Chapter 525

The first three consecutive box office titles in North America in 2011, after the opening of the summer season, finally came late. After the successful coronation of "speed and passion 5" and its appearance as a dark horse, the strong performance of sweeping the thousands of troops caused one after another cry of surprise!

In the third week of May, all the works work together, hoping to seize more market and gain more box office before the release of "Pirates of the Caribbean 4", so as to avoid the avalanche of decline in the next week and brewing a box office tragedy. As a result, the whole North American market is showing a trend of boiling oil.

In this process, paramount took the lead in the propaganda campaign. He gave full play to the advantages of large film production companies and seized the major media resources. It seemed that he was not affected by the failure of the opening battle. Finally, Thor was able to turn the tide. When the box office of the premiere weekend was far lower than expected, he was able to win the championship, It effectively controlled the decline at 47%, saving face.

As a result, Hollywood seems to be relieved.

This not only avoids the potential vicious circle brought about by negative word-of-mouth, but also revives the dawn of comic adapted films. The positive feedback from the market gives other competitors a reassurance. With an excellent decline, "Raytheon" achieved 32 million box office in the second weekend of its release. The cumulative box office risk in two weeks narrowly crossed the threshold of 100 million and temporarily settled at 108 million.

It's the first ray of light in the past two weeks for paramount, who has no choice but to retreat.

Although from the box office of the next weekend and the rising trend of the box office in the middle of the week, the hope that the box office of Raytheon in North America will exceed 200 million has been completely dashed, fortunately, the bad reputation has not led to a diving crash, and the cumulative box office has finally exceeded 100 million. At least this fig leaf has been kept.

As for the two newly released works, they have brought quite different results.

"Bridesmaids" in a vote of praise and applause, copied the "speed and passion 5" dark horse footprints, the last three days of the week reaped 26 million, even compared with the "Raytheon" box office next week is no inferior; What's more gratifying is that in a series of feedback information such as media review, IMDB score, rotten tomato net, cinema score and popcorn index, the film has become popular. Many experts are optimistic that this low-cost work will achieve more than 100 million box office results in North America.

In just three weeks, Universal Pictures has once again completed the miracle of being small and broad, and unexpectedly became the biggest winner of this year's summer season.

"Exorcist" was completely drowned in the voice of criticism and Crusade, the wave of propaganda was also completely suppressed by "Thor", from topic to word-of-mouth completely defeated, and finally only achieved 15 million box office results at the weekend. For a medium cost work with an investment of 60 million yuan, this achievement is not bad, but it is not excellent. Whether the cost can be recovered or even the profit can be realized depends on the box office decline next week. But from the feedback of word-of-mouth, it is difficult to reach the sky.

In the face of the attack of the three works, "speed and passion 5" shows the ability of the winners under the cover of excellent word-of-mouth. Instead of increasing the publicity efforts, they carry out the publicity in an orderly manner according to the established pace. In this regard, Universal Pictures says that there is no need to increase the publicity budget at all, and now the momentum is enough.

Paul Walker, van diesel and lenley hall appeared on the late night talk show for the first time, and "Jimmy chicken feather show" became lenley's first talk show stage. This program is very popular, not only won the highest ratings and number of viewers since the Golden Globe Award, but also after the program was uploaded to the pipeline, the click through rate quickly exceeded 10 million.

Among them, the hot topics about lanli are rising rapidly. In less than three days, Neil Tucson's personal account for uploading live videos of blue ray's music soared by 1.5 million subscribers, and Neil even boarded the recommended account position of tubing. The effect was so crazy that it was hard to describe.

Facts have also proved that Universal Pictures' self-confidence is well founded. Even in the face of the overwhelming propaganda offensive of "Thor" the next week, and the strong impact of the two new films "Bridesmaid" and "Exorcist", the advantage of "speed and passion 5" has not only weakened, but also expanded further and maintained a steady and powerful acceleration, The rising momentum of the box office has not been reduced, and it has taken off the dark horse's attitude and become the brightest new star in May.

"Speed and passion 5" first delivered 35 million at the weekend box office with an astonishing drop of 41%, and beat "Raytheon" for the second consecutive week with an advantage of 3 million, achieving an astonishing three consecutive titles; Then, with the steady speed of box office revenue in the middle of the week, after breaking through the 200 million threshold, the three-week cumulative box office was raised to 238 million, still maintaining the leading edge over the "Iron Man" box office in the same period, and the pace of impact on 300 million continued to march forward!

