Chapter 1522

Apart from the adverse works like "Avatar" and "Titanic", the next week's and three week's decline of any film has a certain regularity, which can also be regarded as the law of the market.

In a simple horizontal comparison, the box office of Iron Man 3's premiere this year was 170 million, down 58% the next week“ Superman: body of steel premiered at 111.6 million, down 65% the next week“ The box office for the premiere of "Godfather 2" was 83 million, down 48% the next week.

In addition, among the well-known commercial films, "Avengers" premiered at 203 million, down 50% the next week“ The opening box office of "Dark Knight" was 160 million, down 52% the next week“ Toy Story 3 premiered at $110 million, down 46% the next week.

After the comparison, it's clear at a glance that among the works whose premiere box office has reached 100 million US dollars, the box office decline can be controlled below 55%, which is worthy of affirmation; And less than 60% can still be regarded as the standard, as for less than 50%, that is the peak data.

Among the long history of North America, Shrek 2 is undoubtedly the most amazing box office drop in the next week.

When it was released in 2004, the animation produced by DreamWorks achieved 108 million premiere weekend results, which surprised the whole of North America. This is the second film in history after "Spider Man" in 2002, which broke through the 100 million threshold at the box office, triggering all the exclamations of the whole market.

The following week, "Shrek 2" delivered a 33% adverse day drop. It took 72 million US dollars in three days over the weekend, and pushed the cumulative box office data over 236 million in just two weeks, which undoubtedly caused a sensation in the North American market and is still a peak that is hard to surpass.

In the end, the total box office of the film in North America reached 441 million, which is not only the sixth film in history with a box office exceeding 400 million in North America, but also the first cartoon to achieve such success.

Disney and Pixar have not been able to create feats, but DreamWorks has been completed! This also made the DreamWorks reach the height of the sun, and made the top film companies in North America from the top six to the top seven, which was the most popular for a while!

"Shrek monster 2" is also the only two movies that have been able to control the next week's decline below 40% after the box office of its premiere broke through 100 million. The other one is "Spider Man", with a box office decline of 36% next week. Interestingly, the box office of the first and second movie in film history broke the 100 million threshold at the weekend of its premiere, and the box office decline of the next week created a miracle that can not be copied.

Until now, nine years later, the third work that created such a miracle has finally appeared——

Gravity!

When the box office of the premiere weekend reached 143 million, "gravity" continued to make efforts. The next week, it only delivered 32% of the box office decline and won 97 million. The cumulative box office in two weeks will exceed 300 million US dollars! This is not only breaking the historical record of Shrek 2, but also climbing new heights continuously!

The next week's box office drop exceeded 33% of "Shrek 2", breaking the record of the lowest weekly drop of more than 100 million premiere box office works, ranking the top in film history!

The next weekend's box office, second only to 103 million in the same period of the Avengers League, temporarily ranked second in film history!

The cumulative box office in two weeks reached 300 million. It took only ten days to break through this threshold, only nine days after the Avengers alliance, ranking second in the history of film!

In other words, in addition to the adverse case of "Avatar" and "Titanic", which can not be estimated by the normal box office curve, the box office rate of "gravity" is only second to that of "Avengers alliance". From the first day of the premiere, incredible energy broke out, creating its own history step by step.

Apart from the controversy and depression before the film premiere, it is still a miracle, even a miracle that can not be copied or surpassed, because everything happened in autumn! The whole year has been ignored, neglected and despised autumn file! Those summer files and holiday files are difficult to reach the height, "gravity" is completed in the autumn file!

That's why, although the mid week box office data from Monday to Thursday have already made an early revelation of the outbreak of weekend box office, and the frenzy of discussion on social networks has already predicted the coming of box office frenzy, after the real data comes out, all media and experts can't help but applaud!

"The birth of a new historical record!" Gravity is unstoppable

"The movie watching frenzy reappears! 2013 annual hot money was born

"Beyond the miracle of summer archives, the myth of gravity"

"The subversion of autumn film history, this is the most powerful contender for the annual box office championship!"

"Like Avatar, gravity has become a game changer in the box office market!"

