Chapter 1056

July is hot, August is not hot.

The hustle and bustle of midsummer slowly dissipates in the gradually calming heat. The summer games are coming to an end. The London Olympic Games have officially come to an end, and the ice bucket challenge fever is also receding

Some people stay beside the blue swimming pool, bored and reluctant to keep the tail of summer; Some people excitedly take their surfboards and gallop in the clear waves, enjoying the last good time before autumn; Others linger on the streets in the middle of the night, listening to cicadas singing and laughing, feeling the pulse of summer.

Among them, there are still some people who can't wait to flock from every corner of North America to New York, the capital of the world on the east coast. There is an endless stream of people. All of them have only one destination: Broadway.

On August 15, the play "les miserables", starring Langley hall, officially premiered at Richard Rogers theatre.

This newly created drama has received unanimous praise in London. It is regarded as "the most unforgettable drama in 2012", and "the most powerful contender for next year's Oliver Award". Some even said that "this is the best remade work in the past 10 years", which has been praised by major mainstream media and professionals.

Now, the adapted version of "les miserables" is about to land on the North American continent. As early as a month ago, it began to be publicized and warmed up, which is highly anticipated.

The pre-sale of tickets officially opened on August 1.

Referring to the experience and experience of Almeida theatre, Richard Rogers theatre has opened the ticket pre-sale of all performances for three months on the official website and the official authorized ticket purchasing platform; Furthermore, no live tickets will be reserved at that time, and all tickets will be open for sale on the Internet in advance.

However, there are still tickets left on the day of the performance, so the audience can buy tickets on the spot.

At the same time, the official announcement of the theater said that lanli will only participate in performances between August 15 and October 16, and the number of performances will be adjusted in real time according to the state of actors in each week; The performances after October 16 will be performed by a completely different lineup.

For those who pay close attention to lanli, this is undoubtedly a pity; For those who really like drama, it's also a pity that the performance quality and effect of different cast members are different. Under the high reputation, people still hope to enjoy the lenley version of the performance.

Nevertheless, the pre-sale of tickets still has an unprecedented and incredible energy.

In less than 30 minutes, when the audience refreshed the ticketing center again, they suddenly found that the number of tickets they wanted to buy was comparable to that of the remaining tickets. In a trance, many people thought that there was something wrong with the ticketing website, so they asked one after another on Twitter and Facebook what was going on.

Later, the Richard Rogers theatre officially confirmed that all tickets for the show between August 15 and October 16 had been sold out; Tickets for October 16 to November 15 are still available. In an instant, the whole country was in an uproar.

It's not the Almeida theater, it's the Richard Rogers theater.

The Almeida theatre can accommodate 550 audiences, while the Richard Rogers theatre has more than doubled the number of 1380. The attendance rate of the latter is a severe challenge for any drama group and any play. Let alone 100%, even 80% attendance rate is very rare.

Now, in nine weeks, 54 performances, a total of 74520 tickets - excluding VIP Boxes - are sold out in just 30 minutes.

In contrast, the Almeida theater's three-month performance, with 100% attendance, finally attracted 43000 people, and now the Richard Rogers theater has easily broken such a performance in the pre-sale stage.

Fantastic, truly fantastic!

Similar to the west end of London, after entering the 21st century, Broadway is also facing the problem of shrinking market. At its peak, even the bustling scene of Broadway is gone forever. Now even Broadway in the heart of Manhattan is suffering from attendance, and many old theaters are facing bankruptcy crisis.

100% attendance, and 30 minutes after the opening of the pre-sale, it is completely sold.

Such a situation, such a situation, such a wave, it is really a long time ago. Even relying on the enduring operas of "phantom of opera" and "cat" by tourists from all over the world, it is rare to see such a scene now. It seems that there is nothing wrong with using "insanity" to describe it.

After the ice bucket challenge, people once again truly feel the sunrise of lanli.

