Chapter 1609

No one expected that "drunken folk" would become a work to break the shackles of the situation, just as no one expected that "gravity" would become a phenomenal work.

This year's "drunken folk songs" are reminiscent of "sunny little beauty" and "Juno" from all aspects. However, compared with these two works, "drunken folk songs" are creating more magical and crazy records, and really walk out of a different road, which makes people have to look at them with new eyes.

In the fifth week of screening, the box office of a single studio still maintained at a super high level of US $50000, and the cumulative box office in the fifth week of screening has exceeded US $20 million. For the time being, apart from the expansion results, only the data so far has proved the great success of the film.

From the first week to the fifth week, the expansion of the drunken folk ballad is steady and steady, even if someone make complaints about it too conservative. But the SONY classics still go their own way.

In fact, the influence of folk songs is mainly concentrated on the East and West coastlines of the North American continent. Even in the 1960s, the popularity of folk songs in the central region is not the top. More importantly, it is spread among the young groups of the "Beat Generation", and the countryside and soul are the heartfelt love of the central people.

"Crazy heart", "walk with songs" and other movies can be peeped into those histories.

However, from ballads to rock, the craziness of the 1960s and 1970s really swept across the North American continent and left an indelible mark. Now the "Beat Generation" is getting old, and later generations can only capture those distant memories from libraries, documentaries or TV dramas.

When the "drunken folk songs" appeared, the young people in the central region were not interested in folk songs at all, they were not interested in Lan Li, and they were not interested in movies.

With the spread of word-of-mouth, the influence began to penetrate layer upon layer, especially when the work was still not seen in the central region, the curiosity spread further.

Everything is quietly paving the way for the next full-scale expansion of Sony classic.

In the second week of January 2014, "drunken ballad" officially entered the public stage from the point of view, but it is not yet a comprehensive public show in the mainland of the United States. The number of screening theaters is determined to be 350, which also means that the mainstream cities have been fully covered, basically ensuring that each city has at least one cinema for screening.

In other words, this is the final test before the full release.

After the show, Sony classic will collect the box office data of a single library and the reputation data of the central region for the first time, so as to further understand the market prospect of the work in the central region and prepare for the full release of the work next week——

How to arrange the number of cinemas in cities on both sides of the Strait? What are the key cities in Central China? What should be the number of cinemas in Central China? What adjustments should be made to the publicity strategy? Should they further expand publicity, or should they reduce costs and reduce publicity?

And so on.

It can be said that the expansion of 350 theaters is the last step for Sony classic to set the award season target, and it is also the final observation of the whole film industry on the box office market potential of independent art films. Vaguely, the degree of attention even exceeds the commercial blockbuster that will premiere this week.

It is worth mentioning that this week, a major play was released. Lion Gate pictures invested $70 million to build and produce Hercules. The hero chose Kellan Lutz, who came into people's view by virtue of "Twilight city". However, Lion Gate pictures obviously lacked trust. Otherwise, the film would not be released in a cold January.

It turns out that foreboding is always right.

The reputation of "Hercules" has completely collapsed, and the box office of the premiere weekend is only 8.8 million US dollars. Now it can be basically determined that the loss of the film will exceed 50 million US dollars. Lion Gate film has no choice but to stop the loss immediately and give up the subsequent publicity plan to avoid further investment in publicity costs.

It's really hard to tell whether the box office fiasco of Hercules is more worthy of discussion, or whether the success of "drunken folk" is more worthy of attention?

After all, the latter seems to be the expected outcome.

In the second week of January, the box office of "drunken folk songs" fell by more than half, handing over US $22000. It seems shocking, but is this really the case?

"Drunken folk songs" are still in the stage of spot screening in the major cities on both sides of the Strait, and they have not been fully released, which means that the market of senior fans has reached a bottleneck. Now we are waiting for the full release, and the general public have entered the cinema; Among the major cities in the central region, there may only be one or two theaters in each city. Now is the primary stage of point mapping.

