Chapter 996

"Langley hall, yes, I've heard the name for a long time. Now I can watch his works in the cinema. Out of curiosity, I'm here."

"Langley, the youngest Oscar winner in film history, right; No, I haven't seen his work. This time, I heard it was very good, so I came here to have a look. "

"I was going to watch tomorrow's edge, but all the tickets for the right show have been sold out. Did I miss anything? Why do summer movies still sell out of tickets? I'm a little confused now. "

"It's said that the reputation of" tomorrow's edge "has exploded, isn't it? And the hero, yes, I know him, Langley hall. He has a strange name. I know 'crazy love', I know 'anti-cancer me', and by the way, 'speed and passion'. But this is the first time I've seen his work. The monument of 'tomorrow's edge' sounds good. "

"No, no, I'm here to support Prometheus. I'm a big fan of the alien series. However, before the beginning of Prometheus, my friends and I are going to see the edge of tomorrow. It's said that it's a wonderful science fiction film. I've always been interested in oriental culture. I know reincarnation, so I'm looking forward to it. I don't know what the film will be like. "

"Young master, young master, of course! Yes, that's the only reason I watch this movie. Is there any other reason? "

……

Hustle and bustle. That's the true picture of the North American film market on Friday.

Since the Avengers alliance created a box office miracle, the North American film market has experienced four consecutive losses. The box office data of four consecutive films, namely "black shadow", "super warship", "man in black 3", "Snow White and the hunter", are far from meeting expectations. It seems that the whole market has been emptied by one Avengers alliance film.

But now, the film market has fully ushered in the recovery, and the super schedule competition has once again awakened the audience's desire and impulse to enter the cinema. The large cinemas in the central areas of major cities have ushered in the second wave of summer film viewing peak, and the number of viewers has even exceeded the grand occasion of the premiere day of "Avengers alliance".

This is undoubtedly a great good news for all film companies. Perhaps, the three works in the super schedule can achieve win-win results in a sense - but this is only the most perfect and ideal wish. In real life, a real winner will often be born.

As a matter of fact, Fox TV has carried out TV interviews in large theaters of Los Angeles and New York, and suddenly found that the audience flow of "tomorrow's edge" is far ahead. It is incredible that all tickets are sold out early for the shows at noon break and after work in the afternoon.

The so-called summer program, the so-called commercial film, means that the film venues, sessions, screen arrangements, all will focus on tilt.

Take the super program as an example, "Madagascar 3" has a total of 4300 theaters. Among all the works of this summer program, it is second only to "Avengers alliance". As a family comedy animation, its audience is undoubtedly the most extensive.

The number of "Prometheus" theaters is 3400. Considering that the target audience of the "alien" series is relatively special, fox in the 20th century chose a regular distribution strategy.

The final venue of "tomorrow's edge" is 3500, which is basically the same as "Prometheus", maintaining the average level of sci-fi movies. However, there is some emphasis on the arrangement of the number of shows. "Prometheus" is more intensive after work, while "tomorrow's edge" is concentrated in the daytime.

The reason is very simple. The main masses of "tomorrow's edge" are young people who are enjoying the summer vacation; Prometheus is a middle-aged group who needs to work.

But on the whole, the film arrangement ratios of the three films are almost the same, and "Madagascar 3" is slightly ahead by virtue of its grading advantage.

Now, the "tomorrow's edge" has been selling tickets early, which is very unusual in summer archives because there are enough shows and enough screens to meet the different needs of different audiences.

If we carefully observe the number of films on the edge of tomorrow, we can see that the target audience is the office workers, which means that they have robbed the target audience of Prometheus; At the same time, in the other shows on Friday, the audience who came to watch "tomorrow's edge" also occupied an absolute advantage, with a huge momentum.

In the sample interview of Fox TV station, more than 70% of the audience chose "tomorrow's edge", 18% chose "Madagascar 3", and less than 7% chose "Prometheus"; In addition, about 5% of the audience chose other works.

Although there are only less than 200 people in this sample interview, the reference value is limited; But we can still get a glimpse of the surging and clamor of the whole North American market, which makes people have more expectations for this week's box office data.

With all the attention, the box office statistics on Friday came out. As expected, the whole North American market ushered in a new high! The intense spark of super schedule has radiated unprecedented vitality, which has aroused all the attention of North America in a vast and magnificent way, and swept the world with the momentum of Hurricane!

