Chapter 1008

Summer vacation is in full swing. Compared with the booming music market, in the midsummer of North America, the core focus of attention is always the film market, which has never changed.

In the third week of June, there were only two new films with medium investment, but they all had a good start.

One is "Dad's good son," a comedy film by Adam Sandler and Andy Samberg.

For a comedy, the investment cost is 70 million yuan, equivalent to 140 million yuan of commercial film investment, which has attracted countless attention; At the same time, with the theme of father and son as the core content, choose the father's day show, the topic effect is bound to be not small.

As one of the top figures in the comedy industry, Adam will launch production line comedies every year, all of which are shot and produced by Adam's own production company. Relying on his personal charm and box office appeal, the box office in North America is always hovering around 100 million US dollars, and the profits of Shanghai's foreign market and video market are not small.

However, last year's "drift with the tide" and "Jack and Jill" both suffered a disastrous defeat, both suffered from the loss of word-of-mouth and box office. This time, "Dad's good son" also carries more box office pressure. In the early stage of publicity, Adam worked very hard.

The other is "rock age", Tom Cruise, Catherine Zeta Jones, Alec Baldwin and others form an all-star lineup.

In the inventory at the end of 2011, in the list of the most anticipated works of this year's summer archives, "rock age" can be seen everywhere. This is a musical adapted from Broadway with the same name, which has gained numerous affirmation on Broadway, and the joining of a number of famous stars headed by Tom Cruise is even more expected.

As a musical film, the cost of 75 million is not cheap, and it is quite large in the medium investment.

"Rock age" is even known as another "hairspray", and Tom's performance is also known as the most breakthrough and challenging role since "Magnolia". In the early stage of publicity, this work can be said to be in the limelight, and can be called one of the most topical works of summer archives.

As a matter of fact, the reason why super time appears is because of Tom Cruise, who is here this week. In addition, Adam Sandler is also a big man in the industry. In the field of comedy, everyone will give Adam some face more or less.

Tom and Adam can coexist peacefully in the same period, because the themes, types and styles of the two works are quite different, and the target masses will not intersect; Moreover, the scale of investment is almost the same, and the film layout, publicity, cinema lines and other aspects are relatively close, avoiding the emergence of a dominant company.

As a result, the three works focused on the previous week's schedule, fighting to death; This week, however, the North American market is full of harmony and calm. It seems that everyone is looking forward to the official release of "Dad's good son" and "rock age".

But who could have predicted that after the "Avengers alliance", the market lost four times in a row, and the whole summer season was in a downturn; And super schedule actually broke out the best weekly box office in film history, detonating all the potential energy. This time, "Dad's good son" and "rock age" have to start to worry. After last week's strong outbreak, this week's market performance is bound to be affected.

After all, this is the first time in history.

After the super season, the focus of the news media immediately focused on this week's new old duel——

"Langley hall vs Tom Cruise".

It is not malicious competition, but the succession of the old and the new.

In this year's summer program, four box office stars of baby boomers are on the stage. At the same time, three new stars of generation Y are also on the stage one after another, which continues the overall momentum of the past two years. Everyone is discussing that the new generation of actors can take over the legacy of their predecessors and gradually grow into the main force of the film market. Naturally, this summer is no exception.

Johnny Depp's "shadow" and Will Smith's "man in black 3" have been defeated; On the other hand, Taylor Koch's "super battleship" and Chris Hemsworth's "Snow White and the hunter" also failed at the box office, and the overall momentum was in a downturn. They still had to rely on Robert Downey Jr. to support the box office market in North America——

But even Robert, in addition to "Iron Man", the box office appeal is still not recognized. This is not good news for the entire North American film market.

"Tomorrow's edge" in the premiere weekend ushered in a big explosion, and detonated all the energy of the super schedule, the major film companies are jubilant; It is against this background that "tomorrow's edge" is about to face off with "rock age" and "Dad's good son", which is naturally the best report subject for the media.

