Chapter 1728

Imagination is full of infinite possibilities. In the imagination stage, they can even use their imagination to cram the whole universe into a small room, as well as to create a company; However, in the actual implementation stage, things are full of many variables. After 20 years of bumpy grinding and breakthrough, Nafi has evolved into a top giant in the industry, which is not an easy thing.

Lan Li is the shopkeeper who is in charge of imagination and draws a big cake.

Andre can't, he needs to consider the practical feasibility, even if it is really feasible, there are a thousand different possibilities of failure in the process of implementation.

On the issue of establishing distribution channels, Andre's thinking direction has always focused on the traditional cinema line. Now it has been suddenly opened up, and the whole idea must be overturned. This is a huge project. He breathed a long breath, temporarily suppressed those confused thoughts, and put forward the simplest and most direct question.

"It's a long-term process to rely on your own ability to fill the content library. You know, it's impossible to be fat in one gulp. What should we do with the accumulation of subscribers in the early stage? It took Nafi 13 years to accumulate less than 20 million paid subscribers through video rental and TV box. " Andre pointed out the core of the problem in a few words.

Although the "house of cards" has achieved great success, Nafi's plan to fill the content library with original works is just at the beginning. For the time being, we forget the difficulty of looking for a 10 billion yuan investment. It must be noted that there are preconditions behind the success of "house of cards":

After 13 years of subscriber accumulation, it provided a solid platform, and then "house of cards" won attention through solid and excellent works, completing the leap from quantitative change to qualitative change. This is an era of "wine is also afraid of deep alleys". It is absolutely not so simple to stand out in the sea of network information.

"I don't have any ideas." Lanli was not flustered at all. Naturally, Andre choked on his throat and stared at lanli with a gloomy face. Then he ground his teeth secretly, "Sebastian! You almost made me swear. You know, it's very, very impolite

"I can only say that Sony Columbia has the second largest film library in the industry, but they have not managed their own streaming media platform well," lenley shrugged

Andre's face gave a slight pause, and then his eyes brightened.

As far as lanli knows, in 2017, streaming media services in North America are divided into Nafi, Amazon and Hulu.

Netflix is the only company with 50 million users in North America and 120 million users in the world. It has opened up a new situation with such excellent TV series as "house of cards", "juemingmidu" and "Strange Tales", and its market value has even begun to catch up with and surpass that of Disney. With its Marvel series and Star Wars series, Disney in 2017 has demonstrated its unparalleled dominance in the whole film market, But it still can't stop Nafi's catching up, which shows the trend of the times, which also prompted Disney to follow up a series of actions.

Amazon came from behind and jointly launched online streaming services based on its own shopping website's prime. Amazon's North American priority users reached 90 million. By 2017, nearly 30 million of them had started subscribing to Amazon's online streaming media, winning Emmy Awards for "transparent family" and "transparent family" "Manchester by the sea", which won an Oscar, is Amazon's work and has begun to make a TV version of the "Lord of the rings."

Hulu, an online on-demand platform founded in 2007, is jointly invested by NBC Universal, Disney and News Corporation. The three represent the huge film libraries of Universal Pictures, Disney and 20th Century Fox respectively, which makes Hulu's resource content library far ahead of its competitors. The original drama "maid's story" also swept the Emmy Awards, However, their subscribers are only 16 million, which is seriously inconsistent with their rich family background.

In short, Hulu's original drama mode still refers to HBO's classic routines, and focuses on darkness, adulthood and high quality, but ignores the rapid trend of younger audience in the Internet age; At the same time, the lack of overseas market expansion also makes Hulu's follow-up financial support lag behind Nafi and Amazon. In 2017, the three giants invested only one-third of Nafi's original works and half of Amazon's.

As for the six major Hollywood film companies, Disney acquired 20th century fox, which makes them own 60% equity of Hulu. Moreover, they are also preparing to establish online streaming media of sports content through ESPN to catch up with Nafi.

Warner Brothers later acquired 10% of the copyright of Hulu through the capital injection of Time Warner. In addition, Time Warner created its own streaming media platform "HBO now" (hbo-now) in 2014, where all HBO dramas can be watched. "Rights and Games" and "western world" are still their best dramas, They also reached a cooperation agreement with Apple's "Apple TV.".

