Chapter 736

In the Christmas season of 2009, "Sherlock Holmes" and "rat Treasure 2" were released on the same weekend. As a result, they ran into the adverse level of "Avatar" and failed to win the North American weekend box office rankings. However, at that time, the two films launched a bayonet competition, and the fight broke out.

At the premiere weekend, "Sherlock Holmes" was slightly better, but in terms of stamina, "rat noble 2" gained the upper hand. In the final North American box office, "rat noble 2" narrowly won; In the overseas market, Robert Downey Jr. and Jude Law's appeal has gained an advantage, which also makes the world's total box office, "Sherlock Holmes" far ahead.

The box office of both films exceeded 200 million in North America and 450 million in the world. To some extent, it can be regarded as a win-win situation.

In the third week of December 2011, "Sherlock Holmes 2: Spooky shadow game" and "rat noble 3" appeared again. They were shown simultaneously again, with a duel between the tip of the needle and the tip of the wheat. In addition, the movie "mission impossible 4" made the box office competition even more intense, which can be called a big melee.

As early as before the start of the holiday season and after the completion of the holiday season, everyone's attention was focused on the third week of December. In addition to "Twilight: Dawn (Part 1)", this is the crater where all the focus is. The close combat of the three works and the duel of two years ago are enough to make all the news media excited.

Unfortunately, people are disappointed again. To be more accurate, the higher the expectations, the greater the disappointment. Neither of the two works has been able to give full play to the box office advantage of the sequel film. On the contrary, it has continued the bad luck of "the quality of the sequel film is not satisfactory". Both of them have been hit by the box office.

"Spooky shadow game" only reaped 39 million US dollars in the first three days of the weekend, a drop of more than one-third compared with the 62 million previously made. Amid the feedback of disappointment, it was not a good start; The word-of-mouth of "mouse treasure 3" is even worse. The box office of the 23 million premiere weekend is more than half lower than that of the second series two years ago. The 48 million premiere in that year is a flash, but now it is no longer in the spotlight.

The downturn of the two works reminds us of last week's "New Year's Eve" and "nanny's adventures". Can we say that the overall downturn of this year's holiday stalls is due to the market, not the unsatisfactory quality of the works? There is no harm without comparison, and there is no gap without comparison. When people see the point map data of "mission impossible 4", they know that, in the final analysis, it is the work itself, not the market.

It launched a small-scale screening in 425 cinemas, but "mission impossible 4" collected $12.8 million with a single library data of 30000, which not only set off the public praise, but also set off the box office. Tom Cruise has been silent for five years since the box office failures of "World War" in 2005 and "Mission Impossible 3" in 2006, Once again with the classic series to recreate the professional New Year!

The excellent performance of the small-scale screening of "mission impossible 4" not only witnessed Tom's rejuvenation, but also started the first shot of Pixar Animation director Brad bird's live action movie, which also makes people full of expectations for the "alien battlefield" that Andrew Stanton, who is also a Pixar Animation Director, will release next year.

In addition, "anti-cancer me" survived in a frenzy of bombardment, and once again delivered a wonderful performance. In the third week of release, the decline was only 35%, which was once again controlled below 40%. As a commercial film, it delivered the decline of artistic masterpieces, which was brilliant and received a lot of applause.

Especially considering the encirclement and suppression of this week's new film, the performance of "anti-cancer me" is still so strong, which is even more valuable.

After earning another $13.7 million this weekend, the three-week cumulative box office of this low-cost independent comedy has exceeded $90 million, more than 11 times the production cost, and it is still in the process of collecting box office revenue. It deserves to be the most popular black horse in the 2011 holiday season.

In the third week of December, "ghost game" won the championship, "mouse treasure 3" came second, "anti-cancer me" came third, and "mission impossible 4" took the top spot with the help of the screening data. In addition, the box office of "New Year's Eve" fell 45 percent the next week, gaining US $7 million, ranking fifth this week.

For ordinary commercial films, the 45% drop is not outstanding, but it can barely be regarded as qualified. However, the box office of the premiere of "New Year's Eve" has already been unsatisfactory. It's appalling that the box office of the next week has fallen so much. The cumulative box office in two weeks is only 24 million. Compared with the production cost of 56 million, there is still a long way to catch up.