"Surpassing" Iron Man 3 "and" gravity "on the road of creating history!"

"Next week's box office is 97 million! In two weeks, the cumulative box office exceeded US $300 million! " Gravity is catching up with Avengers

"Shrek 2's box office decline record for the next week has been rewritten!"

"Who else can stop gravity?"? More importantly, who else can stop Langley hall? "

Crazy, the whole market has gone completely crazy. Even after the blowout of the box office at the premiere weekend, even after the outbreak of the box office in the middle of the next week, at this moment, facing the amazing decline of the box office in the next week, I can't help blurting out that it's incredible. This situation is absolutely unexpected.

From the beginning of the Venice Film Festival to the official full release, the rising momentum of "gravity" has been breaking through continuously in just one month. First, the public praise, then the audience, and then the box office. The overwhelming posture has broken the estimates and conjectures of the industry again and again, and really brought the commercial attributes of the film into full play.

Now, looking back at the box office forecast before the release of gravity, things will become more and more interesting. At the same time, it has become the best portrayal of media shock and amazement: 50 million? 90 million?

Even after Friday's box office announcement, professionals underestimated the box office potential of the film - or underestimated the box office appeal of the film?

Now seriously, whether it's "tomorrow's edge" or "speed and passion 5", people have never had a correct understanding of the box office appeal of lanli.

Because the professional image of artistic pursuit and performance skills is too deep and clear, and the noble image of lanli itself from the inside out, people always think that lanli has a sense of distance and is superior, and can't be completely connected with the audience; And the so-called "box office appeal" is more like a reflection of popularity and discussion heat, which has no practical significance.

What's more, the release of "tomorrow's edge" was 15 months ago. The memory is too far away.

However, after the release of "gravity", the 50 million predicted in the first wave and the 90 million predicted in the second wave all underestimated the box office appeal of lanli. The 97 million box office in the weekend of the next week alone has easily completed two rounds of forecast data. Such a fierce performance has completely broken all market rules.

No one expected that the next week's box office drop of gravity would make history, just as no one expected that the cumulative box office of a movie would exceed 300 million in two weeks!

In 2013, it is still an important watershed between top box office and excellent box office. In the long history, only 45 films can reach such a high level. The most intuitive case is Tom Cruise. No one believes him. He has been a box office superstar for nearly 30 years, So far, no work has reached such a high level.

Of all Tom Cruise's works, the highest box office in North America was "World War" in 2005, with 234 million; What's even more amazing is that Tom's North American box office of only three works has broken the 200 million threshold, and the other two are the second and fourth of the "mission impossible" series.

It is reasonable that Tom, who has never been a superhero, has not been able to reach such a high level; But when we really hear this set of data, it is inevitable that we will be surprised.

Now, gravity has accomplished such a feat in just two weeks, becoming the 46th film in the history of North America.

After the box office of the premiere weekend came out, the top management of Warner Bros. board once had a disagreement. Many board members thought that "gravity" was very promising to become the second North American film with a box office exceeding 700 million, but because of its poor publicity and distribution strategy, it became extremely difficult to even exceed 500 million. Therefore, they condemned the strategy and plan of the Distribution Department.

At that time, there was still controversy within Warner Brothers, which was also characterized as the clamor of "Kevin Hayward's opposition". The 700 million US dollars in North America was just wishful thinking, and "gravity" was absolutely impossible to achieve such an achievement. But now... No one dares to assert that if we really lose the chance to hit a record high because of the mistakes in propaganda strategy, Then the box office loss is only a part, and then the loss in the surrounding market and the video market is the most objective.

It's hard to describe all kinds of flavors.

In the second week of October, "gravity" won the championship with a record breaking attitude. The 97 million weekend box office data in the autumn show are all at the level of giant, and no one can resist. Even in the next two weeks, it is still the biggest market troublemaker.

Now, Thor 2 is suddenly nervous. It's not a worry that the premiere weekend won't beat gravity. It's a matter of course to win the first week; What they are worried about is that the potential of the whole box office market has been developed too early, leaving "Raytheon 2" with less enthusiasm.

What should I do?