In other words, the number of theaters has increased and the number of screening cities has increased, but in essence, the screening scope of the film still stays among the senior fans and professional fans - for the sixth consecutive week, it is against this background that "drunken folk" has obtained a single library data of 22000 us dollars, which is not only amazing, but also shocking!

succeed!

"Drunken ballad" has achieved an incredible success in the screening stage!

In the second week of January, "drunken folk" made $7.7 million at the weekend box office and pushed its cumulative box office to $29 million!

Sony classic internal release official announcement, the next movie will enter the profit stage!

It can't be said that it's unheard of to just rely on the click stage to recover the production cost, but the production cost is as high as 11 million, which is incredible! Even more than the box office miracle of gravity! After all, the box office curve of "gravity" is still traceable, and the follow-up curves of "Avatar" and "Titanic" are more adverse; But "drunken folk" is the first one in the North American market.

The whole of North America is boiling!

Follow the trend! Sony classic announced at the first time:

In the third week of January, "drunken Ballads" will enter the stage of full release, showing in 3100 theaters in North America.

There was an uproar!

Although it is said that everyone is waiting for the "drunken folk songs" to be shown in 3100 rooms, it is too exaggerated to move forward. Is it not afraid of a complete collapse? For art films, 2000 cinemas have already been shown on a super large scale. The number of "Wall Street wolves" and "American scam" shown at the same time is 2500 and 2600 respectively. However, "drunken folk songs" have directly entered 3000 levels, even more heroic than many commercial films.

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But people in the industry can only keep their mouths shut, because the dot map curve of "drunken folk songs" is full of oddities, and because all kinds of signs so far are really supporting Sony's classic practice, and the empiricism is no longer working, so they can only choose to watch it change.

Objectively speaking, this is Sony's classic style!

In the past six weeks, I was too cautious and too careful. It looked more like a Fox Searchlight. But now people can be sure that it's a Sony classic. The open and close style makes people suffer from frequent heart attacks. Either it's a miracle or it's a huge spill.

From 350 to 3100 theaters, Sony classic's step is really shocking.

Everyone is curious about what performance the box office data of "drunken folk songs" can offer, whether good or bad. This is a case worthy of careful study, which may bring more inspiration to other art films. Anyway, Sony classic is the first person to eat crabs, and other film companies can sum up more things based on their experience and lessons.

That's the real attention.

It's absurd and funny to say that in January of the cold winter, people's attention is temporarily focused on the box office figures of an art film - there's no problem with art films, but the problem is the box office figures. Such a spectacle seems unprecedented, but it really happened.

The most wonderful thing is that the third week of January just ushered in a wave of new film premieres.

Comedy film "zozhou self help brothers", animation film "robbing nut shop", action film "hair trigger", three films will usher in a new premiere.

Among them, the "hair on the trigger" with an investment cost of up to 60 million is a special series. The hero "Jack Ryan" is known as the 007 of the United States. The series of novels created by the thriller novelist Tom Clancy has been on the big screen since the late 1980s.

Alec Baldwin, Harrison Ford and Ben Affleck have all played this role. Harrison's two Jack Ryan films in the 1990s, namely "patriot game" and "burning eyebrow pursuit", have achieved incredible success at the box office.

This time, the actor is played by Chris pine, and the heroine is played by Keira Knightley, which is absolutely the most important part. However, paramount, the production company, has always lacked confidence, adjusted its schedule several times, and finally chose January. Now it's not sure whether this is the right choice.

The situation suddenly becomes a little strange. Art films and commercial films are facing up to the weekend box office. It's really rare to see such a scene. Although no one expects "drunken folk songs" to write miracles and realize counter attack, the artistic attribute is still a serious drag, but... What if? What if it does?

Then, in the third week of January, the North American weekend box office charts were hot! Surprise, there it is. Boom! Boom!

Champion, "drunken folk".

Second runner up, "brother zouzhou saved himself.".

Third place, lonely survivor.

Palace army, "robbing nut shop.".

Wait, so where's "hair on the trigger"? This... This seems to be something wrong?