Chapter 527

North America is the number one box office market in the world, and overseas regions can hardly find a rival. Even China, which rose strongly in 2015 and 2016, is still some distance away from the hegemony of the United States; But any film that is eager to make a profit will not miss the overseas market.

The overseas box office of "Avatar" is 2 billion US dollars, which is the most outstanding achievement in the whole film history“ The $1.5 billion overseas box office of Titanic in 1997 is a miracle in film history.

Perhaps, the box office potential of a single market can not compete with that of North America. However, the box office potential of China, Japan and South Korea in Asia, Germany, France, Britain, Russia and Spain in Europe, Australia in Oceania, Brazil and Mexico in South America can not be underestimated. The combined overseas box office potential of these regions can not be underestimated, It has more potential than a single region in North America.

As of 2017, there are eight 500 million works in North America; There are six overseas works worth one billion, and more than 60 overseas works worth more than 500 million. That's the gap.

Therefore, for those commercial blockbusters, no one will be stupid enough to ignore the overseas market. To be exact, there is only one cake in North America, but there are more than ten cakes in the global market. Through staggered schedules, alternate distribution and copyright exchange, major film companies can always make a big profit in the overseas market.

Universal Pictures is no exception, and paramount is no exception. The two works, which had been fighting on the opening of summer archives, once again had a cross fight in the overseas market.

"Raytheon" has been shown in 64 countries and regions outside North America, showing the broad audience of comic superhero movies, "PG-13" has played its grading advantage incisively and vividly; On the other hand, "speed and passion 5" was also rated as "PG-13" and successfully screened in 62 countries and regions relying on the foreshadowing advantages of the previous work.

However, the two works have gone out of different development curves. Due to the drag of word-of-mouth, "Raytheon" has been defeated in all aspects. The decline in North America is like a virus, extending to different markets all over the world.

Thanks to Chris Hemsworth's Australian identity, "Raytheon" is very popular in Australia, with a total box office of 20 million yuan, becoming the second largest ticket warehouse overseas, just behind the UK; But even in Australia, "Raytheon" is still inferior to "speed and passion 5", watching its direct competitors snatch 30 million box office in their own territory. Gradually, people seem to have got used to this mode, and they are no longer surprised at the failure of "Raytheon", but take it for granted.

Surprisingly, the third largest overseas ticket warehouse of Raytheon is Mexico. During the filming period, the film went to Mexico and stayed there for a long time, which reflected the box office data. The total box office of 19 million was really good.

Unfortunately, on the whole, the box office performance of Raytheon is still unsatisfying, and even can not find a representative bright spot. As the first overseas ticket warehouse, Britain only contributed 22 million US dollars in the total box office, which also makes the major media in North America sigh with regret.

In addition to "Spider Man", the overseas box office of "X-Men" series and "Iron Man" series are not satisfactory“ Cartoon hero, a film with distinct American culture, has been restrained in overseas“ The overseas box office of iron man is only 266 million.

In the end, the overseas box office of "Thor" also stopped at 230 million, which can be regarded as the same level as "Iron Man", and did not usher in a complete collapse. Especially compared with North America, the box office data still has a significant improvement. At the beginning, the overseas box office of "Iron Man" was lower than that of North America, and even "Iron Man 2" would only be flat. It can be seen that the overseas box office potential of comic heroes has been further developed.

But that's not good news for paramount.

The global box office of "Raytheon" in North America and overseas is only 370 million. Compared with the cost of 150 million, the global box office needs at least 400 million to be profitable - not necessarily profitable, just possible. But now, the total box office is not even 400 million. Not to mention the huge publicity cost of paramount on this work.

Lose money.

A "Thor" brought at least 40 million losses to paramount, possibly more. Next, as Disney acquired Marvel comics, the copyright changed owners, and the cooperation between paramount and Disney, the two top production companies, is bound to be not so easy. The prospect of the sequel project immediately casts a shadow.

The sharp contrast is the strong performance of "speed and passion 5".

