After "gravity" created a historic box office miracle at the premiere weekend, the wave of discussion spread out on the social network platform. It was really amazing that the hot and overwhelming scene. The calmness and solemnity of autumn stalls have gone forever. Before the holiday stalls started, the enthusiasm of the audience has been aroused early.
Not only the ordinary audience, but also the professional media are unwilling to lag behind.
About the end and theme of the film, "Hollywood Reporter" has written a special topic to carry out a detailed and in-depth analysis, not to analyze the excellence and greatness of the film, but to analyze the composition and deep meaning of the film picture, as well as the meaning and extension of the details of the dialogue between the two actors, which finally leads to the strong core of the film, and further proves the classic and unique of this work!
Wrapped in a seemingly simple and seemingly weak story shell, it is a grand and profound philosophical reflection theme. In silence, it integrates all the information and thinking into the lens and performance, and quietly places the audience in the position expected by the director. "Alfonso Caron has initially shown his master demeanor!"
"Hollywood Reporter" is not the only news media to join in the fun. In fact, "new Yorker", "New York Times", "San Francisco Chronicle" and "Chicago Tribune" have published relevant film reviews one after another to analyze them from a more professional and profound perspective
Why can gravity trigger the collective climax of professional film critics? What's more, why do the major media call this work "the perfect balance between commerce and art"?
From senior fans to ordinary audiences, from professional media to social network we media, all are actively discussing the work of gravity.
Now, the disadvantage of autumn stalls has become an advantage, because there are no other competitors in the same period, and it will be three weeks before the latest "Raytheon 2" is released, which also makes the whole market become the dominant one of "gravity"! None of the competitors can form a confrontation at all.
But that's not all. The discussion of the frenzy is still going on——
What are the loopholes in the movie plot? Not in line with the laws of physics? Or is it inconsistent with the reality theorem? How many dramatic exaggerations are beyond the scope of reality and common sense?
Are Soyuz, Tiangong-1, Shenzhou and other space stations in line with the reality? Are all the difficulties and troubles that Ryan stone encountered true?
Does Chinese and Russian in the movie respect reality? When Ryan stone connected with the ground radio station, those Chinese lines were not translated. Do they have deep meaning?
Will the background story between Ryan and Alex be further introduced when the Blu ray disc is launched? How did lenley and Rooney perform?
Wait, wait, wait.
It is precisely because the sense of reality brought by "gravity" is so shocking that discussion and discussion can not stop at all. Every detail and every link has become the focus of heated discussion; The most important thing is that these discussions and discussions are not about the difficulty and brain burn of the plot, but the sequelae of detailed and realistic viewing effects.
This is absolutely good news for the general audience.
From before the premiere to after the premiere weekend, the discussion between "gravity" and "Avatar" has never been calm. Many film critics also think that "gravity" brings more film viewing experience than "Avatar." this is a work belonging to the cinema. "This sentence can be seen in almost every corner, Now the average audience can finally understand the meaning of it, but if you want to further experience it, going into the cinema is obviously the best choice.
That's the box office.
Standing at this moment, looking back at the birth of "Avatar" at the end of 2009, it reminds people of "Titanic" in 1997.
Before the release of the two works, they were not optimistic. Both of them were considered to be loss making business. The two major professional media believed that James Cameron was playing with fire. The huge investment, the repeatedly delayed production cycle, the incomprehensible choice of themes, and the use of technology beyond the scope of the times... All of them predicted that James Cameron was playing with fire, The arrogant James will lift a stone and hit himself in the foot.
"Avatar" premiere weekend box office is really not satisfactory, just $77 million.
You know, just four weeks ago, the premiere of "Twilight: New Moon" swept 140 million box office data at the premiere weekend, almost twice as much as that of "Avatar". It's really cruel to make such a different comparison; What's more, the production cost of "Crescent" is only 50 million, while that of "Avatar" is 250 million.
According to such data, even fox in the 20th century is half cold, not to mention the major news media. Everyone thinks that James has really kicked the iron plate this time, and is likely to encounter the cruelest and worst Waterloo in history. Many media reporters seem to be gloating.
