On Friday, June 8, the "tomorrow's edge" made an outstanding achievement of $55 million, killing all the suspense early. Originally, it was looking forward to a big fight, but now it has evolved into a one-man show, and the highlights of this one-man show are far from coming.
On Saturday, June 9, the next day box office data of "tomorrow's edge" only dropped by 16% and reaped another 46 million US dollars. This trend has far exceeded the "hunger game" and is slightly inferior to the "Avengers alliance". The box office data of "tomorrow's edge" ranked sixth in film history on Saturday, surpassing the historical data of "Iron Man 2" in the same period.
On Sunday, June 10, "tomorrow's edge" reached a new high. On the third day, the box office data fell by 18 percent, reaping 37 million US dollars. The third day's decline trend has equalled that of "Avengers" and exceeded that of "hunger game". The box office data on Sunday successfully surpassed that of "hunger game" and ranked fifth on the list of film history.
Friday, 10th in film history; Saturday, sixth in film history; Sunday, fifth in film history.
Little by little, it starts to climb up, which proves that the box office trend of the premiere weekend of "tomorrow's edge" is getting better and better. Under the dual effect of hot topics and strong word-of-mouth, the whole North American market has burst out incredible energy and is developing a magic curve.
In the end, the premiere weekend of "tomorrow's edge" won 138 million US dollars, becoming the 22nd film in the history of film to achieve such success; At the same time, it will be ranked eighth in the box office of the premiere weekend, behind "Twilight: Breaking Dawn" (Part 1), which was released in November last year, and then ahead of "Pirates of the Caribbean 3".
"Super warship" has not been achieved, and "man in black 3" has not been achieved. After twists and turns, "tomorrow's edge" has become the third film to achieve such a feat in 2012. It is absolutely a situation that everyone did not expect, and any language description has become pale and powerless.
Under the hot attention of super schedule, "tomorrow's edge" with its own excellent word-of-mouth and the appeal of actors, has really turned the attention into a real box office, creating a new record, which can be called a miracle!
Just a few weeks ago, people were generally concerned about the y-generation duel of "Langley hall vs Chris Hemsworth vs Andrew Garfield" and were looking forward to the strong rise of the new generation of actors. But now it seems that there is no comparability, even a joke, a slightly embarrassing joke.
Put Andrew aside for the time being. The duel between lenley and Chris was already staged in last year's summer season. Raytheon vs. speed and passion 5 was called the opening battle of 2011 summer season; But as a result, "Thor", starring Chris, suffered a disastrous defeat, losing face and low reputation.
After a year, the two new generation actors once again started a confrontation, but people suddenly found that they are not at the same level.
"Snow White and the hunter" grossed 56 million at the weekend of its premiere, while "tomorrow's edge" grossed 55 million on Friday. In the end, it grossed 138 million, ranking eighth in film history. This is equivalent to the duel between lightweight and heavyweight. There are seven levels between them, such as sub heavyweight, light heavyweight, super middleweight and so on.
At this moment, people finally realize that lenley and Chris are not actors of the same level. They are neither comparative nor targeted. All the negative news and gossip has become a thing of the past. They have completely lost their reporting value.
Through the irrefutable "borrowers", Chris took the most important step in his career in Hollywood, and became the actor of Raytheon. His acting career has a bright future. Even though he is full of negative news, this summer's "Avengers alliance" explosion has become his career and occupied a place.
But even so, Chris still can't be compared with Langley.
From "speed and passion 5" to the premiere of "tomorrow's edge" this week, the box office of four consecutive works in North America has exceeded 100 million, invincible and invincible. They seem to copy the rise of Tom Cruise and will smith again, and even more stable than Johnny Depp and Robert Downey Jr.
At the same time, the Berlin film stars and the Oscar film stars both earn money. After Natalie Portman, they have become the second young actor of generation Y to reach the top of the highest film palace, and even commercial films such as "tomorrow's edge" are highly praised; Not to mention the down-to-earth and steady development of the west end.
Not to mention Chris, in the whole Y Generation, Langley has gradually abandoned Natalie Portman and Jennifer Lawrence, and the absolute dominance of the family has gradually emerged, surpassing Shia Labov and becoming the best candidate for the leader of Y Generation.
The development track and career of the two actors have lost the necessity of competition and comparison. After this battle, even if the two actors meet again in the summer camp in the future, I'm afraid the news media will never forget to stir fry.