For a Broadway play, for a six hour experimental play, for 100% attendance and 30 minute sales, the only reason to attract people to scramble for tickets is "Langley hall". Besides, it's hard to imagine a more appropriate conclusion.

Three months ago, in the west end of London, people were still discussing whether the joining of Langley would have a positive impact on the "miserable world" and the drama industry? And after the super popular actors leave, what impact will it bring to the development prospect of the whole industry?

Now the answer has gradually revealed the whole picture. Obviously, there is no need to discuss, the answer is positive; Even if it is impossible to foresee the future trend of the industry, it is certain that young people's fixed and old views on drama, Broadway and the west end have broken the ice thanks to the emergence of Langley.

For the older generation, they need to learn to accept the new generation of things, such as social networks, such as smartphones; For young people, they also need to learn to accept historical and cultural heritage, such as artistic creation, such as cultural heritage. Age barriers and time barriers are not only for the elderly, but also for the young.

Interestingly, before the establishment of lanli's social network account, people were curious about the height of lanli's influence. Everyone knows that lanli has become a top star. It can be seen from the attention of the six major Hollywood film companies, but they have never been able to have a clear understanding.

But in real life, all aspects of the whole society can see the strong penetration of this young actor“ After today's show, there is a frenzy of hot discussion, a nationwide Carnival of ice bucket challenge, and a rush to buy out of "miserable world"... From the influence of the industry to the appeal of the whole people, and then to the driving force of unfamiliar fields, all of which are more vivid and real than a series of digital records on Twitter and photo wall.

Standing in the present position, looking back again at the North American box office miracle of "tomorrow's edge", it seems that it is not so surprising and unexpected. All of them have already been traced.

Less than an hour after Richard Rogers theatre officially announced that tickets for the first two months of the show had been sold out, it issued another announcement, officially announcing that tickets for the third month of the show had also been sold out. This also means that the Richard Rogers theater has really achieved 100% attendance after three months of performance.

At least, at this stage.

The overall situation in recent years is undoubtedly special. On the one hand, it is the strong impact brought by the ice bucket challenge; on the other hand, it is the strong appeal brought by the "tomorrow's edge" box office; On the one hand, it is the topic effect brought by word-of-mouth in the west end; on the other hand, it is the curiosity and impulse brought by the pre-sale frenzy.

It is under the influence of many factors that the tickets of all performances are sold in 90 minutes.

Things can change when the overheated brain cools down. Some people may choose to refund their tickets, some may choose to resell them, some may choose to resell them on the Internet, some may realize that they have to go to New York to watch them after half a beat, or even some may simply give up and let the tickets accumulate dust at home... Then the attendance rate may be affected.

The real attendance must be known on the day of the performance.

Even so, no one can deny that the crazy pre-sale of tickets has brought incredible shock.

The local media in New York are boiling, "New York Times", "New York Post", "new Yorker", "Wall Street Journal", "Time magazine", "people" and so on. All the media immediately exclaim and can't wait to start looking forward to the premiere night of "miserable world"; And those professional drama critics have already sharpened their own edge early, ready to show their skills, ready to join the annual carnival party.

With two or three days to go before the premiere night, New York has begun to be lively, gradually warming up for the upcoming feast.

Media reporters have stopped at Kennedy International Airport, looking for all kinds of famous stars, trying to piece together the star lineup of the premiere night. The upsurge of ice bucket challenge has just come to an end. Broadway has become the latest focus. The tail of summer is slowly slipping away from your fingers. People are seizing the time to enjoy the last moment of wanton and madness.

Then, August 15 officially arrived.

Unlike the premiere night in the west end of London, Broadway follows the business style of the whole American market. Richard Rogers theater almost regards the premiere night as the premiere, and even paves a wine red carpet at the entrance of the theater, which is full of excitement and excitement, waiting for the guests to arrive at the scene, The whole red carpet has been blocked up by a flood of reporters.

And then the stars started to shine. The first to appear are Paul Walker and... Ryan gosling.