For "New Year's Eve", for "nanny's adventures", for "spooky shadow game", and for "mouse treasure 3", this year's holiday file is like a nightmare, disaster, disaster, or disaster. Now, the only thing they can look forward to is that in the coming Christmas and new year's day, the bonus of continuous holidays can make the box office warm up again, at least the loss should not be too serious.

The good news is that in the next few weeks, the biggest competitor of commercial films is "mission impossible 4". The audience's choice is really not much. These are the only films on the market. The holiday box office bonus should be very gratifying; The bad news is that "anti-cancer me" has sprung up. It's unknown how many viewers the film will attract in the future.

According to common sense, the audience attraction of "anti-cancer me" is really limited. At least it can't be compared with "ghost game", "mouse treasure 3" and "New Year's Eve", which are full of gimmicks. But here's the problem. Now the common sense has been broken, and "anti-cancer me" has created an incredible box office curve, No one can predict what will happen next.

As expected, the next week is Christmas. This year's Christmas coincides with Saturday and Sunday. The bonus effect has been affected to a certain extent, but the box office bonus on Friday and Monday is also worth looking forward to. In this week, "mission impossible 4" has no suspense to ascend the North American weekend box office champion!

In addition, the awarding season has finally ushered in a blowout. Steven Spielberg has joined hands with Peter Jackson to create "the adventures of Tintin", Steven Spielberg's Oscar winning war blockbuster "war horse", and "the girl with the Dragon Tattoo" has attracted much attention since last year, Matt Damon and Scarlett Johnson starred in the family comedy "my family bought a zoo"... Have come!

In addition to "my family bought the zoo", the other three works are all awards season works with box office pull power, firmly attracting the attention of the audience. All the exhibition venues are more than 2500, and there are no box office giants, but the fierce competition is dazzling. As the deadline of Oscar registration, all the works aiming to compete for this year's Oscars will be shown, launching the first rush of nomination stage.

Award season, make a debut!

In the fierce competition, "spooky shadow game" fell by 49% the next week, "mouse treasure 3" fell by 45% the next week, "girl with Dragon Tattoo" premiered at the box office of 12 million, "Adventures of Tintin" premiered at the box office of 9.7 million, "my family bought an animal park" premiered at the box office of 9.3 million

The whole scene is bleak and full of wails. The performance of almost all the works is unsatisfactory. Such a tragic situation makes all the people in the industry gape. They can't believe their own eyes. The good and bad reputation are all unsatisfactory; Pay attention to the high and the low, and the results are far lower than expected; More publicity, less attention, generally cold.

Only "mission impossible 4" and "cancer fighting me" are exceptions. It sounds like a myth, but it's really happening.

After the expansion of "mission impossible 4", the box office of "anticancer me" reached 30 million at the weekend. In the fourth week of its release, "anticancer me" still accurately controlled the decline at 30%. Since its release, the box office decline has never been higher than 35%. It's amazing, or amazing! It's an absolutely amazing performance for any work. After winning $9.5 million at the box office over the weekend, it has brought the cumulative box office beyond the threshold of $100 million and temporarily settled at $107 million!

After "speed and passion 5" and "crazy love", the "anti-cancer me" has become the third consecutive North American box office hit 100 million in the same natural year. Even Tom Cruise did not achieve such a feat in his peak period, only Harrison Ford and Harrison Ford.

Interestingly, Harrison and Langley have the same agent.

This is not the end. What's more gratifying is that this week is a four-day holiday weekend. Thanks to the Christmas bonus, on Monday, December 26, this day's box office once again burst out with incredible energy!

On this day, "mission impossible 4" undoubtedly became the biggest winner, with 14 million yuan in one-day box office. However, the one-day box office data on the 11th day of its release was comparable to the results of the premiere day of "cancer fighting me". This performance received a lot of applause, especially when the performance of holiday stalls was generally low this year.

And "anti cancer me" did not disappoint people. On the 26th, the box office was 9 million, almost the same as the 11 million of "spooky shadow game". Considering that "anti cancer me" has been released for more than two weeks, this box office data is even more valuable! There is no doubt that "anticancer me" has become the biggest winner in the 2011 holiday archives and the number one choice for the whole family to watch movies happily - the previous market research has now been verified.

With the blessing of Christmas, "cancer fighting me" has been released for four weeks, with a cumulative box office of 116 million. It is certain that it will surpass the cumulative box office of "crazy love" in North America, which is a sure thing. The question is: can this comic sketch copy the miracle of "Juno" and "sunny little beauty"? After the box office success, all the way to Oscar?