Two years ago, the overseas box office of the fourth film of the series made an outstanding achievement. With 150 million in North America, the overseas box office reached 210 million. Even compared with "Iron Man", the gap is not as obvious as expected. This has become an important factor for universal pictures to make the fifth film.

This time, the highly acclaimed fifth film is naturally aggressive.

After the premiere, "speed and passion 5" has successfully reached the top in 56 countries and regions and won the weekend box office champion; Among them, 43 countries and regions won the championship, while 29 regions won the third consecutive championship. Before "Pirates of the Caribbean 4" swept the overseas box office market, "speed and passion 5" has become the box office overlord in May! Strong completion of the global box office three consecutive titles, unlimited scenery, no two!

Finally, the UK, Russia, Germany, Australia and Mexico ranked in the top five overseas box offices of "speed and passion 5" respectively. What's more, the total box office of these five regions exceeded 30 million! In contrast, the highest overseas box office of Raytheon is only 22 million, which is far more dramatic than expected.

It is no exaggeration to say that in North America, the two works have been entangled for some time; But in overseas areas, "Thor" does not have any chance, a glimmer of dawn has never appeared, this is the real different magnitude.

In five regions with a box office of 30 million yuan, as the hometown of Langley, Britain has become the box office champion. Universal Pictures has found the right time and changed its publicity strategy. It has launched the local publicity in the UK with lenley as the core. The editing of the trailer, the selection of the poster, and even the arrangement of the subtitle all occupy an important position. This means has successfully pushed the box office in the UK over 39 million!

The name "Langley hall" has spread rapidly in the UK, which is also a potential box office superstar among the new actors in the UK after the Harry Potter trio. As we all know, Britain is rich in stage actors, whose basic skills are amazing. However, the new generation of box office stars has been broken for some time, which has really excited many British media.

But for some, that's not good news. More precisely, it is humiliating news.

In addition, "speed and passion 5" also made a total box office of 20 million in France and Brazil, especially Brazil's amazing performance, which did not live up to the crew's hard shooting in Rio de Janeiro for a month and a half, and broke out all the box office energy; In addition, the total box office of Japan, Italy, South Korea and Taiwan also exceeded 10 million, showing a strong posture of blooming all over the world.

It is worth mentioning that China, which has not yet been able to rise, has not introduced "speed and passion 5" - nor "Thor". This box office market with infinite energy is still sleeping and waiting for the day of outbreak.

In the end, "speed and passion 5" won 530 million yuan in the overseas market. Even if everyone was ready, they still took a breath. Compared with the fourth series, the increase was even more exaggerated than that in North America. It directly leaped from 200 million yuan to 500 million yuan. This is not just a good performance, It can even be called a box office monster——

You know, even the "Iron Man" series, the overseas box office is only 300 million level, but this series still let little Robert Downey replace Johnny Depp and become the first person to attract money in North America. Of course, the real attraction of comic adapted superheroes comes from the surrounding and the huge Marvel Universe, which can't be matched by the "speed and passion" series.

Now, "speed and passion 5" has given up the strong performance of 300 million level in North America and 500 million level overseas, swallowing 845 million worldwide, and has become a top blockbuster comparable to the "Pirates of the Caribbean" series. Even in the year-end box office ranking, this work also has a competitive force. Before the summer season, who can foresee such a development trend?

As lanli's first commercial film, "speed and passion 5" shows strong box office potential, which has become the hottest topic in the midsummer of this year. Although it is only the third leading role, it has received numerous attention and praise, and has been loved by film critics and audiences; More importantly, no one should forget Langley's first film.

Just in the first week of April, "buried alive" has a fresh memory. With an investment of less than 3 million yuan, this work has achieved 52 million yuan in North America and 65 million yuan overseas. Finally, the global box office has reached 117 million, which is definitely one of the most profitable works this year.

Unlike "speed and passion 5", burying alive is the work of lanli. An independent sketch, a commercial blockbuster, two works have written their own box office miracle, for the majority of the audience, the name of "lanli hall" is evolving its own unique charm, so what about the next work?

Many people have turned their attention to "cancer fighting me", a comedy with Seth Logan, which may be another box office monster. So, how much does universal pictures have to pay to win the blue gift?