Raise high, gently put down, "blue Li vs Chris" duel, so mindless to disappear, a pass; As for the duel of "Langley vs Andrew", the two close friends are full of friendship and kindness, and the media hype seems to have no effect at all.
As a result, after the box office of the premiere weekend of "tomorrow's edge", almost no one mentioned Chris Hemsworth, and almost no one mentioned the box office trend of "Snow White and the hunter". All the attention focused on the super duel of the super schedule. More accurately, it focused on the road of the rise of Langley hall.
In the second week of June 2012, "tomorrow's edge" topped the North American weekend box office charts with 138 million box office data, which is also the third highest opening box office data of this year; In addition, "Prometheus" and "Madagascar 3" two works unexpectedly fall into a bitter struggle.
Dragged down by word-of-mouth, "Madagascar 3" failed to give full play to the advantages of all age audiences. It only received $60 million at the box office three days after its premiere weekend. Although there was a gratifying increase in the one-day box office on Saturday, which was the only one in the super schedule to achieve such a success, the decline on Sunday was far beyond expectations, and the final box office was unsatisfactory.
As an R-rated film, "Prometheus" has a small market share. After the strong outbreak on Friday, the box office trend in the following two days was far lower than expected. It won $51 million in the three days of its premiere weekend, and failed to create a miracle; In addition, the word-of-mouth did not reach the expected level, so the film is in an awkward position.
The box office of the premiere of the two works is very close, and the real-time box office data is almost the same all the time. It was not until the last sprint time on Sunday that the winners and losers were divided. Madagascar 3, which has no grading restrictions, has gained more advantages.
Objectively speaking, compared with the newly released works four weeks ago, "Madagascar 3" and "Prometheus" box office performance has been worthy of affirmation. This is the highest box office weekend after the premiere of "Avengers alliance". You can still feel the chain effect brought by super schedule, which has brought a gratifying increase to some extent.
However, these two works are facing the same opponent, "tomorrow's edge". Under the sweeping box office performance of each other, their box office data is suddenly eclipsed and not worth mentioning.
"Tomorrow's edge", champion“ Madagascar, third, runner up, Prometheus, third.
In addition, "Snow White and the hunter" occupied the fourth place, but the box office suffered a heavy blow, plummeted by 60%, and only reaped 23 million yuan. In two weeks, the cumulative box office was 98 million yuan, breaking billion yuan. However, in the face of "tomorrow's edge" premiere weekend performance of more than 100 million, this achievement is also poor; Moreover, with an investment of 170 million yuan, the road to cost recovery is still very long.
"Man in black 3" ranked fifth. In the third week of its release, the box office fell again by more than 50%. On the three days of the weekend, the box office came to 13 million, with a total cumulative box office of 135 million. Compared with the investment cost of 225 million, we can only look forward to the performance of overseas box office.
Avengers, which opened six weeks ago, still ranked sixth, while hunger game, which opened 12 weeks ago, fell out of the top 10 for the first time.
On the list, the weekend box office of "shadow" is only 1.4 million, and the weekend box office of "super battleship" is only 2.2 million. Both of the two works have already rushed to the streets without friends, which is a complete disaster; Warner Bros. is temporarily relieved because of the excellent performance of "tomorrow's edge", but universal pictures is full of smoke and vomiting blood.
It's the end of the box office battle for summer stalls in another week, "tomorrow's edge" stands out and wins the championship successfully. It's also a gesture of sweeping the whole army. It's really unexpected, and has really laid a turning point in lanli's career; However, what is more surprising is that, driven by the super schedule, the North American box office market ushered in a big good news this week——
This is the first time in film history that the box office of North America successfully exceeded 300 million US dollars at the weekend!
Prior to that, the historical record appeared last year, when the premiere weekend of "Harry Potter and the Deathly Hallows (Part 2)" saw the box office of 262 million in North America, marking a new history; This year, "Avengers" released the weekend, the overall data achieved 258 million good results, but still failed to break history.
Now, history has finally changed.
With "tomorrow's edge" as the leader, "Prometheus" and "Madagascar 3" as the supplement, the super schedule of the collision of the three works ushered in the full outbreak of the market box office. For the first time in history, the North American market reaped 300 million US dollars at the box office on the weekend of a single week.
Super schedule, the real winner is not "tomorrow's edge", not the media reporter, not the ordinary audience, but the six major film companies——
For 20th Century Fox and paramount: Damn it.