In the history of North American film market, the first real box office superstar is Harrison Ford. The "star array" series and "Raider" series have created a new era of commercial film market with unparalleled momentum; But from a historical point of view, Harrison is a hero created by the times. The success of the two series laid a brilliant foundation, and then made Harrison.

Since then, the North American film market has gradually formed a scale and climate, with a hundred flowers blooming and a hundred schools of thought contending, and the average box office level of all films has reached a higher level.

Tom Cruise was born in such a background. He became the first brand created by business model and business rules. From personal image to character image, and even business operation and publicity mode, all of them formed a formal system and gradually got rid of the shackles of works, Create box office appeal with the personal charm of the actor - the audience spontaneously enters the cinema because of the actor, and does not care about the film itself.

Then, to create idols and heroes has become a work of assembly line industrialization. Industry, gradually mature.

If anyone is curious, why is Tom Cruise still playing an idol role after he is more than 50 years old? He still has a lot of film appointments and is still attracting the attention of the audience. That's why he was the first successful product in the assembly line industry.

Now, after Johnny and will have been hit hard, can Tom continue his glory? More importantly, in the face of Tom Cruise and Adam Sandler, two top stars with strong market appeal, "tomorrow's edge" can deliver a beautiful decline answer? Or to put it another way, in the confrontation with Tom and Adam, will the audience give up Tom and Adam and choose him?

The new old duel is not intense and exciting, but is expected.

However, it's not so pleasant news for Tom and Adam - they have no plans to retire, let alone serve the old. What's the "new old alternation" and what's the "connecting link"? Have they ever heard that "the back waves of the Yangtze River push the front waves, and the front waves die on the beach"?

Tom, in particular, was an insult to him.

Although there are less than 17 days left, Tom will officially turn 50 - his birthday is on July 3; But Tom is still an idol, still a dream lover worshipped by countless women, still a hero who killed all sides in the movie.

He won't take on any middle-aged crisis works, he won't play the father whose children have entered adolescence, and he won't show his old style in the film. This is absolutely impossible for him.

So, at the premiere of the "rock age", when the reporter asked about the "new old duel", Tom politely avoided the topic, just said that there was an opportunity in the future and he hoped to cooperate with lenley; But he refused to answer all questions about age and the alternation of the old and the new.

After the premiere, on top of the media that Warner brothers had made friends with, the reports of the "old and new duel" were put on the remote page, or even directly removed, giving up any form of discussion and rendering; As it happens, "tomorrow's edge" and "rock age" are both produced and released by Warner Bros., so the related topics have not caused more waves.

However, there are still rumors in the industry. After the premiere of the "rock age", Tom was furious at the celebration party. He was very angry at the reporter's questions, and even criticized his public relations. His publicist was his own sister, and the two of them started to scold each other directly. The scene was a bit awkward for a time.

Then there is another rumor that "tomorrow's edge" has considered Brad Pitt and Tom Cruise, because Warner Bros. executives still tend to invite top stars; Unfortunately, he failed to make the trip in the end. Langley got the role of William cage.

Suddenly, Tom fell into an awkward position.

However, hearsay is only hearsay, which cannot be confirmed. Warner Bros. is strict in its internal style, and has never confirmed any conjecture. In the end, it's just spread among the people in the industry. It's only lively for a short period of time, and then there's no trace.

In the hustle and bustle, the premieres of "rock age" and "Dad's good son" came to an end, and word-of-mouth came out first, but for the two works, it was a lot of bad news.

"Dad's good son" has been criticized by the media. The overall rating of the media is only 31 points, and the fresh index of rotten tomatoes is only 20%; The most terrible thing is that the popcorn index is 51%, which almost sentenced a comedy movie to death.

The "rock 'n' roll era" also had the same problem, with the media rating of 47 points, the fresh index of rotten tomatoes of 41% and the popcorn index of 55%. In a complete mess, there is no hope for any hope. Even worse, Tom critics make complaints about the performance of Tom Cruise.

"It's the worst, most terrifying, most smug, most boring performance I've ever seen! It's a disaster. "