On Friday, June 8, the one-day box office of the whole North American film market bravely exceeded 110 million US dollars, setting a new historical record and breaking the market record of July 15 last year. At that time, "Harry Potter and the Deathly Hallows (2)" officially premiered, driving the glory of the whole market, and finally the market achieved 105 million data, It is a new history; Now, the record is rewritten again.

Among them, the top three contestants, who have attracted much attention, jointly contributed 87% of the box office, and truly brought the mystery of the super schedule into full play. After seeing and hearing the grand occasion of the tripartite confrontation, the audience who originally did not plan to watch the film, involuntarily went into the cinema and made contributions to the box office.

The industry praises paramount, 20th Century Fox and Warner Brothers for sacrificing the ego and achieving the ego, which is admirable.

Box office statistics of premiere day, "tomorrow's edge", 55 million“ Prometheus, "21.5 million“ Madagascar 3 ", 206 million!

Under the data, it is clear at a glance.

"Tomorrow's edge" won 55 million votes on Friday. Only one work accounted for 50% of the market in a single day, and it was created in the squeeze and competition of super schedule. With an indisputable absolute advantage, it easily defeated two competitors in the positive competition, killing all suspense early, Announced ahead of time that this week's weekend box office champion will be included in the bag.

Accident. It's definitely an accident that breaks everyone's glasses.

Before the release of the film, the media were generally not optimistic about the box office forecast for the premiere of "tomorrow's edge". Even the highest "New York Times" only had 55 million, while the lowest "San Francisco Chronicle" even gave 20 million to 25 million, whining everywhere.

Now, just on Friday's box office results, "tomorrow's edge" has swept 55 million US dollars. The powerful momentum is appalling. The tongue shining news media is speechless for a moment. Even the most unswerving supporters are dumbfounded when they see such data. The inexplicable sense of absurdity even outweighs the shock.

Just a work of "tomorrow's edge", the single day box office data is even better than the sum of two competitors! Everyone is looking forward to a bayonet fight in the super schedule, but the actual situation has turned into a one-sided massacre, "Prometheus" and "Madagascar 3" have no fighting power at all, and even no fighting power.

Just on Friday's box office, the data of "tomorrow's edge" has already exploded the premiere weekend box office of "shadow", "super warship", "man in black 3" and other works. One day is worth three days, and the momentum of destruction is really shocking. Especially, the duel between "tomorrow's edge" and "Snow White and the hunter" has not started, it has ended.

Therefore, compared with shock, it is more absurd and absurd, which really deduces what is called gaping.

The first step is the premiere; Second, word of mouth; The third step is the box office.

Every step of "tomorrow's edge" is so solid. With an irrefutable attitude, it fiercely repels all doubts and provocations, shows the momentum of sweeping away thousands of troops, and brutally makes all opposition completely disappear.

On top of the historical box office list on Friday's premiere day, "tomorrow's edge" will be ranked in the top 10 of film history with 55 million data, ranking 10th; Among the works released in 2012, they are behind 80 million of Avengers and 67 million of Hunger Games, ranking third temporarily.

Considering the unpopularity and remoteness of the original novel, the young cast of stars, the media before its release, and the fact that it is not a sequel, "tomorrow's edge" is really familiar with its own miracle and glory. It has become a box office bomb from an abandoned son.

It is noteworthy that this is lanli's second commercial film and the first commercial film starring him“ The box office data of "tomorrow's edge" on Friday surpassed the 37 million data of last year's "speed and passion 5" Friday without any doubt, creating a new personal box office record. Therefore, many questions have been answered——

Besides art films, the commercial value and box office appeal of lanli are further recognized; At the same time, after becoming the youngest Oscar winner in film history, lanli's acting career did not fall into a rut. Instead, he went to a higher level and opened up his own world in the commercial market.

There is almost no doubt that after "tomorrow's edge", lanli's film payment level will go up to a higher level, and truly rank in the first line or even the top level.

Now let's look back. Last year, Warner Brothers paid 10 million dollars to choose lanli, which is definitely the wisest and most farsighted choice; As for Universal Pictures, it's too late.

What people are most curious about is how high will the premiere box office of "tomorrow's edge" reach?