Chapter 1022

Before the independence day on July 4, the box office market in North America has finally picked up a little. Teddy bear and magic Mike have finally successfully attracted audiences to the cinema again.

The former became the first comedy hit since its debut this summer with all kinds of vulgar jokes and jokes. The popcorn index was as high as 73%; The latter is based on the real experience of "stripper" before Channing Tatum's debut, offering a muscle feast for all female audiences. Besides the popcorn index of 60%, the fresh index of rotten tomatoes reaches 80%.

Two limited comedies and two low-cost comedies stand out. Two months after the opening of the summer program, they have finally stopped the overall decline and radiated new vitality.

"Teddy Bear" won this week's champion with 54 million at the weekend box office. The box office data is comparable to "man in black 3", "Snow White and the hunter" and other works. However, the investment cost of this work is only 50 million, less than one third of the other works. The profit ratio is really eye-catching. Universal Pictures has once again succeeded in stopping losses in this summer.

"Magic Mike" won 39 million at the box office in three days over the weekend, ranking second in the list. Although the box office figure seems not so bright, considering that the production cost is only 7 million, this achievement is enough to make Warner Brothers smile; And excellent word-of-mouth data, which also makes the box office momentum of the works much anticipated.

Although "Teddy Bear" and "magic Mike" have revived the market vitality, they are comedies with different styles. They have little impact on the market of "tomorrow's edge". The box office decline in the fourth week of release is only 30%. They have handed over an amazing box office trend curve for the third week in a row, successfully triggering a cry of surprise in the whole market!

With a box office gap of only over 2 million, it fell behind magic Mike to the third place in this week's North American weekend box office ranking. However, this is not bad news. On the contrary, it is good news to celebrate!

With such weekend box office data, "tomorrow's edge" has basically equalled the weekend box office of "Avengers alliance" in the same period. With a slight disadvantage of less than 200000, it ranks third in the weekend box office record list of the fourth week in film history - the champion is still "Avatar" of the adverse level.

Surpassing, this is the real surpassing. The box office curve of "tomorrow's edge" has been surpassing again and again. Starting from the opening box office, every week, it is refreshing its own historical record with a more amazing decline, and it is advancing rapidly on the list of film history, showing an irresistible upward trend.

Now, people finally understand the real meaning of the media comprehensive evaluation of 81%, the rotten tomato fresh index of 98% and the cinema score of "a +".

After the hot topic of the premiere, the audience square of today's show and the discussion heat of "hereditary Baron", all the focus of attention has been gathered, and then the effect of word-of-mouth has played an unprecedented energy, which has become a priority for almost every audience who walks into the cinema.

If we say that the outbreak of "Avengers alliance" is a surprise expected, the foreshadowing of Marvel Universe has created enough momentum before; Then, the rise of "tomorrow's edge" is an unexpected dark horse, surpassing the former and becoming the biggest hot money of this year's summer archives, and even promising to become the annual hot money.

Once again, Langley made it.

Starting from the "Pacific War" and ending at the "edge of tomorrow", all of lanli's works have achieved great success, which truly shows his market appeal and box office attraction; After experiencing the initial exploration of "speed and passion 5", the "crazy love" and "anti-cancer me" went to a higher level, and finally ushered in a full-scale outbreak in the "edge of tomorrow".

There is no doubt that Langley is the top star in the industry.

Of course, from the front line to the top, not only rely on popularity and popularity can be completed, the real core focus is film pay; It's hard to imagine that lanli's highest pay is still 10 million yuan of "tomorrow's edge"!

What people are most curious about now is whether Langley will join the 20 million club in one go, or imitate the path of Johnny Depp and Robert Downey Jr. and become a top box office superstar relying on dividends; More importantly, who will be the first to eat crabs?

"I'm sure universal pictures can't figure out why it let Raleigh hall go for the price difference of two million. This may be the biggest decision-making mistake of Lang Meyer in 2011."

This is a joke from the Chicago Tribune, but it reflects the views and attitudes of the whole industry. No one can ignore the rising speed of lanli. Similarly, no one can ignore the box office figures of "tomorrow's edge"——

Four weeks after its release, the cumulative box office of "tomorrow's edge" broke through 400 million, becoming the fourteenth film in the history of North America to achieve such a feat, and came to 430 million US dollars, successfully surpassing "Pirates of the Caribbean 4: Soul hall" and temporarily occupying the ninth position in the total box office list of film history.

