Chapter 1611

Everyone is avoiding the autumn and winter stalls for a reason.

After "Hercules" and "hair trigger" were defeated in succession, another bloody collapse appeared in North America. The frequency of defeat for three consecutive weeks is really unbearable.

The "demon butcher" who invested 65 million US dollars earned only 8 million at the weekend of its premiere. It doesn't need to wait for a follow-up show to announce a loss of more than 50 million. Such a comprehensive collapse instantly awakens the memory of the "great God" two weeks ago.

The autumn and winter stalls are the tombs of commercial blockbusters, and the inspiration of the success of "gravity" will undoubtedly be the research topic of the whole industry; And the art films headed by "drunken folk songs" are booming, which is another topic waiting to be discussed.

Sony classic felt the strong appeal from the market, so it further increased the number of screening venues for "drunken folk songs" from 3100 to 3300. Such a risky move once again surprised professionals in the industry, as if they were watching Sony classic roller coaster.

But this is the classic of Sony, "go big or go home". They have always been like this in the operation of independent art films. Their open and close strategy has also made their performance in the award season fluctuate every year. It is precisely because of this that they have gradually fallen into a decline in the last two years.

The bystanders are suffering from heart attacks, and Sony classic itself is in a cold sweat.

This time, Sony classic gambled successfully again.

Even though the museum was added again, the market performance of "drunken folk songs" remained stable. Finally, with the box office data of $11000 per Museum, it won $36 million in three days over the weekend. It not only easily defeated many rivals, but also won the championship; It also successfully pushed the cumulative box office of the film over 100 million and temporarily settled at 140 million.

Amazing! Besides amazing, what exclamations can express the inner thoughts? Now, this work is making a firm impact on 200 million.

wait.

"What? Two hundred million? "

Even senior people in the industry have been shocked. If we say that the "gravity" has hit 700 million people in North America, we are shocked; If "drunken folk songs" hit 200 million people in North America, the degree of shock will directly increase by 100 times! A hundred times! So that people in the industry began to doubt life.

Although the general box office standard in North America has been raised to 200 million, many commercial films can't hit 200 million in North America. Now the "drunken folk" has reached such a high level, which is absolutely a breakthrough to shake the whole industry. Even the "classic car" has not been able to accomplish such a feat!

How incredible is the 200 million box office for art films? We can make a simple horizontal comparison, taking the best picture nominations of the Oscar department as an example.

Among the best picture nominees after the millennium, the North American box office exceeded 200 million, including the "Lord of the rings" series, "Avatar", "weakness", "flying house", "Toy Story 3", "Inception" and so on, a total of eight.

Among these eight works, the "weakness" in 2009 is the only independent art film.

In addition, the art works closest to this goal are "Lincoln" in 2012, with a box office of 184 million in North America; In addition, "Chicago" and "beautiful mind" at the beginning of the century were both 170 million, but they still failed to break through the 200 million shackles.

It is no exaggeration to say that "weakness" is the only work that has reached such a high level since the new century - 200 million in North America, but it is an independent art. Strictly speaking, "weakness" as a biographical film, and focus on North America's first sport rugby, which has laid the foundation for box office success.

What's more, even the high-profile award season works can't reach such a high level, not to mention those independent works of art marginalized in the award season?

Now, "drunken folk" has such qualifications!

Of course, strictly speaking, "drunken folk" is also a foul. The partners of Coen brothers and Langley are doomed to win at the starting line; However, it is inconceivable that such a work can hit the threshold of 200 million in North America and even be completed. It is not surprising that the whole industry is shocked and excited.

200 million?

It doesn't need too many languages, and it doesn't need more praise. The box office number is the best proof. Just this one possibility is enough to make the whole North American market take a new look at "drunken folk songs". What's more, we should treat Langley hall differently - from "gravity" to "drunken folk songs". Is there anything that Langley can't accomplish?

Obviously not.

After that, "drunken folk" easily achieved three consecutive box office titles in North America at the weekend, until "LEGO movies" emerged as a dark horse to end its momentum; Even so, the film's release cycle continued to be mighty until May, with 22 weeks of full release.

