Chapter 1055

In the summer of 2012, a charity activity called "ice bucket challenge" was launched by Langley hall. It spread out on the social network. In one month, it swept the world, created countless topics, created countless histories, and also caused numerous controversies——

Many media and netizens have accused that the significance of the stars' hype is far greater than the original intention of charity. They just want to attract attention and pour a bucket of ice water on themselves, but they forget what's going on with ALS and completely lose the original flavor of this activity.

The most direct proof is that when President Barack Obama chose to donate instead of accepting the ice bucket challenge, there was a wave of criticism on the Internet that Barak did not take the initiative to show support for charity activities. But in fact, illness is the focus, not the ice bucket.

Environmental activists also strongly denounced lanli. Such behavior is undoubtedly a waste of water resources. The original intention of charity is worthy of recognition, but a more secure way can be chosen. This is undoubtedly unforgivable for Africa, which is suffering from the lack of clean water resources.

Social Guardian scholars believe that in the social culture of entertainment to death, lanli chose the way of social network platform to promote this activity, which has long been doomed to the result of speculation. This is undoubtedly a slap in the face for Lan Li, who always boasts that he "never refuses to hype". The young actor is beginning to lose his way.

There are also a small number of families suffering from other incurable diseases have expressed dissatisfaction, why is the ice bucket challenge only concerned about amyotrophic lateral sclerosis? What about other rare diseases? What about other marginal people who are suffering from illness? Why can't Langley pay attention?

Controversy continues, but from a positive point of view, it also proves that the success of the ice bucket challenge has gradually deviated from the meaning and definition of the event itself, extended more social significance, and triggered thinking and discussion among different classes and groups. For long-term development, this is a good thing.

More importantly, this charity activity has achieved a direct and practical feedback effect: charity.

According to statistics, more than 5.2 million people have participated in the ice bucket challenge in North America alone, and more than 7.7 million people have participated in charitable donations. These two figures have created a new history and become the largest number of participants and mobilizers in the history of the United States.

In the end, the ice bucket challenge raised a total of $252 million, which was just one source of the challenge.

In addition to the sales revenue of "say you won't give up" and "another ray of light", all the revenue of "one man's concert" and "Don Quixote" special edition, in addition, Langley donated 10 million US dollars in his own name, which made the heather Cross Foundation in less than six months, More than 300 million dollars were raised.

Three hundred million dollars.

Even after the box office battle this summer, it's excellent, but for a charity donation, it's absolutely incredible.

The heather Cross Foundation has always maintained an open and transparent way, publishing every donation in the database for everyone to look up, so that the attention of the news media can never be removed, just like witnessing the box office of the summer archives.

From all kinds of signs, this should be the largest donation for a certain disease or emergency in the history of the United States. It is not only unprecedented, but the figure of 300 million US dollars may also be the last. However, in order to avoid further hype, the heather cross foundation did not apply for Guinness records, so it did not get official certification.

Nevertheless, the success of the ice bucket challenge is still beyond doubt.

It's worth 300 million. Just because of this, how can media reporters not be crazy? How can ordinary people not be enthusiastic? How can personal fame not soar? When Langley left London and returned to New York, all the media went insane. Such a wave, far beyond the scope of an artist or a charitable activity.

It is worth mentioning that 300 million is only the donation of the North American mainland. For donations from Europe, Asia, Oceania and other places, the heather Cross Foundation has issued an official announcement. Because the foundation has just been established and its capacity is temporarily insufficient, they have properly handed over donations from various places to relevant local charitable organizations and cooperated to ensure that they can provide further help for local patients with amyotrophic lateral sclerosis.

Due to the huge amount of fund-raising funds, every move of the heather Cross Foundation has attracted the attention of the public. After the ice bucket challenge fades down, fund manager Robin herzer and Heather Cross's parents jointly held an official press conference to express sincere thanks on the one hand, and publicly express the use of all charitable funds on the other.

First of all, 150 million will set up a special research fund. Major hospitals and research institutes are welcome to apply for the fund to support the related research of amyotrophic lateral sclerosis and promote the inhibition, treatment and even radical cure of the whole disease.

