Chapter 1517

104 million dollars!

On October 4, the North American box office achieved a total of 104 million US dollars, which is the first time in the long history!

Don't mention the cold autumn festival. Even in the most lively and hot summer season, the box office of a single day is still worth celebrating. Either a work has ushered in a complete outbreak, or all works have achieved good results collectively. No matter what the possibility is, the market performance is gratifying.

But now, this data has appeared in the autumn file, this is almost the moment of rock! History is born again!

What's more, it also proves once again that the autumn file is not always calm and bleak. It also has a strong market potential. The only question is how to position and complete the supporting distribution and publicity. As long as we can find out the exact rules, the autumn file can become the second holiday file!

Before 2008, the holiday season was not a hot or cold season. The overall performance of the holiday season was better than that of the autumn season and the winter season, but it was far from the box office gold mine. It seems that, except for the summer season, the film market's enthusiasm for watching movies had been exhausted, and then the "Twilight city" series was born.

In fact, the historical tradition of holiday files has a long history. Because of the relationship between Halloween, Thanksgiving and Christmas, the market positioning has always been clear. The horror movies of Halloween, family movies of Thanksgiving and holiday movies of Christmas have formed a set of relatively fixed routines and patterns.

Movies such as "kid in charge", "101 loyal dog" and "night visit to vampire" can always get good box office results in the holiday season. The "Harry Potter" series also chose to enter the market in the holiday season. In 2001, "Harry Potter and the Sorcerer's stone" won the premiere weekend box office of 90 million US dollars, creating a historical record.

However, the great success of the "Twilight city" series has refreshed the historical record of the opening box office of the holiday show again and again. Its fierce and unrestrained performance shows a strong posture of sweeping the whole army, and also makes the major film companies realize that the holiday show has the advantages that the summer show does not have——

That's the fan effect!

If it is summer time, the big screen belongs to men, women, families, students and the main consumer market; So the big screen of the holiday belongs to the fans.

Standing at the height of 2017, the top 15 in the history of opening weekend box office of Holiday Show belong to the "Star Wars" restart series, "hunger game" series, "Twilight city" series, "Harry Potter" series and "007" series respectively. The only exception is "Raytheon 3" released in November 2017.

The box office of the premiere weekend of all the above works exceeded 90 million US dollars; In addition, thirteen of them were released after 2008, and only two were released before 2008, namely "Harry Potter and the Sorcerer's stone" in 2001 and "Harry Potter and the Goblet of fire" in 2005.

For many people, "Twilight" seems to be a set of brainless teen idol movies; But for film companies and the North American market, "Twilight city" is the key to opening the box office gold mine, completely changing the layout of the film schedule throughout the year, making the holiday file the largest box office source outside the summer file. The box office number of the whole North American film market has made a historic breakthrough!

In other words, there is no absolutely bad schedule, only a relatively poor release.

If we can find the accurate positioning, every schedule in the four seasons of the year is bound to be able to tap the potential of the ticket room, because now the film has gradually become a part of daily life, it is very far away from the 1980s when it is positioned as an advanced means of entertainment and leisure, and the definition and connotation of the schedule must be adjusted accordingly.

Now, after the spring stalls of "speed and passion" and the holiday stalls of "Twilight", the autumn stalls have finally revealed the traces of gold mines buried under the mounds.

So, what is the miracle work? Or what works?

Among the $104 million single day box office on Friday, "gravity" won $55 million, "Tianjiang food 2" contributed $4.7 million, "reversal trump" gained $2.8 million!

This is the top three of the box office on October 4!

Fifty five million?

Fifty five million!

When people see such crazy data, their first reaction is to begin to doubt their own eyes, and even suspect that the statistics of the relationship between exhibitors are wrong - this is the autumn file, not the summer file! However, the exhibitor relationship has been repeatedly confirmed. This is the final standard figure, and there is no error in the statistical process.