From the shocking during the screening period to the full-scale outbreak during the public release period, "drunken folk songs" has made a box office curve that all art films dream of. Finally, the box office in North America has moved over the threshold of 200 million by a long way. Sony classics has been re screened after the Oscars ceremony, just to hit 200 million, not just to record, More for the sake of looking more festive.

$200.7 million.

This is the total box office of "drunken folk songs" in North America. It has become the fourth work of lanli's career that has exceeded 200 million at the box office!

Unconsciously, the record was born like this! Compared with gravity, "drunken folk" is a more incredible case.

In addition to careful research, the excellent quality of the work itself, the star shining cast of CASS and other reasons, Sony's classic distribution strategy has reference research value, not only the dot matrix curve, but also the choice of the film festival after Cannes. These additional factors have laid the foundation for the subsequent creation of miracles.

It's hard to imagine that 200 million people in North America were born in this way. It's too unexpected and too fierce. On the contrary, there is a sense of emptiness and reality.

But that's not all.

Before the premiere of "drunken ballad" in Cannes, the mainstream media in Europe was in hot pursuit. Obviously, the market potential of this work in Europe is broader and deeper than that in North America. It may not be able to create a box office miracle like that in North America, but the steady growth of Art theater is still worth looking forward to.

What's more, the names of the Cohen brothers and Langley are unimpeded in Europe.

However, Sony classic has focused all its energy on the North American award season. They need to turn decay into magic to make a way out; As a result, the overseas distribution rights of "drunken folk songs" are all transferred to local distributors in various countries and regions in a packaged situation, and the subsequent release schedule is also uneven.

Nevertheless, "drunken folk songs" are still officially released in 29 countries and regions around the world, which is really rare for art films.

As expected, the most outstanding overseas box offices of "drunken Ballads" are in the UK, France and Germany, and the box offices of Australia and New Zealand have also made outstanding achievements; But relatively speaking, the box office in South America is a little bit acclimatized - folk songs are totally impractical there, even lanli. Similarly, the box office in Asia can only be said to be in line, lacking surprise.

The British box office is 16 million.

French box office is 13 million.

The box office in Germany is eight million.

These are the three overseas box office outlets of "drunken folk songs".

If compared with commercial films, there is no comparability, not to mention the miracle performance of "gravity". Even compared with "drunken folk", it is far less explosive than that of North America; However, if compared with art films, such data can be regarded as the top among the top, which can definitely be regarded as the annual phenomenal works.

The main reason is that the box office market of European art films has been relatively stable, and the audiences who like it are naturally willing to go into the cinema, while the audiences who do not dare to be interested will not follow suit rashly. This has formed a huge gap with the North American market, so the ticket room data of art films does not show a rocket like explosion curve.

In the end, the "drunken ballad" won $70 million at the box office overseas! Far more than expected!

The box office results also prove from the side that the art film itself has an objective box office market, but how to distribute and operate, and how to attract the audience, is a knowledge. The most simple and crude thing is to invite such a strong charismatic actor as lenley to take the lead - but there is only one lenley in the world; The more effective way is to start from the issuance strategy, more adapt to the market orientation, and more adapt to contemporary changes.

In addition, "drunken ballad" focuses on the ballads in Greenwich Village, which is a typical work with American cultural temperament, and also affects the overseas box office to a certain extent. Just look at the box office in South America and Asia. This is a short board that even a strong star lineup can not make up for. We can only wait for the follow-up to tap more potential in the video market.

But on the whole, the issue strategy of art film should be how, which is the whole industry needs to study.

As for "drunken folk"?

With the production cost of 11 million US dollars, and the distribution cost of less than 4 million US dollars, after sweeping 270 million US dollars in the world, I forget it!

Only a few people can notice that this is the most outstanding work of the Cohen brothers' career at the box office, even surpassing the Oscar nominated work "earth thunder". However, at the beginning, there was no company willing to invest in this work, and even it took a lot of effort to protect it under the name of Cohen brothers.

Now, which pre development manager can be sure that the next "drunken ballad" is not lying in his mailbox?