Chapter 1519

The production cost of the whole work of "gravity" is only 100 million US dollars. Now that large-scale commercial films are everywhere, it can only be regarded as just reaching the lowest threshold; However, in recent years, science fiction films are generally in the doldrums, and there are only a few really brilliant works. The investment in each work can be regarded as an adventure.

From the project approval to the global premiere, the positive and negative views are hotly debated over and over again.

Warner Brothers is no exception. Kevin towon and Barry Meyer represent the two factions. Barry is willing to believe in the powerful appeal of lenley and chooses to go for it; But Kevin, taking Alfonso Caron's last work "the son of man" as an example, is worried about the box office prospects.

In 2006, Universal Pictures invested 75 million US dollars to complete the filming of "the son of man". Clive Owen, who reached the peak of his career in that year, joined Julian Moore and Michael Kane in the film, and Charlie hunnam, who just came to the United States from Britain, also played a small role.

The film chose to land in Venice Film Festival and entered the main competition unit, which also ushered in a wave of word-of-mouth. The comprehensive evaluation of the media reached 84 points and became an important seed player in the first half of the award season. Unfortunately, in the final Oscar nomination list, the work only received three nominations: best adapted script, best photography and best film editing, And nothing.

In terms of box office, the "son of man" chose to be fully released on Christmas, but only received 35 million US dollars in North American box office; The overseas box office data is also dismal. The total global box office is only 69 million, not even able to break the threshold of 70 million.

Let alone profit, from publicity and distribution to college public relations, universal pictures also invested countless efforts, which eventually led to a small loss of 30 million, disappointing.

After that, on the one hand, Alfonso began to invest in the exploration and research of technology. In order to shoot "gravity", he spent five years studying related technologies; But on the other hand, it is also because the major film companies still have doubts about Alfonso's box office ability.

From the beginning of "Harry Potter and the prisoner of Azkaban", Alfonso has always been able to win the praise of the media. His talent and ability are beyond doubt, but he has never been able to win the hearts of ordinary audiences in the box office market. Even the Harry Potter series has not been able to make a breakthrough for him, ”"Prisoner of Azkaban" created the lowest box office in the series.

What's more, in the process of "gravity" shooting, Alfonso's persistence and enthusiasm for technology are obvious to all. Everything seems to be copying the historical process of "son of man".

In the end, in the battle between Kevin and Barry, the former won the support of Time Warner's parent company.

In fact, after "gravity" won a 15 minute standing ovation at the Venice Film Festival, there was a lot of sadness among Warner Brothers' top management, because things were once again moving in the direction of "the son of man". First Alfonso, then Langley, two artists with outstanding artistic temperament collided, Gravity is more and more disturbing.

Warner Bros. has also seriously discussed the possibility of "gravity" losing money. If we change the commercial attribute of the film and start to focus on the artistic attribute and impact the award season, can they reduce the loss? But considering that the film has invested $100 million, even more than "the son of man", they need more box office support and more prospects for the award season to recover the cost.

So Warner Bros. chose to release in October, holding a strategy of advancing, attacking and retreating, ready to change the later publicity plan at any time.

That's the difference after Warner Bros. changed its CEO.

Although Barry Meyer is an impetuous, impulsive and fierce hero, some decisions do seem to be eager for quick success and instant benefit, but on the whole, Barry's spirit of daring to take risks also makes Warner brothers get rich rewards; But now Kevin choyuan is more tactful, comprehensive, risk assessment and so on, but lacks some enterprising spirit and gambler's heart.

However, the influence of the helmsman on the whole company needs long-term observation. Labor pains in a short period of time are inevitable.

Now, the box office of "gravity" premiere weekend is booming, with 143.6 million US dollars, easily surpassing the investment cost line, creating history with an incredible attitude. Without any accident, Warner Brothers will be able to recover the cost next week and enter the profit stage with the help of its excellent reputation in the early stage.

"Gravity" is not a loss making project, but a box office bomb comparable to "Avengers alliance". It really sweeps away the haze and dullness of autumn stalls, showing a completely different attitude. This is absolutely the most shocking and shocking news in 2013!