But who would have thought that after the premiere weekend, the praise from the audience began to spread and become more and more intense. There was no need to wait until Friday of the second week. In the four days from Monday to Thursday, the "Avatar" viewing frenzy created the crazy scene of Christmas that year, which swept nearly 70 million people in four days, So amazing that all the media broke their chin.
The next weekend, avatar went a step further, with a 1.8% adverse day drop, creating the lowest drop in more than 3000 premiere venues since the Titanic. It once again won 7500 at the weekend box office, and the cumulative box office in two weeks easily broke the 200 million threshold.
Later, everyone knows that "Avatar" became the first film in the history of film to break the box office of 700 million in North America.
The box office curve of "Avatar" is almost the same as that of "Titanic". From the beginning, he was not optimistic to the end, he set a historical record and completed the counter attack. So far, James officially established his position as the king of box office in North America. When he announced that he was about to start preparing the sequel of "Avatar", the funds of 20th Century Fox would no longer be a problem.
Now, the powerful momentum of "gravity" really reminds people of "Avatar" in 2009, and the ubiquitous discussion boom gives people the illusion that the whole world has fallen into madness. If not, it's not far away.
Then, in the second week of October, the eye-catching moment finally came: how many weekly declines can gravity, which has just set a record in the box office of the autumn premiere in North America, make?
This is the key factor to determine the ultimate box office height of the film. The first week's blockbuster and the next week's box office avalanche are absolutely innumerable in the film history. The more dark the performance of the premiere weekend is, the more dangerous the data of the next week's decline will be, full of innumerable possibilities.
But this time, the accident came. In other words, the familiar scene is coming again, the miracle scene created by "Avatar".
From Monday, October 7, the wave of watching movies has already arrived. Even though it is still a working day, it still can't stop people's enthusiasm to enter the cinema, and it is still rising with the advance of time. The rising curve of the heat wave can't stop at all.
Warner Bros. finally couldn't bear it. For the first time, board members from different factions complained.
At the beginning, "Avatar" chose the Christmas schedule and its premiere date was December 18. Although it was still a weekday away from Christmas, the students had already had a holiday, and the following Christmas and New Year holidays were also connected, which laid the foundation for the box office miracle of the film - even on weekdays from Monday to Thursday, Because it's a holiday, it's also room for box office growth.
But gravity is not so convenient.
October is a normal working day. There are no statutory holidays and no special festivals. Working days are working days. They can only resist the obstacles of working days and win the opportunity to increase the box office. All the staff can only crowd in the night to watch movies. The audience can't be divided. The night shows are not enough. What's worse, they only have 3500 screening theaters - not enough! Not enough! It's not enough!
By the way, "Avatar" has only 3500 theaters, but they have the advantage of holiday, and the passenger flow can be shared.
The lack of such a convenient "gravity" can only choose to add Museum - temporary add Museum means to increase the cost of publicity, unexpected cost superposition.
Warner Bros. board of directors expressed strong dissatisfaction: "this work was expected to hit the box office level of 600 million or even 700 million in North America, but now it may be 500 million already in danger. Business is not done in this way, the ratio of investment and return is totally wrong! Whose decision-making mistake is this? Whose judgment is wrong? "
It's too late to complain. They can only see if it's too late to mend.
From Monday to Thursday, "gravity" made 60 million at the box office. Before the end of the next week, the cumulative box office has easily broken the 200 million threshold. All this has indicated that the film's decline in the next week will not be too bad - early spoiler; Warner Bros. responded immediately, with 3500 cinemas expanded to 3800, hoping to relieve the pressure of the film viewing boom next week as soon as possible.
For the premiere box office of more than 100 million works, as long as the next week's decline is controlled below 55%, it can be regarded as a victory, which has been widely recognized within the industry. However, in the end, "gravity" delivered 32% of the box office decline in the second week of its release, copying the miracle created by "Shrek 2" in 2004 and continuing its magic performance!