Chapter 1610

In the third week of January 2014, the North American weekend box office rankings are hot!

"Drunken folk" ascends to the top!

Even if people have secretly expected such a result, even if people are looking forward to such a result, when the box office data is really hot, everyone is still completely stunned. They can't even cry for surprise. They can only stare at the scene in front of them.

How did this happen?

The previous week, "zuixiang ballad" was screened in 350 theaters, and the box office data of a single Museum fell to US $22000. The downward trend is very obvious. However, experts in the industry have carried out analysis in all aspects, and the trend is normal. Even so, the trend still proves the strong market potential of "zuixiang ballad", But people can't imagine exactly: what is the concept of potential?

This week, the "drunken folk song" was released in 3100 theaters, and the box office data of a single museum is still as high as 18000 US dollars! Compared with the data of the previous week, the decline radian is almost negligible, and one second gives people the illusion: is this still the first week and the second week's point mapping stage? You can look at the data of the screening cinema again, and then you will be completely stunned, and the real underground bus will dislocate.

From 350 cinemas to 3100 cinemas, the box office of a single Museum hardly loses much data. What does that mean?

This means that the expansion effect of the central region is far beyond the expectation; Or, the potential of art film market in both sides of the Strait is far beyond imagination. Whether it is the former or the latter, this is a major discovery, especially thanks to Sony's classic special point show mode, which highlights this change and has become a key case for the whole film market to study!

Imagine that if "fight club", "muherland road" and "memory fragments" can find their own place in the art theater, and achieve outstanding box office data, instead of relying on the glowing video market, how can film companies not be willing to invest in producing these works? And how could David finch not find investors willing to cooperate?

Amazing!

Absolutely amazing!

Such a single Museum box office, such an expansion curve, even comparable to the summer commercial film, and for art film is almost a miracle“ There is no doubt that the case of "drunken folk songs" is special. It may never be copied, but it may also be copied. Now the only sure thing is that this work is bound to cause more eyes to project over, just like the "classic car" in 2008.

In 2008, Clint Eastwood, the famous cowboy director, directed and performed a work called "old car". He even participated in the creation of the original soundtrack himself, which can be said to have invested a lot of effort in this work. At that time, Clint won the best director Oscar for the second time with "million dollar baby", but later he was questioned because of "father's flag" and "letter from Iwo Jima"——

The two films respectively examine the battle of Iwo Jima before the end of World War II from the perspective of the United States and Japan. Clint hopes to discuss the harm of the war from different positions of different countries, but it is obvious that his ambition is too big, and the effect is far lower than expected, which has caused a lot of criticism.

Although Warner Brothers adopted emergency public relations measures in time and finally won Clint the Oscar nomination with the help of "letter from Iwo Jima", Clint's ideas and creativity have been challenged after that - there are many similarities with the preparation of "drunken ballad" by Cohen brothers.

In 2008, Clint filmed two works, namely "changing children and suspicions" and "classic cars". The former caused numerous discussions because of Angelina Jolie's joining in, while the latter was dry and clear.

From the subject matter, content, style and so on, "classic car" is not a work of the academic department, not to mention Warner Brothers, who is responsible for the production and distribution. Even Clint himself does not pay much attention to it. During the shooting period, there are many rumors that he is going to quit the cast, and he also spent a lot of experience discussing the preparation of other works with Steven Spielberg and others.

As a matter of fact, the reputation of "classic car" after its release is very good. In the award season, it won the best foreign language film awards of the Japanese Film Academy Award, the French Caesar Award and the Italian Wei award; But equally, Warner Bros. didn't pay much attention to the release.

Unexpectedly, the film completed the counter attack step by step in a quiet way. The box office in North America reached 148 million, and the global box office reached 269 million. The production cost of the film was only 33 million.

Although it's too late to start work, and "changing kids" has robbed all public relations resources, "classic car" has not been able to win any nominations above the Oscar, but the outstanding box office has made this work a very special work in Clint's career.

Now, "drunken folk" seems to be the same!