For the first time, Warner Bros. officially congratulated him, as if the previous worries had never existed before. He was overjoyed and began to publicize and broadcast the news. The relevant news could be seen everywhere on the whole social network platform, just like the movie propaganda had just begun.

Regardless of the past grudges, Warner Brothers are the biggest winners, but it is questionable whether Kevin towon is happy to see it.

The box office frenzy of "gravity" has eclipsed all other films in the same period.

Does anyone remember what the other film premiered this week was?

"Reversal trump card", Ben Affleck and Justin Timberlake starred in the work, and this work has completely hit the streets, the premiere weekend three days only received 7 million box office, even if the investment cost is only 30 million light weight, but such results have basically determined the end of the loss.

Looking back at the media hype of "Langley vs. Affleck", this is really ridiculous, because the two sides are not rivals of the same level at all.

Although Affleck has been famous for a long time, thanks to the existence of "Boston Gang" and deep-rooted contacts in the industry, "escape from Teheran" successfully counterattacked and won the best picture Oscar, his career correspondingly reached a new height; However, compared with the market appeal of Langley, Affleck did not look at it at all——

From beginning to end, Affleck was not an actor with box office appeal.

In his whole career, only in the early stage of his career, in 1998, he starred in a work of "peerless disaster", which broke through 200 million box office in North America. At that time, he was just a supporting role, and the hero was Bruce Willis; However, Pearl Harbor, in which he plays the leading role, has a North American box office of 198 million, but it failed to make a profit because of the cost of 140 million.

On the contrary, Affleck has always been a strong contender for box office poison, and his representative works in his career as an actor are really lacking.

This time's "reversal trump card" also proves this truth again.

Among the cinema films in 2013, the final box office results of "reversal trump card" which premiered in more than 3000 theaters ranked in the top three bottom, with an average box office figure of just over $2000 per venue. This performance really depressed 20th century fox to the point of internal injury.

Fortunately, the investment cost is only 30 million yuan, even if the loss is really limited, it is not too fatal. What's more, what fox really seeks in the 20th century is not the "reversal trump card" work, but the next work of Affleck, preferably the directing work. With such calculation, they still can't be regarded as losing money.

In the first week of October, "gravity" is on top of the North American weekend box office charts, and will be a box office troublemaker in the next few weeks, but I don't know if it will last to the Halloween schedule.

"Tianjiang food 2" as a sequel to a cartoon, because of the theme dislocation, the next week's decline was controlled at 40%, there was no avalanche, with 20 million box office data, ranking second in the weekend box office. At present, the cumulative box office in two weeks has exceeded 60 million US dollars, which is not far from the cost of 78 million US dollars. However, whether it can make a profit depends on the overseas market and the video market.

"Reversal trump card" benefited from the cold autumn file, 7 million dollar box office data also successfully occupied the third place. From the side, we can feel that the box office pulling capacity of the whole schedule is still insufficient, which also sets off the evil of "gravity".

In addition to the top three, there are many familiar faces this week.

The prisoner, who won the third place of people's Choice Award at the Toronto Film Festival, is now in the third week of its release, and still occupies the fourth place at the weekend box office.

This work, jointly by Hugh Jackman and Jack Gyllenhaal, has successfully attracted the attention of the audience. In just three weeks, the cumulative box office has exceeded 47 million, just exceeding the cost line of 46 million. This means that the film is very likely to make a profit before the award season, and the award season is even more promising.

The following five is "speed wind", directed by Ron Howard and starring Chris Hemsworth. This biographical film focusing on two F1 drivers in the 1970s is also the seed of this year's award season. Supporting actor Daniel Bruhl, a German and Spanish actor, was highly praised.

It's also a work from the Toronto Film Festival. It's also a work from the award season that has received a lot of praise. "Gravity" and "extreme wind" have also attracted a lot of attention. The grudge between lenley and Chris is old, but people will inevitably pay some attention to them, but the ending of the two works is quite different.

At present, the cumulative box office of "extreme wind" is only 18 million, which is the normal performance of the series works in the award season. Compared with the investment cost of 38 million, it is not too bad, but it is very different from "gravity".

It's just that no one will compare Langley with Chris now. Is that a good thing? Or bad?