Universal Pictures owns 30% of Hulu's shares and has its own streaming media platform, seeso, but it hasn't paid much attention to its operation and hasn't taken any further action for the time being.

Viacom group, Paramount's parent company, competed with Disney to acquire 20th century fox. Hulu's shares were one of the important reasons, and finally lost; But then Viacom defeated Disney and successfully acquired Sky TV in Europe. At the same time, they also owned CBS TV in the United States, and the streaming media platform also rose in an all-round way.

Finally, Sony Columbia Pictures.

Sony Columbia's streaming media service has never been able to open up the situation. In fact, they have their own free streaming media platform crackle, but their popularity and subscription numbers are not high. One reason is that the applicable regions and platforms are very limited, only limited to LG and Samsung products in specific regions; Second, the parent group itself has never spent too much effort in operation.

It was not until 2017 that Sony established its own new streaming media platform "entertainment now" through a series of acquisition actions, landing in North America. They provided a large number of animation works online in a new way, hoping to open up the market situation with the strength of Nafi and Amazon.

In short, among the six major Hollywood film companies, Disney and Warner Bros. are still the industry leaders with frequent actions; Paramount and universal continue to compete in different ways; In the 20th century, fox quit playing; In the end, Sony Columbia Pictures was left behind.

In any era, in any society, it is very easy for a company to fall behind or even collapse if we can not accurately grasp the context of the times. There are countless giants crushed by the tide of the times. The tide of the streaming media era has once again changed the structure and structure of the whole industry. It depends on whether those senior leaders have such vision.

In 2013, Warner Bros. replaced Barry Meyer with Kevin towon. In fact, it was just like Kevin towon's vision and ability in the field of television, because Time Warner, the parent company, has realized that the power of large screen is flowing towards small screen, and they need a leader who is more familiar with the field of television.

Obviously, Sony Group has not been able to make adjustments in time.

As Andre said, it is absolutely not so easy to build a streaming media platform. In some cases, even if we can find a huge capital chain support, it takes time to make works, launch works and accumulate subscribers, and time needs more financial support.

Even on paper, you know the difficulties.

But what if we can complete the copyright cooperation negotiations with film companies? Just like Netflix used to do in those years, it first used the content film library of other film companies to support it, and then took the route of its own original film to strive for more development time. This... Is almost the best development template for Sisyphus now.

Lanley has now put forward a key point: among the six major Hollywood film companies, Sony Columbia Pictures' film library resources are second only to Disney, but they have never paid attention to their streaming media platform. Even if they take back the copyright from Nafi, they still do not take it seriously, It is the leadership's failure to grasp the context of the times to sit on the treasure mountain without the intention of digging and using it.

Take a look at Disney, refuse to be limited to the success of Marvel series and Star Wars series, and actively start to remake all the classic cartoons in their hands into live action movies, so as to tap the potential of copyright, and at the same time catch up with Nafei on the streaming media platform; But Sony Columbia Pictures is still repeatedly thinking of its own "spider man universe".

Sisyphus pictures is discussing cooperation with Sony classic, and the conclusion has been basically reached; So, what if Sisyphus pictures and Sony Columbia Pictures cooperate further at this time? Or, does Sisyphus film directly acquire the "crackle" platform and create its own streaming media platform based on it?

It is obviously impractical to mix muddy water among Nafei, Amazon and Hulu; But it's not necessarily that difficult.

Andre's ideas began to spread.

Langley then added, "didn't you raise Sisyphus' first money before? How much? " He vaguely remembers that it should be US $300 million. The exact figure is not clear, but this is not the point.

Without waiting for Andre to reply, Langley continued, "we are now cooperating with Sony classic. The contract stipulates that the investment is less than 100 million US dollars. We can create at most three production groups at the same time. That's the limit; But beyond that, we can start preparing to shoot our own original series. I've heard Joel and Ethan mention before that they're thinking about making a series, and then David Finch and David Lynch are all interested in TV dramas. "

This is the advantage of lanli, the industry contacts!