Surprise, surprise, surprise!
Just when people think that the box office data of "gravity" has far exceeded expectations, breaking all conjectures and predictions with an absolutely strong performance, but then the surprise comes again, breaking people's adjusted expectations again, causing a burst of exclamations and consternation again.
The one-day box office on Saturday fell only 10%! This performance is almost comparable to the 13% drop in the same period of last year's premiere weekend of the Avengers League. It's so amazing that people have suffered 100000 critical hits. Because they are so scared, they begin to close their mouths and gape!
Friday, 55 million“ Gravity broke the record of the highest weekend box office in autumn with its opening single day box office data.
Saturday, 49.5 million“ The next day's box office data of "gravity" can be ranked high in the history of autumn weekend box office. As a personal participant, the reporter described an ordinary Saturday night. According to the Convention of previous years, autumn Manhattan night belongs to drama, bar and four major sports leagues, and only a small part belongs to cinema, But this time there are exceptions——
"After living in New York for 30 years, I finally met an unheard of thing again. In order to buy two tickets for the evening movie of gravity, my little friend and I visited seven cinemas in Manhattan successively, walking from 6:00 p.m. to 9:30 p.m., just like Holden, all over the city.
It wasn't until we were hungry that we finally bought two 10:45 p.m. movie tickets in a small cinema in Greenwich Village. But I can't tell whether it's because the cinema is far away enough and the traffic is too small, or because we chose the tickets for the afternoon and evening show. But at least I can be sure of one thing. We don't need to stay at the Edmond hotel tonight
This article is based on the style and brushwork of j-d-salinger's famous novel "the catcher in the Rye". From the perspective of this writer, people can clearly feel the film watching frenzy on Saturday. This is absolutely not exaggeration, but the surging tide they feel personally, It's really hard to get a ticket for a popular show. It's like people in New York City left their homes and went to the cinema to watch the work. It really changed people's living habits and entertainment habits, although it was only limited to this week.
From the banter of the "new Yorker" to the statistics of the relationship between the exhibitors, all of them are feeling the turbulent heat wave in autumn!
After the movie viewing frenzy on Friday and Saturday, Warner Bros. analyzed the pre-sale data and the growth curve, predicted that there would be a 27% one-day decline on Sunday, and finally gave the final forecast of the box office of the premiere weekend of 130 million. This achievement will undoubtedly rewrite the history, and it will also be a history that cannot be surpassed or copied!
Even better than the appearance of "Twilight city" in 2008, it can be said that it is sweeping the wasteland like a raging force!
But that's still not all.
Later, market experts analyzed the box office curve of the "gravity" premiere weekend, especially the root cause of the three consecutive deviations in the estimated data of Warner Bros. and a number of professional media. Of course, in the process of forecasting, the market potential of gravity has always been underestimated, which is an important factor; But in front of the data analysis, the more important decisive factor is that the film has gone out of the legendary god trend curve.
Through the word-of-mouth accumulation of the three film festivals, the topic effect of "gravity" has reached a new height. It is certain and certain that this is an excellent work, and it is likely to be the best commercial film in history, but the audience still have doubts——
What does professional media mean by "the perfect balance between business and art"? Because even the "Avengers" score is not so high, does this mean that the film or more inclined to art? Otherwise, why did professional media and senior fans climax together? It's like Batman: the dark knight.
Some films, although they have both commercial and artistic attributes, can not be liked by the general audience. Some audiences just like movies like "Transformers", which is also a kind of preference.
However, all the guesses and questions were answered in Friday's viewing frenzy.
If Friday is just a stage for enthusiastic fans and don Quixotes to celebrate, then Saturday will start a frenzy for ordinary audiences to enter the cinema. Under the strong appeal of "Langley hall", many ordinary audiences are determined to try to see, even if it is not so absolute commercial film, at least it is not too bad——
After all, "speed and passion 5" and "tomorrow's edge" have proved that lenley still has a strong control over commercial films, haven't they?
As a result, there was only an ultra-low drop of 10% on Saturday.
Then, the word-of-mouth on Friday and Saturday piled up again and continued to ferment. On the social network platform, it was obvious that the enthusiasm of ordinary audience for discussion and participation reached a new height, and the commercial attribute of "gravity" was gradually fermented, which created another wave of ordinary audience watching on Sunday.
In fact, the 27% one-day drop predicted by Warner Bros. is incredible. This data is based on the pre-sale box office and the trend of box office in the past two days. This is a mathematical problem, and there will be little deviation.
However, the actual one-day box office drop on Sunday was only 21%, which almost duplicated the 18% box office drop on the third day of the premiere of the Avengers alliance. It broke the shackles of mathematical formula once again and brought another surprise.
In the end, "gravity" won $39.1 million on Sunday, and the single day box office data still ranked 11th in the history of weekend box office in autumn.
The unfair comparison between one-day box office and weekend box office shows that "gravity" sweeps all over the country, which further sets off the valiant and strong force of the film's historical record. It doesn't need words, just needs to list the numbers to make that kind of shock to the extreme, which is enough to shock every audience.
The North American premiere weekend grossed 143.6 million dollars.
This is the premiere data of "gravity". Compared with the initial Box Office figures predicted by the media, it has almost tripled. It really shows the domineering power that makes the whole market and the whole industry tremble.
According to such data, it ranked second in the box office of all the premieres in 2013, next to "Iron Man 3", and easily surpassed the data of "Superman: the body of steel" of $116 million; Furthermore, in the history of film premiere box office, it was ranked in the top 10, temporarily ranked eighth, surpassing the 142 million data created by "Twilight: New Moon" in 2009.
It can be simply said that such data is also the top work in this year's disappointing summer archives.
If it doesn't, it will make a big difference.
Be neither hot nor cold make complaints about the "gravity" of the North American film industry. The Warner Bros. arranged the "gravity" in October. What's the real choice?
But I didn't want to plant willows.
The major film companies have intermittently arranged for some commercial films to be released in the autumn. Although there is no breakthrough, we all know that this is a commercial film, but we have no confidence to impact the summer film. So we put it in the autumn film, which is less competitive, to see if we can bring back the dead and integrate the idle market, Maybe the blind cat met the dead mouse?
Yes, this time I really touched it.
"Gravity" has not only created an amazing historical record, but also nearly tripled the original record; But also continued the myth of the invincible blue Li!