Every step of "speed and passion 5" is amazing in the three weeks of its release. With an absolutely strong attitude, it has collected all the records of the audience. In the three weeks, it has accumulated 238 million achievements. It has left behind the highest box office data of "speed and passion 4" series, not only that, but also with a super high speed of light, Close to the box office champion of car racing type in the history of North American film.

Before that, the box office champion of North America's racing type was maintained by "racing story". North America's 244 million achievements were far ahead. In the past five years, no one could shake them. From this side, we can also see the decline of racing movies.

But now, "speed and passion 5" only took three weeks to reach such a record. It is certain to make history. What people should be curious about is how high the final box office will be? After breaking through 300 million, when will the sprint of the film stop?

In the third week of May, the North American box office list was finally settled, "speed and passion 5" won the championship smoothly, "Thor" ranked second, "Bridesmaid", "Exorcist" and "Rio adventure" ranked third to fifth.

Just a week later, the upsurge of the opening battle quickly cooled, and the box office development curves of "speed and passion 5" and "Raytheon" showed a very different trend, so the focus naturally faded away.

In a three-week period, the cumulative box office exceeded 200 million and stormed to 300 million; A two-week cumulative box office barely over 100 million, 200 million hope has been completely dashed, beyond the book cost line has become the main goal. An all-round leader with unlimited scenery; One by one, he retreated, and he was in deep trouble. Obviously, with the advance of time, the gap between the two will only be bigger and bigger, and the value of comparison will be smaller and smaller.

In that war filled with gunpowder, now the two opponents have entered two different battlefields. There is no more intersection, which is the most terrible part for Thor - they don't even have the qualification to be the opponents of speed and passion 5.

However, facts speak louder than words. The follow-up box office trend of "Raytheon" is not optimistic. It seems that the excellent decline of the next week is only a reflection, and then it shows its original shape.

In the third week, the decline quickly reached 55%. Under the strong pressure of "Pirates of the Caribbean 4", the weekend box office, which was originally not excellent, lost more than half of its blood in an instant, and the pace of impacting the book cost line slowed down in an instant; In the fourth week, the decline was not much improved, with another 39% drop. The squeeze of "hangover 2" and "Kung Fu Panda 2" was still breathless, and the weekend box office directly fell below the bottom line of 10 million.

This is the summer file, where bayonets are popular and recruitment is fatal. If you don't pay attention, you will fall into the whirlpool of war after war. Step by step, step by step, you will lose completely before you have time to breathe.

In the end, Raytheon's cumulative box office in North America reached 140 million, or to be exact, 140 million US dollars. Compared with the 150 million yuan in the book, there is still 10 million yuan to go. But as everyone in the industry knows, this achievement can be said to be a fiasco. Even if the "Superman" who made Warner Bros spit blood in that year returns, the North American box office will exceed 200 million yuan. At least to the layman, this achievement seems not bad, and it's fair to say. But 140 million?

Not to mention the performance of Raytheon in the overseas market, but in the North American market, this work really failed, not only failed to copy the miracle of "Iron Man", but also failed to reach the level of "X-Men", just better than "cat girl".

Relatively speaking, "speed and passion 5" has opened an indomitable counter attack mode, and has continued its powerful momentum of sweeping thousands of troops.

In the fourth week of May, "Pirates of the Caribbean 4" was released, and the box office of "speed and passion 5" plummeted 48% over the weekend, creating the biggest drop since it was released. However, even so, the number still remained within 50%. This week's decline was only next to the 20% of the "Bridesmaid" that was against the weather. The outstanding performance eclipsed all praise words.

It is worth mentioning that the opening box office of "Pirates of the Caribbean 4" is only 90 million US dollars, which is higher than that of the first series, but far lower than that of the second and third series. Compared with the investment cost of 250 million, this achievement is not satisfactory. Moreover, this figure is not as good as the 95 million of "speed and passion 5", The whole of North America has fallen through the glasses.

As one of the strong contenders for the year-end box office title, "Pirates of the Caribbean 4" premiere data can be called Waterloo.

In silence, he has defeated two box office giants who are expected by the public. "Speed and passion 5" has shown the strong momentum of the champion.

In the fifth week of May, "hangover 2" and "Kung Fu Panda 2" were inseparable. In the end, "hangover 2" won the box office with 85 million yuan at its premiere. What's more, Kung Fu Panda 2 only started with 47 million yuan in a piece of negative comments, becoming the second work of this year after "Raytheon".

As for "speed and passion 5", it once again wrote a miracle of decline, with an excellent data of 36%, which increased the cumulative box office of this work to 280 million in North America.

300 million, close at hand!