Chapter 735

Just three days of publicity soon ended.

At this time, the treatment and status of today's lanli have changed greatly. Even though Lion Gate didn't make a lot of publicity for the release of "cancer fighting me", they still received a lot of program invitation with the appeal of Langley and Seth, including the re debut of "Tonight Show" and "Allen Show", as well as the live interviews of six radio stations, including Manhattan, Brooklyn Three fan meetings in Boston, including interviews with 15 media.

In addition, in order to promote Don Quixote, Langley also participated in three radio live broadcasts and a fan exchange meeting in Manhattan. It was not a signing meeting or a meeting, but a recitation meeting similar to that after the release of a new book. Langley appeared at the exchange meeting, sat down to chat with the fans, and exchanged their views on music Exchange ideas in the process of creating an album

The meeting was broadcast live on the oil pipe. Later, people thought it was the earliest representative of "live program". In the course of the live broadcast, it attracted 1.5 million viewers, and after the live broadcast, it created a magic performance of 8 million hits in just 48 hours. It can be called a miracle in 2011, when live programs have not yet sprung up.

At the same time, there were more than 60000 questions in the live broadcast, 20 of which were selected by Langley to answer, not only limited to Don Quixote, but also Langley's views and preferences on music, and even some people mentioned the topic of choosing "no doubt" as the final song of "crazy love", Ask if lenley has plans to further develop the film soundtrack or create the theme song in the future.

The whole live broadcast lasted for 90 minutes, which was extremely lively, triggered numerous discussions and left a long aftertaste. Even if Lan Li and his friends returned to London and re entered the shooting of "tomorrow's edge", the influence continued to spread. In fact, after Langley left New York, the chain reaction really began to ferment.

The interviews of the 15 media are not released in a swarm, but are published one after another in different periods, before and after. The interviews about "crazy love", about "anti-cancer me", and about the award season, which is slowly opening, begin to build momentum quietly; After the time precipitation, the film's reputation continues to rise, attracting more and more audiences into the cinema.

In the third week of December, the North American box office officially broke through 100 million yuan; And "anti cancer me" is also making persistent efforts, seems to have become the largest group of black horses in this year's holiday file!

In the second week of December, this is the next week after the release of "cancer fighting me". For every film, the box office of the opening weekend is crucial, and the box office decline of the next week is the benchmark to determine the box office limit. This week, the excitement of the holiday stalls finally began to pick up. The jigsaw puzzle movie "New Year's Eve" and the spoof comedy "nanny's adventures" both hit strongly. The number of theaters exceeded 3000, and the market became lively again.

"New Year's Eve" is a typical holiday movie. Since the success of "true love first", such movies began to emerge in endlessly. Last year's "Valentine's Day" again achieved good results in the box office, so this year's "New Year's Eve" is coming again.

This kind of jigsaw puzzle movie is not only as simple as family fun, but also an important way for actors to absorb family audience and establish a good image. Therefore, the cast is shining with stars, and even there are many big name actors competing for the same role; For the audience, even if it's just watching the star collection, it's also an interesting pastime. What's more, it's the best choice for the holiday atmosphere.

"Nanny's adventures" has attracted much attention. In recent years, director David Gordon Green has made great achievements in shooting "Pineapple Express" and "Prince's Highness" and other works. He seems to be a new member of the rotten boy gang. This time, he joined hands with the new generation of rotten boy Gang Jonah hill to shoot a prank comedy with nanny theme. After the announcement, Many people think that this may be another "hangover".

For holidays, vulgar pranks are always the right choice.

Maybe, this is not a weekend of box office explosion, but at least we can look forward to the cinema becoming lively again. In real life, the cinema is really as lively as expected, and a large number of audiences rush into the screening hall to join the movie boom. However, the fact is slightly deviated from the expectation - they did not enter the cinema because of the two new films, but for the "anti-cancer me".

According to the sample survey of "American weekly", more than 36% of the audience chose "anti-cancer me" as the most suitable movie for Christmas this year. Only 17% of the audience chose "New Year's Eve". After that, 13% of the audience chose "Sherlock Holmes 2: Ghost game" which will be released next week, In addition, 8% of the audience chose "mission impossible 4".