Obviously, this is still not the end of "tomorrow's edge".

Before this year's summer season, the box office performance of "hunger game" made the whole North American market full of joy and excitement, looking forward to the box office explosion in the next summer; Now, in just four weeks, "tomorrow's edge" has successfully surpassed the total cumulative box office of "hunger game" - as of the fifth week of June, the latter's total cumulative box office was 398 million, and will soon exceed 400 million.

The box office performance of "tomorrow's edge" is enough to make any words pale. Now, 500 million dollars in North America can be officially put on the agenda, and no one doubts that this goal will be achieved, because the next independence day will be an excellent time for every work to further improve its box office, And word of mouth and topic both dominant "tomorrow edge" undoubtedly seize the opportunity!

In the first week of July, it is the independence day that attracts people's attention. The new version of "extraordinary Spider Man" has undoubtedly become the absolute king of this time. Andrew Garfield's college student version of Peter Parker, full of youth and sunshine, has won the hearts of many audiences before it is released.

This year's independence day is on Wednesday. In order to make full use of the Independence Day holiday, Sony Pictures arranged for the film to be released one day ahead of schedule on July 3, and joined in the competition for summer files with absolute strength.

On top of the premiere in Los Angeles, lanli, who returned to London after the publicity period, regretfully failed to attend; But then Langley kept his promise and appeared at the London premiere to cheer Andrew on. At the same time, it also set off a frenzy of audience. The "edge of tomorrow", which is being shown, obviously made Langley the new dream lover of the British mainland.

The media reputation of "extraordinary Spider Man" can be said to be qualified, with 66 points in the media comprehensive evaluation, 73% in the rotten tomato index and 77% in the popcorn index; However, after the amazing performance of the "Spider Man" series, it seems that the North American market is not very interested in the restarted spider man, and the box office performance is tepid, far from meeting expectations.

After its release on Tuesday, on the first six days of its release, "extraordinary Spider Man" only reaped 137 million yuan, which is basically the same as that of "tomorrow's edge" on the first three days; Among them, "Superman Spider Man" got 62 million box office data in three days over the weekend, only occupying the seventh place in the history of independent day. Compared with "Transformers 3", which swept the independent day last year, the box office data has shrunk by nearly 30%.

The restart of the movie series costs 230 million yuan, and the publicity cost is not soft. But after the first week of its premiere, Sony Pictures has felt great pressure. It's too early to say whether it will lose money. The good popcorn index still makes the follow-up box office of the movie worth looking forward to; But if SONY wants to make profits, it must hope for the awesome power of overseas markets.

However, this is not an easy thing, because "tomorrow's edge" is still the most powerful competitor in the market.

In the first week of July, "tomorrow's edge" once again handed in its proud answer sheet, ranking third in the North American weekend box office rankings, surpassing "magic Mike" and lagging behind "Spider Man" and "Teddy Bear"; At the same time, the independence day schedule has really become an excellent opportunity for the film to sweep the box office. The box office in the middle of the week is second only to the premiere of "extraordinary Spider Man", showing an incredible box office endurance.

Even "extraordinary Spiderman" has not been able to shake the market share of "tomorrow's edge", so it is more difficult to release subsequent works.

What's more, in the third week of July, the biggest expectation of the year was "Batman: the rise of the Dark Knight". On the Denver premiere, two suspects were shooting inside the cinema screening hall, causing a tragic situation in which 12 people died and more than 50 people were injured. This not only greatly dampened the enthusiasm of "the rise of the Dark Knight", At the same time, it also hit the whole summer film viewing craze.

The whole follow-up box office market has become cautious.

Under such circumstances, the follow-up box office curve of "tomorrow's edge" gradually flattened down, but it always occupied an important position in the market. Finally, the cumulative box office in North America reached an incredible 550 million, which not only easily broke through the 500 million threshold, but also surpassed "Batman: Dark Knight". In the early stage, the box office performance was not as good as that of its rivals, With a strong stamina, it has achieved the anti super of the total cumulative box office.

So the miracle was born.

With $550 million, "tomorrow's edge" has become the fifth film in the history of North America to break through $500 million at the box office. Who expected such a result?