Secondly, 50 million will be invested in patient and community services, mainly in major hospitals and residential areas to set up more related equipment, including but not limited to wheelchair trails, rehabilitation equipment and training of related professionals.

Thirdly, 50 million will be used as an emergency donation to support poor families and special difficulties, so as to ensure that families suffering from amyotrophic lateral sclerosis can get more help.

Then, 48 million went to public and vocational education. Heather Cross Foundation hopes to set up relevant courses and scholarships in universities, including community universities and technical schools, to promote the development and education of medicine, and further promote the research of complex diseases.

In the end, the remaining two million and a small amount will be used for the foundation's daily maintenance and external related expenses, and of course, the subsequent related fund-raising activities.

The whole press conference was a little boring. Robin not only introduced the use of charity funds in detail, but also announced the list of all partners. The public are welcome to supervise the operation of the whole foundation all the time, and gather the strength of all people to go further on the road of fighting diseases.

"Before today's press conference, I had a phone call with Langley." At the end of the press conference, Robin hesitated and said, "lanli said that he hoped that in the process of today's press conference, his name would not be mentioned to avoid blurring the focus. I think maybe he's right. "

Robin sneered at himself, which made the reporters laugh. "But after discussing with Derek and Ellie, we still hope to express our feelings. As a member of the foundation, as a parent suffering from amyotrophic lateral sclerosis, and as an ordinary member of society. "

"Lan Li repeatedly stressed that all donations need to use a blade, because the situation experienced by each patient is far beyond our imagination; Also because the original intention of this activity is from Heather cross. He's not the point, the patient is. Therefore, I sincerely hope that journalists and the public can pay more attention to those vulnerable groups in their lives, and then this charity activity will be successful. "

Robin said in a huff, but his nose was slightly sour, and an inexplicable feeling stirred in his chest. "So, here, I want to express my thanks solemnly. Thanks to everyone who donated money and participated in the ice bucket challenge; And then, Langley hall

For the first time, the whole news conference was filled with warm applause and sincere admiration. Different from the noise and noise of entertainment reporters, social journalists still keep a trace of pure heart, and firmly remember the original intention of "king of no crown". Maybe it is weak, but at least it has not disappeared.

There is no doubt that the ice bucket challenge has become an annual event in 2012, and even in the first two decades of the 21st century, it is still an indelible event, leaving a huge sum of money, 300 million US dollars, which has really promoted the research and progress of a disease, more importantly, The social influence of public figures has also reached a new height through the social network platform.

This summer, it's different because of the ice bucket challenge.

"What did you say?" Lan Li's expression slightly Leng Leng, "should you change the accountant?" In the last discussion on film payment, lanli made fun of Andy's accountant once, so this time there was further ridicule.

But Andy chuckled, "this is the accountant of the foundation, not mine. Even if there's a problem, it's your foundation's business. " Without hesitation, began to make complaints about it.

But Andy understood what Langley meant and said, "yes, 300 million dollars. You heard me right. Because the amount is so huge that the official agencies in New York have to intervene. Now the foundation is actively cooperating with the relevant investigation, and with the assistance of the official agencies, completing the arrangements for follow-up activities. "

Langley turned his head and looked at Roy and Nathan. "Do you know about this?" As a result, Nathan's head has completely crashed. He is as dumb as a cucumber. He doesn't need words. His expression is the best explanation. Lan Li gently closed his jaw, wanted to say something, but for a moment, he was a little poor.

Who could have thought that the butterfly effect actually produced such a turbulent tsunami?

"That's a good thing." It's not easy for lanli to calm down, but he still takes a deep breath, takes a deep breath again, and temporarily excludes the foundation from his mind. His work has been completed, and the rest will be handed over to the professionals. He sincerely hopes that this donation can be used.

As for himself, he should be back on Broadway.

However, Lan Li could not help but turn his head and look out of the window. His eyes were a little distracted and seemed to fall into memories.