Chapter 526

If we sum up the performance of 2011 summer archives in one sentence, more than 80% people will choose this sentence: strange things happen every year, especially this year.

Summer file first strange, large overall weakness.

As the biggest box office center of the whole year, the competition is more intense than you can imagine. Every work selected for summer release is bound to face the challenge of ups and downs, either a complete victory or a complete rout. It is not surprising that several large-scale commercial works suffer Waterloo every year, but this year it seems that there are especially many.

"Raytheon", a complete fiasco“ Pirates of the Caribbean 4 ", lower than expected“ Kung Fu Panda 2 ", a total failure; And then... "X-Men: the first battle," weird silence.

Failure seems to be contagious. In the first week of June, the "X-Men: the first battle" has won the hearts of the media. The media comprehensive review, rotten tomato index, popcorn index and other indicators have ushered in the best series. The rotten tomato index and popcorn index even surpass the biggest winner "speed and passion 5" so far this summer; But lost the audience's love, the cinema score is only "B +", creating a series of new low, which led to the disappointment of the premiere box office.

With an investment of 160 million yuan, we only got 55 million yuan of premiere weekend data, which is even worse than Raytheon.

Ironically, two years ago, wolverine, whose reputation collapsed completely, scored the same "B +" at the cinema, but scored a total of 85 million dollars at its premiere weekend. The trend of box office in summer season is really confusing.

First "Thor", and then "X-Men: the first war", is this year's comic adapted superhero film really acclimatized? Hollywood's major film companies are immediately on the alert, and the players who are preparing to fight in succession are also worried. This has an impact that can not be ignored on the next trend of the whole industry.

The second oddity of summer archives is the strong rise of comedy.

The small budget comedy "bridesmaids" has become the biggest dark horse in this summer's show. The cumulative box office of the show has exceeded $100 million four weeks after its release, and it still maintains an amazing decline. This week, under the pressure of "X-Men: the first battle", the decline is still under 30%, which is so amazing that people scream, It's not a problem that the box office of this work with an investment of only 32 million will exceed 150 million.

The big cost comedy "hangover 2" swept 85 million abnormal premiere box office last week. Although the box office fell as much as 61% in the next week, the box office burst out with unimaginable huge energy from Monday to Thursday. In the end, the cumulative box office in the two weeks soared to 185 million, and the whole Hollywood was silent, Almost scared to death.

Horizontally, "Pirates of the Caribbean 4" grossed 190 million in three weeks.

People don't even know whether to be surprised by the bad performance of Pirates of the Caribbean 4 or the crazy performance of hangover 2.

Summer file third strange, black horse was born.

"Bridesmaids" and "hangover 2" can be regarded as dark horses, but the real focus is "speed and passion 5". After another 43% box office drop this week, the cumulative box office has risen to 290 million, and there is no doubt that this year's first box office hit 300 million.

This year's summer program is really unusual.

However, the pace of box office pursuit of "speed and passion 5" has gradually slowed down. In the same period, the box office still maintains a weak lead over "Iron Man", but the advantage has shrunk from nearly 30 million to 2 million now. The strong upward momentum can see a significant decline.

Although there are too many factors affecting the box office of summer archives, the market share of other competitive works is more or less affected; But it is undeniable that the audience limitations of "speed and passion" series are gradually reflected, and the fan base can not be compared with superheroes after all.

Nevertheless, the performance of "speed and passion 5" is worthy of a surprise to the whole North American market, and makes Universal Pictures proud. In the third week of June, the North American box office of "speed and passion 5" officially crossed the 300 million threshold, becoming not only the first work to reach such a high level in 2011, but also the 37th work to achieve such a high level in film history.

Finally, the box office of speed and passion 5 in North America reached 315 million, behind 318 million of iron man and 312 million of Iron Man 2. It also surpassed Pirates of the Caribbean 3 and Star Wars prequel 2: the attack of the clone, ranking 30th in film history and creating the highest series, Compared with the previous fourth, the series has doubled, and has the potential to become a new profitable series.