As a result, the major news media began to exclaim, any language is pale, in addition to exclamation, or exclamation!

Before October 4, 2013, the box office record for the North American premiere weekend of the autumn show was only 52.5 million, but now gravity has broken the record in just one day! Just one day! What's more, it has easily surpassed the original record!

What is prestige?

This is called prestige! It is a powerful and sweeping force that has completed the reshuffle of the North American autumn box office market fiercely and rudely. Such momentum reminds people of the sensation of the release of "Twilight city" in 2008.

In the thunderous curse, "Twilight city" brings the advantage of fans' economy into full play, which not only redefines the market potential of idol movies, but also completely changes the pattern of holiday stalls; Now, among the acclaim, gravity has pushed the most perfect and shocking visual effects and viewing experience after "Avatar" to the extreme, redefined the mystery of "cinema film", and made the autumn film full of vitality again!

The line of sight returns to the number of one-day box office on Friday.

The total box office in a single day is 104 million, and gravity has already accounted for more than 50% of the box office. The specific figure should be 52.9%. This performance can be called "a work of saving the world". With its own efforts, gravity has saved the depression and depression of the whole market.

People expected that the "gravity" box office might perform well, but no one expected that the box office data would be so excellent!

Before the official release of "gravity", the box office of Warner Bros. and other major media were estimated. Because of the leadership of lanli and the reputation of the film festival, people are generally optimistic about the box office of the film, and the predicted figures are relatively beautiful.

The "New York Times" has the highest estimated value. They believe that "gravity" has the ability to break the premiere record of "smart: Ghost 3". The value given is between 53 million and 58 million, creating a new autumn record at a small level.

The lowest value is Seattle post. They think that gravity has the ability to suck box office. But considering the competition of "reverse ace", the lack of publicity power of Warner Brothers and the artistic attributes of the movie itself, the forty-five million box office forecast of the movie's fifth fall is finally released.

On the whole, the data between the highest and the lowest are almost the same, and the industry has reached a relatively unified opinion that about 50 million should be the most likely weekend box office.

Warner brothers agreed. Based on the feedback from the pre-sale and internal preview, they gave an estimated figure of 50 million yuan, but their overall attitude was relatively conservative.

But now, just after Friday, "gravity" has broken all people's conjectures and expectations with double, triple and even several times attitude. In one day, it has reached the predicted weekend box office value. All major media have adjusted their predicted weekend box office value for the first time, ushering in a considerable and comprehensive increase——

The "New York Times" adjusted its estimate to $100 million, and the "Seattle Post" followed suit and gave an adjusted estimate of $85 million.

And Warner Bros. also quietly adjusted its own estimates, from $9000 to $95 million. The most wonderful place is here. As the production and distribution company of gravity, Warner Bros. has not shown too much expectation, nor too much surprise, and has always remained calm.

It can be understood that they don't pay enough attention to gravity, but it can also be understood that they always keep a normal mind and wait until the end of the premiere weekend to celebrate. As for how to understand and read, different people have different opinions, but it is certain that the box office data of "gravity" also caught Warner Brothers by surprise.

All of these are predicting that "gravity" will become the first film in North American history to make its debut in the autumn with a weekend box office exceeding 100 million.

What does that mean?

Even in the most popular summer season, only 17 films have broken the 100 million threshold at the opening box office. This is a direct reflection of the current box office craze. For any work that can achieve such a feat, it is a time worth reading.

Now, gravity is about to create such a feat in autumn.

Everything is too fierce and too sudden. Before that, there was no sign at all. The historical record will be upgraded from 52 million to 100 million. Even the winter stalls have not reached such a high level so far. Is there really no problem with the autumn stalls? So that everyone began to doubt the truth of all this:

Can it really be done? Can it really create such a history?

The truth is——

sure!

Not only can it, but also it refreshes people's cognition again with a startling attitude. After Friday's record one-day box office, gravity's box office decline on Saturday was only 10%, which has made all the experts break their glasses.