In the third week of January, the weekend box office of "drunken ballad" was 55.8 million, which was released for seven weeks. The cumulative box office in North America was 90 million US dollars.

This is the best weekend box office performance since the release of "hobbit 2" in the third week of December. The figure of 55.8 million is not far away from the 73 million at the premiere weekend of "hobbit 2".

This is absolutely against the sky!

Not to mention the 50 million weekend box office. In fact, before the official release of the film, all the people in the industry, including Sony classics, estimated the total box office value of "drunken folk songs" in North America to be 20 million US dollars. If they can enter the upsurge of award season, the cumulative box office could hit 50 million US dollars.

It's not a prediction, it's a shock.

Just words can tell the current situation of art movies.

It's not that people in the industry underestimate the Cohen brothers and Langley hall, but that the box office curve of "drunken folk" is too unexpected. Just like "Juno", "sunny little beauty" and "classic car", they are different from the normal rules, jumping out of the rules and creating incredible miracles.

"Drunken folk" really broke out an unimaginable frenzy! It's no exaggeration to say that the 55.8 million weekend box office data in the autumn, holiday, winter and spring seasons are definitely worthy of excellent performance, and even in the summer season is absolutely not to be ignored. Under the ingenious schedule arrangement, such data can also win the championship.

More importantly, the same is true for commercial films. What's more, an art film?

That kind of shock, that kind of consternation, that kind of fright, language simply can't accurately describe the mood of the whole North American market, maybe rude words will be more appropriate.

According to the way of this week's weekend box office blowout and the curve of the last six weeks, the total box office of "drunken folk songs" in North America can reach 150 million, and even have the possibility of challenging a higher level line. Just look at the box office decline curve in the next few weeks. What can we say? In addition to praise and admiration!

For a work with an investment of only US $11 million, for an independent art film that is slightly acclimatized even in the award season, and for a work that is about to snicker when the box office in North America can exceed 20 million, the achievements of "drunken ballad" are enough to make the whole industry envious.

Sony classic has made a huge gamble with huge profits. More importantly, the distribution right of "pop drummer" is also in their hands. Now other film companies can only be envious.

Rumor has it that the top management of Universal Pictures is shocked. On the regular Board of directors, someone jointly impeached Lang Meyer, and he was required to give an account. Otherwise, Barry Meyer is his lesson.

But admiration comes from admiration, which is just an "accident" after all, just like "Juno", "Sunshine beauty" and "classic car". The whole industry pays more attention to convention - just like the success of "Iron Man" has evolved into the success of free change film, and just like the 3D film frenzy caused by "Avatar". If we can't turn accidents into normality, then the industry will never focus on "accidents".

Then, can the accident of "drunken folk songs" be reproduced?

With a top performance of 50 million on the weekend, "drunken Ballads" easily beat a number of competitors and reached the top of the North American weekend box office in the third week of January!

This week, the "zouzhou self help brothers" became a shiny black horse. The production cost was only 25 million, but it broke out a $41 million premiere weekend box office in the cold schedule, and its reputation was excellent. If it had not met the "drunken folk", it would easily be crowned the champion.

"Robbing the nut shop" has become a surprise work. Although the production cost is as high as 42 million yuan, without effective publicity, it reaped 20 million dollars at the premiere weekend; Word of mouth can not be said to be excellent, but has won a lot of praise from the audience, the follow-up box office trend is optimistic.

"Hair trigger" has become a tragedy of cannon fodder. It seems that the sad premonition will never go wrong. The premiere weekend only achieved 15 million, and the public praise is also in a mess. In the face of 60 million production costs, it is now possible to announce the loss in advance.

In this week's weekend box office ranking, only ranked fifth.

The only thing to be thankful for is that there is Hercules at the bottom of the list. In the second week of its release, the latter saw a sharp drop of 61%, with a cumulative box office of only 14 million in two weeks, even worse than the box office data during the screening period of "drunken folk".

It has to be said that there is a reason why everyone tries to avoid the autumn and winter stalls.

The following week's performance in the North American box office market once again proved this point - another work Waterloo, a bloody fiasco, truly interpreted the meaning of "miserable".