; Still, people are really amazed——
It's seven nine!
In IMDB's scoring system, eight points is the entry threshold for two hundred and fifty best movies. If you reach this score, you may not be able to enter the list. If the number of people who score does not reach a certain benchmark, it is the minimum requirement to enter the list. Now, "speed and passion 5", such a popcorn commercial film, a simple and rough drag racing film, and an ordinary film that has never really achieved a good box office performance, has scored 7.9 points in the evaluation of senior fans!
This is definitely a great victory!
From professional media to mass media, from senior fans to ordinary fans, everyone has reached a consensus on "speed and passion 5", which is an excellent popcorn work. In addition, as supplementary data, the popcorn index also reached a gratifying 88%, which confirmed once again the commercial nature of the film.
It's not a fairy tale, it's not a media guide, it's a fact, it's a real, real fact - it's true that the premiere was well received; It is also true that the comprehensive evaluation of the media is hot and popular; As a result, the box office of the premiere weekend is booming, which is also true.
April 29, Friday.
"Speed and passion 5" has won 37 million US dollars at the box office in a devastating manner!
Just one-day box office is almost comparable to the weekend box office of "Rio adventure". With such achievements, it will be ranked in the top 20 of the one-day box office list in film history, and will lag behind "Shrek 3", occupying the 20th position; And undoubtedly broke the box office record of April in film history, and raised the record from 30 million to 37 million. The previous record holder was "speed and passion 4".
April 30, Saturday.
"Speed and passion 5" continued to maintain a strong one-day box office decline of only 13%, and earned 32 million US dollars again!
In the case of making history on Friday, it is undoubtedly the best affirmation of the film to hand over such a slight decline on Saturday. It can be seen that from the topic effect of the opening battle, the audience's curiosity was ignited; Then the media and audience's word-of-mouth ushered in a full swing, further attracting the audience into the cinema, thus creating such an excellent performance.
May 1st, Sunday.
The momentum of "speed and passion 5" didn't weaken at all. The box office fell by 19% in one day, and gained 26 million US dollars!
For the third day in a row, "speed and passion 5" has maintained a vigorous film viewing frenzy. In the tail of the spring stage, it swept through the eight wastelands, and could not find any opponent who could form a confrontation. No doubt, he became the leader in April and easily made $95.3 million at the weekend box office.
95 million!
Before the release of "speed and passion 5", before the opening battle, and more accurately, before the end of the spring season in April, no one could predict such a performance. You know, before that, the history record of North America's April premiere box office was maintained by "speed and passion 4" in 2009, and the box office of $70 million set off a surprise.
As a comparison, the second highest box office opening in North America in April, the battle of the gods, made $61 million at the opening weekend; Third was anger management, released in 2003, with 42 million premiere weekend figures.
After horizontal comparison, we can see that the box office pulling capacity of spring stalls is in a slump.
But now, "speed and passion 5" not only easily broke the previous record, but also made all the box office records in April; In addition, it also reaped a total of 95 million US dollars at the box office. Even in the summer season, it is a big Mac, and there is no doubt that it will win the box office title at the weekend.
The $95 million opening weekend box office is temporarily ranked 21st in the history of North America's opening box office, with the $98 million of "Iron Man" ahead and the $94 million of "Harry Potter and the prisoner of Azkaban" behind.
Records, historical records, a series of historical records, "speed and passion 5" announced its brilliant debut with an absolutely strong attitude.
From word-of-mouth to box office, from the media to the audience, "speed and passion 5" showed an irresistible momentum. In an instant, all eyes were focused on "Thor": the victory of the opening battle was more and more interesting.