A film about cancer, a film about death, and a little fresh independent work of art have unexpectedly become the most eye-catching and popular works of this year's holiday season. This is really a topic worthy of study. Perhaps, this can be used as a sample for film companies to analyze the box office trend of holiday files.

"New Year's Eve" and "nanny's adventures" are two highly anticipated works, but their market performance is disappointing, and both of them have suffered unimaginable fiasco.

The former only received 13 million box office data in the first three days of its premiere. The horizontal comparison shows that when "Valentine's Day" was released last year, it swept 56 million US dollars. This is also the reason why new line pictures did not hesitate to agree when Gary Marshall put forward the "New Year's Eve" shooting plan. But now the box office performance of the premiere weekend has shrunk by more than two-thirds, breaking everyone's glasses.

Of course, the terrible media feedback and audience reaction, which is undoubtedly worse.

The latter's performance was even more disastrous, with only $9 million at the box office on the weekend of the premiere, triggering a cry of surprise in the North American market. Although the production cost of this work is only 25 million yuan, it seems that in the 20th century fox may not even be able to recover the book cost, and even lose money. This is a tragedy!

As for 39% of the media reviews and 21% of the freshness of rotten tomatoes, there is no need to say more.

The terrible performance of the two new films once again makes people feel the deep malice from the holiday stalls. Although this is not the summer stalls, it is the second largest ticket slot in the whole year. But just like the winter in the northern hemisphere, the holiday stalls always pour a bucket of ice water directly inadvertently.

Is this the silence of the market? Or the work? When people see the next week's box office decline of "anti-cancer me", they naturally know it.

In the next week, the number of venues for "cancer fighting me" increased, and Lion Gate added another 57 venues, which kept the weekend box office decline at a staggering 32 percent, bringing in $21 million in three days; At the same time, the cumulative box office in two weeks reached 68 million US dollars!

In other words, from Monday to Thursday, the box office of "cancer fighting me" still showed a super strong momentum, and the cumulative speed of box office far exceeded expectations. However, in two weeks, this 8 million dollar comedy has already become one of the most profitable films of the year. Lion Gate film industry can almost wake up when they fall asleep - they don't even put much effort into publicity, which is absolutely a model of making huge profits.

Although it is only two weeks, but now it can be predicted that the box office of "anti cancer me" in North America will exceed 100 million is a high probability event! Incredible, absolutely incredible, any language is pale, any description is boring, the fact is the best speaker, but also the most magical deductive.

So, in the second week of December, "anticancer me" won the North American weekend box office Title strangely.

Incidentally, among the top 20 box office entries in North America this week, "cancer fighting me" is the only one with an investment of less than $10 million.

Finally, in this week's box office list, after "anti-cancer me", new year's Eve, nanny's adventures, Breaking Dawn (Part 1) and puppet movies occupied the rest of the top five places respectively. Such a list, even the most daring and craziest prophet, dare not so predict.

Then in the third week of December, North America finally ushered in a blowout. In this week alone, three major movies were shown at the same time. The prosperity and bustle of the holiday stalls suddenly opened the floodgates and let off steam.

The first is "Sherlock Holmes 2: Ghost game", which is shown in 3700 venues with an investment cost of 125 million yuan; The second is "rat treasure 3", which is shown in 3700 venues with a production cost of 75 million yuan; Then there was mission impossible 4, a small-scale public show in 425 theaters, with a production cost of 145 million yuan.

Three works, three styles, almost all types of films, aiming to capture the audience.

Among them, "mission impossible 4" has adopted a very unique screening plan, with only 425 theaters. It is similar to point screening, collecting audience opinions and waiting for word-of-mouth to spread. Then it will be fully released in 3500 theaters next week, launching a bombing campaign, hoping to attract all family audiences during the Christmas holidays.

Relatively speaking, the duel between "spooky shadow game" and "mouse treasure 3" is that the bayonet has become popular. One is a crime action movie, with the target audience aiming at men. The other is a comedy animation movie, with the family audience as the main consumer group; Moreover, the two films are sequels, each with its own advantages and strengths. They face off in 3700 cinemas, which is bound to ignite the whole market.

Looking back at the cool North American market in the previous two weeks, it's not hard to understand people's expectations for this week's North American film market. Facts have proved this.