Chapter 1727

Like the Sundance Film Festival, Sisyphus film hopes to support the artistic creation of independent films and make the film industry develop more prosperous in the long run. But where should we start? It's not easy.

Theaters need profits to run, production companies need profits to last, distribution companies need profits to last, and even art creators can't live by drinking dew and blowing wind. Although everyone says that art is art, it needs independence to create a new world outside the business. But without market support, can it be called art without appreciation?

Because of this, every art form is looking for the balance between art and commerce, and film creation is no exception.

The reason why the European art film market has been able to prosper for a long time, especially in France and Germany, is that the whole education system is different. Philosophy, literature, poetry, music, painting and other art forms are the foundation of primary and secondary education. This is the natural soil of art, and art films have gained more support, In the cinema projection and video rental market can still achieve profits.

The American art film market is different.

The lack of historical heritage, cultural influence and artistic soul means that there is no constraint and free creation. Different Creative Inspirations have been bred in the whole North American continent. The later comer's posture has broken the pattern. Hollywood, which has put down its position, has opened its door to accept the colorful possibilities, and created the peak of commercial film, which has successfully dominated the world.

But at the same time, the lack of deep influence and rendering of artistic soil gradually leads to the idea of interest first and entertainment to death, which narrows the road of artistic creation; In the case of market supply and demand allocation, the living space of works of art has been gradually compressed, falling into a precarious situation.

How to break the whole pattern?

This is the whole social system based on the education system, such as culture, history and values. If you want to change the trend of the whole market, how easy is it?

Businessmen pursue profits. Since big screen doesn't work, can small screen and streaming media work?

According to the historical trend, the re emergence of small screen and the rapid dominance of streaming media are not smooth sailing. For one thing, traditional directors like Christopher Nolan, Alfonso Caron and James Cameron still respect the visual experience brought by large screen. Computers and TV can not carry the visual artistic effect of movies; Second, the traditional film production companies do not want the emerging media to break their monopoly. They have launched competition in many aspects and levels, trying to suppress the emerging streaming media, which has created many unpredictable obstacles.

Until 2018, the contradiction between the traditional film industry and the streaming media film industry has not been solved.

But if small screen and streaming media can bring profits, traditional film companies will not miss such a good opportunity. Disney and Warner Bros. have already taken the lead in such a road, establishing their own streaming media channels by means of acquisition and merger. Even Amazon and Wal mart are unwilling to make a contribution.

For large film companies, this is the inevitable turn of the market. Driven by the interests, they begin to set up their own streaming media platform; But for Langley - or Robert Redford, it's a change and innovation under the market predicament. Through the combination of cinema screening and streaming media viewing, the two distribution forms are grafted to release more space for the creation of artistic works. At the same time, the film production company itself can also operate well.

"You mean, Nafi?" After Langley explained his idea, Andre asked a little hesitantly.

Founded in 1998, Netflix is a very interesting company. It can be said that they are a company constantly looking for a way out and change in the predicament. Under the encirclement and suppression of many difficulties, Netflix keenly grasped the pulse of the times. Finally, twenty years later, Netflix has become a key enterprise to change the whole industrial pattern, even enough to compete with the six major Hollywood film companies.

What DreamWorks didn't do, Nafi did.

In the early days, Nafi started as a DVD rental company. Seeing the prosperity of the video rental market, they came up with a new way to cancel the store leasing and video deployment. Instead, they provided video rental services based on online ordering and mailing, and formulated new industry rules——

Change from "pay by time and film" to "subscribe by month"; At the same time, it also cancelled the "overtime fee" that has appeared since the library rented books. Users only need to pay a fixed membership fee every month to keep a movie video without time limit until the next time they need to rent another movie.

This is the beginning of Nafi.

But after that, the video rental market soon went into extinction. With the popularity of the network, Nafi soon realized that the network and streaming media are the future. In 2007, Nafi launched its own video on demand service and regained its foothold in the changing tide of the times.

In the next few years, Nafi has gone through many changes. It has launched its own TV box, launched its own streaming media on demand service, split video rental and streaming media on demand service, and won them a place in the Internet age step by step.

In September 2011, Starz, which provides content copyright to Netflix, announced the termination of the cooperation, which gives Netflix a heavy blow. Because the copyright of Starz includes the huge film libraries of Disney and Sony, Netflix has suffered a serious loss of users for the first time in five years.

At this time, Netflix finally realized that their fate was always controlled by the copyright owner. Once they lacked the content support of the film library, the service they now had was a mirage. Such a loophole in the business model made Netflix's share price plummet, falling from $40 to less than $10 within five months.

But Nafi didn't wait to die.

On February 1, 2013, the first season of "house of cards" was officially launched. This series, directed by David Finch and starring Kevin Spacey and Robin white, released all the contents of the whole season at one go. It has also become a time to change the times.

Whether it's production mode or broadcasting form, whether it's content quality or cast, "house of cards" has broken the current rules of the whole industry in 2013. More importantly, the show has won nine Emmy nominations, and finally won three heavyweight awards, setting off a frenzy all over the world.

After that, Nafi embarked on the road of original content, and benefited from the unique profit model of streaming media, the enterprise grew up rapidly; And also learn from the "house of cards" success, hope to be able to produce a work to win an Oscar, which has a series of subsequent moves. By 2018, in terms of content scale and budget level, Nafi has successfully surpassed the six major Hollywood film companies and become the top big man in Hollywood.

The wheel of the times is constantly advancing, some people are backward and eliminated, while others seize the opportunity to ascend to the peak.

Andre is also aware of the frenzy of "house of cards", so when Langley mentioned streaming media online, he immediately associated with Nafi.

Lanli nodded and agreed, "but Netflix has now entered a stage of rapid development. They don't need partners or even content providers. We should consider establishing our own streaming media channel, and then filling the streaming media platform with our own original content production. "

Rao is Andre has seen countless big scenes, he can't help but slightly open his mouth, eyes flowing out of a trace of consternation, "you are really a madman. Even Nafi is not so crazy! "

Blue Li slightly Leng Leng, this just realizes oneself some take for granted.

In 2014, Naifei has just started in terms of original content, and its investment scale is far less exaggerated than that of three years later; Even with the speed of Nafi, it will take five years to reach the level of the top six film companies. After all, those old film companies have been precipitated for a hundred years, and Disney, which has the richest copyright resources, is a giant.

Now lanli directly proposes to use original content to fill the whole streaming media resource library. No wonder Andre is so surprised.

But lanli didn't care, just shrugged, "I'm just talking. Now it's a blueprint. If the goals are put there in advance, it's better to put them higher, isn't it? "

Andre shook his head. "Do you know what your word means? This may be an investment business of 5 billion or even 10 billion, and it may take many years. " Speaking of this, Andre can't help talking. He's a noble young master, but he's not a rich man. Let alone 5.10 billion, even a billion business is shaking.

But Lan Li chuckled, "it's rare to see young master Andre's gaffe. This is a memorable moment."

"Sebastian!" Andre could not help gritting his teeth.

Lan Li is still calm, and he has never seen five billion and ten billion, but the point is that business economics is not his strong point. He is not good at dealing with 100 million or 10 billion, and those numbers are just a group of numbers. "That shows your value, isn't it? Remember? I'm in charge of content creation and you're in charge of business operations. I've finished the blueprint for you now, but the height of our company depends on your ability. "

It was very easy to shake the pot, and without thinking, it fell on Andre's head.

Andre responded directly with a white eye.

There seems to be something wrong with it. At first, it was just for shooting a "pop drummer", then for running a van diesel. How did it get to this stage?