Chapter 1009

For summer popcorn commercial films, the bad reviews of the media are never the worst nightmare, and the audience's rejection and disgust are. But now, in the June report, they mentioned that the downturn of Generation X has not been able to inherit the peak state of baby boomers; They mentioned the silence of generation Y, whose growth rate is far lower than expected. From 2007 until now, new stars have appeared every year, but they have never become a climate; They also mentioned the decline of baby boomers, including Robert Downey Jr., whose overall box office appeal is declining this year.

After summing up the reasons, they believe that the box office market is now undergoing transformation. Because of the existence of the Internet and the rise of social networks, fan culture is rising strongly. "Star Wars", "Raiders", "Jurassic Park" fan movies are gradually rising. The success of comic adapted movies and "Harry Potter" series is the best proof, as well as "Twilight" series and "hunger game".

At the end of the article, they said that perhaps after 25 years of reincarnation, Harrison Ford's success will once again become the mainstream of the market; In other words, the superstars who can hold the box office will gradually disappear and return to the era when works are the king. The audience will enter the cinema for a certain series of films, not an actor.

There is no doubt that the perspective of this report is novel, and the analysis is simple. From the general downturn of summer box office this year, "Avengers alliance" is excluded; Then it explores the development track of the whole market, and focuses on the success of cartoon adapted films and youth novel adapted films.

"Entertainment Weekly" has succeeded in attracting attention and sparking discussion. The focus of hot discussion has gradually shifted from the baby boomers and Generation Y to the market structure and the changes and influence of the Internet age. In discussing the industrial structure, it has really aroused people's attention.

Later, industry insiders confirmed that "Entertainment Weekly" spent a lot of money to specially invite senior contributors and industry analysts of "Hollywood Reporter" to write this article.

In fact, the style of "Entertainment Weekly" has never been any in-depth analysis, just reporting gossip and frills. They can't write such articles at all; But this time, in order to change their image and rebuild their reputation, they paid a high price and achieved gratifying results.

This is not only the win or lose of the box office in one week, but also the box office of summer holidays that affects the core interests of the whole industry. Through the article of entertainment weekly, we can see that the whole industry, including the six major film companies, is closely watching the normal and abnormal situation of summer holidays this year.

However, how bad is the box office, actually triggered such a profound and extensive discussion?

In the "rock age", 14 million dollars for three days on weekends“ "Dad's good son", which grossed 13 million dollars at the weekend.

The truth finally came out. Why did the topic of "Langley hall vs Tom Cruise" disappear after the weekend box office, and no one mentioned it again? Because the box office of the "rock age" premiere was so bad that there was no comparison at all, and there was no need to put it together.

Just like the box office duel between "tomorrow's edge" and "Snow White and the hunter" last week, the gap is so big that even humiliating the losers becomes dull. What's more, the premiere of "rock age" this week was so terrible, even worse than "Snow White and the hunter".

Not to mention the comparison with "tomorrow's edge", even compared with "Prometheus" and "Madagascar 3", the box office of 14 million premiere weekend is really not good. Therefore, when "Entertainment Weekly" launched the discussion, it skillfully took the weekend box office as the introduction, avoided those sensitive topics, discussed the current situation of the industry in depth, and then won the attention.

Now the North American box office market, especially the summer stalls, may really be ushering in a transformation period. This is a crucial proposition for every film company.

Fortunately, the performance of "tomorrow's edge" is still outstanding, and it has become a dark horse in this summer's archives. All box office performance data are second only to "Avengers alliance". People are witnessing the rise of another box office superstar——

Of course, this is a flash of inspiration; Or as entertainment weekly said, box office superstars no longer exist, and the future will be the world of series films, which only time can prove“ Wait a minute. Is the next work of Langley confirmed? "

In the third week of June, in the face of the double impact of "rock age" and "Dad's good son," tomorrow's edge "is still the most popular summer box office bomb in the whole market. It hardly suffered any loss. The box office of the next week only fell by 4.18%, which is amazing.

For the works with more than 100 million box office at the premiere weekend, the box office of the next week should be controlled below 60%, which is a victory. So far this year, for the other two premieres with box office exceeding 100 million, the next week's decline of "hunger game" is 61%, while the next week's decline of "Avengers alliance" is 51%, which is also the reason why the latter has been sought after by numerous media. The box office momentum is really excellent.

Now, the box office of the premiere weekend is as high as 138 million "tomorrow's edge". The next week's drop is controlled below 50%, and the perfect answer is 48%. The performance of the same period has surpassed the "hunger game" and caught up with the "Avengers alliance" in some aspects of data!

It's like... It's like the hidden energy in the past four weeks, the disappointment in the North American market in the past four weeks, all concentrated on the "edge of tomorrow".

Once upon a time, the summer camp in 2012 was hailed as the most competitive summer in the new century, with big brands gathering and strong rivals constantly; However, with a series of disappointing works, "tomorrow's edge" has sprung up as a new force. As the most outstanding works comprehensively reviewed by the media and praised by the audience so far this summer, all the box office energy has burst out in one go.

This is the next week's box office data of "tomorrow's edge". It ranks sixth on the list of film history, and temporarily ranks behind "Avengers", "Avatar", "Dark Knight", "Shrek 2" and "Spider Man". Only this set of data is enough to prove the popularity of the film.

So, without any suspense, "tomorrow's edge" successfully won the championship.

After that, "Madagascar 3" fell by 43% in the next week, with a box office of 34 million at the weekend, ranking second“ Prometheus's next week's decline was very bad, as high as 59 percent. He made only 20 million yuan in three days over the weekend, ranking second. The gap between Prometheus and Prometheus was widened.

"Rock age" ranked fourth, Dad's good son ranked fifth, and "Snow White and the hunter" ranked sixth.

Obviously, "tomorrow's edge" is the only focus of this week, crushing all competitors in an all-round way, even surpassing the light of "hunger game", and occupying a strong place in the summer archives.

After two weeks of screening, the cumulative box office of "tomorrow's edge" has reached 272 million. There is no doubt about 300 million in North America. The 400 million in North America is a high probability event, and the box office growth rate is comparable to rocket.

Before the release of the film, people discussed whether the box office of "tomorrow's edge" could exceed 100 million, and whether blue Lee could continue the fine tradition of breaking 100 million in North America; Two weeks after its release, people are discussing where the final box office of "tomorrow's edge" will end. It may be difficult for North America to reach 600 million, but compared with "Batman: The Dark Knight", is it possible for North America to reach 500 million?

For the whole North American box office market, 200 million is the average of success, and 300 million is worth celebrating. After all, there are only 12 films breaking through 400 million in the whole film history; But now, "tomorrow's edge" is also facing the possibility of 500 million in North America——

Although it is very slim, because compared with the data of the same period of "Dark Knight", tomorrow's edge has lagged by 30 million, and the final North American box office of "Dark Knight" is only 530 million. If "tomorrow's edge" needs to reach such a high level, it means that the subsequent box office decline is going against the sky; But even if it's just a discussion of the possibility, it's incredible for "tomorrow's edge".

All the doubts, all the discussions, all the controversies, disappeared after two weeks of screening.

Numbers don't speak, but they are the best evidence.