In a flash, the whole of North America was jubilant. The success of this work undoubtedly created the best results of the starring lineup - Van diesel, Paul Walker, Gail gado and so on. This is not only their first work to break through 300 million dollars in their career, but also their first work to break through 200 million dollars.

With this work, fan and Paul immediately completed the further rise of their value, and really entered the front line. But both of them are special, because their representative works are the same series, and the achievements of other works are not satisfactory. In other words, they are not comprehensive enough.

If they continue to shoot the "speed and passion" series, then the increase in film pay is inevitable; But it's hard to get a top salary of 20 million like Arnold Schwarzenegger when shooting other commercial blockbusters. The specific number depends on the ability of their agents.

In addition, there is a high-profile actor: Langley hall.

"Speed and passion 5" is also lanli's first commercial film which broke 200 million yuan and 300 million yuan, but people will not forget that this is lanli's first commercial film. As the third protagonist, lanli's courage and charm in this film is definitely the biggest highlight of the film; It can even be said that he is the first meritorious official.

After the two works "buried alive" and "crazy love" witnessed the solid performance skills of Lan Li, people have seen the commercial potential in Lan Li, and it is infinite commercial potential - 21 years old, handsome, humorous, talented and charming, so they can't ask for more.

Rumor has it that Langley's worth has soared to $10 million, and the film project under consideration is not just one. You know, before the summer season, lanli's film salary was only between one million and three million. He jumped between five million and eight million in an instant, and directly reached 10 million. It's incredible.

Of course, it's just a rumor. No film company has released any definite information yet. More accurately, everyone is waiting for Universal Pictures - as everyone knows, Universal Pictures is bound to shoot a sequel, and lanli is definitely one of the first batch of contract renewals. How much price is universal pictures willing to offer? This is definitely a problem.

Hollywood's pay system is very complex, not only a game between agents and producers, but also a contest between actors and market.

Take the "little golden man curse" that has always existed in the industry as an example, which means that the actor who has won the Oscar will be in a downturn for the next three years.

After many young actresses won the title, their career plummeted. Liza Minnelli in 1972, Louise Fletcher in 1975, and Geraldine page in 1985. They almost disappeared after winning the prize.

The most recent case is Halle Berry of "death row dance" in 2001. After winning the prize, she fell into the mire of rotten film and didn't recover until 2017.

The reason is very simple. After winning the prize, the actor's value has gone up, and the film pay has even tripled. But the Oscar only recognizes the actor's performance achievements in a certain film, but it does not mean that it recognizes the actor's general performance skills, let alone the box office appeal. In particular, many actors have always been active in art films, and their commercial value is not high, which makes them easily fall into the gap between superficial status and practical value.

Similarly, Robert Downey Jr. has proved his appeal in the "Iron Man" series, but after taking off the armor of iron man, the box office performance of his other works is far from satisfactory. Even "Sherlock Holmes", who is still a good detective, is also a good actor, and the actual benefits are far lower than expected.

Therefore, Robert can get 50 million box office when he plays "Iron Man", including dividends; But in other works, this is not necessarily the case.

The same is true of lanli.

At the beginning of the year, "crazy love" won the award of Sundance, and "buried alive" won the Oscar nomination smoothly. However, even the "little golden man winner" is in a rut, let alone just the nominees? Before proving its commercial value, and before further proving its absolute acting strength, lanli's film remuneration in the industry will not be substantially improved, especially for commercial films.

Now, "speed and passion 5" has won a great victory, and lanli has won the first prize, showing a strong box office potential. But is it just a flash? Is this just limited to the "speed and passion" series? Or more potential? It takes time to prove, and it also needs the game and trade-off between agents and producers.

Ten million dollars? It's incredible, but it's not impossible. After all, it's the game between the agent and the producer. However, before universal pictures made a decision, the overseas box office of "speed and passion 5" once again added an important chip!

Before that, just relying on the excellent performance of North American box office, Universal Pictures has basically recovered 125 million US dollars in production costs. What about the overseas box office? This is the pure profit. Universal Pictures, which has always been cautious in terms of investment costs, has finally opened another wave of profit-making mode of series films since "Jurassic Park". I'm overjoyed.