Chapter 1939

The box office battle of the summer season is beginning to get interesting.

From Saturday to Sunday, the number of people entering the cinema is slowly rising, especially the golden schedule on Saturday night. All the mainstream cinemas in the hot spots are crowded, and the attendance rate is approaching 100%. Unexpectedly, the summer hot season has reached a new peak.

Royal entertainment, the largest chain of cinemas in North America, has released some statistics through Twitter, which positively shows the popularity of the North American film market

In the four main districts of downtown Los Angeles and the two main districts of New York, a total of 20 theaters were counted. The average attendance rate of the main schedule from 8:00 to 11:00 on Saturday evening reached a terrible 96%, easily creating the highest value since 2014——

Among them, there are 83 screening halls for "Star Trek" and 55 screening halls for "star trek in the wrong". The attendance of both films has ushered in a full-scale outbreak, which undoubtedly becomes a microcosm of the upsurge on Saturday. In other large cinemas besides Royal entertainment, the attendance is also terrible, just like detonating a powder magazine, All the movie watching craze will be set off in one day.

Is it possible?

Is that incredible?

But don't forget, it's summer. When commercial blockbusters such as "Captain America 2" and "Godzilla" are released, such scenes can be created in the prime time of the premiere weekend. Strictly speaking, this is not unusual. In other words, the North American market itself has such energy.

The real magic lies in the win-win situation. The two films have burst out amazing energy, which makes the gourd eaters who are looking forward to the bloody scene of "life and death" disappointed; At the same time, the number of theaters with full attendance is also beyond imagination. Even in remote areas far away from the city center, we can feel such a heat wave. The audience's enthusiasm is caught off guard, as if they are just waking up.

Just like the unexpected interaction between "divergent" and "mistakes in astrology", the interaction between "Star Trek" and "mistakes in astrology" is also formed. Then, all the eyes of the whole market are projected, and the audience's enthusiasm to go to the cinema reaches a new high again.

The box office on Saturday and Sunday also ushered in a small climax——

It's not the earth shaking climax, but the unexpected surprise.

First of all, according to the Convention, the box office figures of premiere weekend tend to be higher on Friday than on Saturday than on Sunday, especially for the works whose box office is more than 20 million on a single day on Friday; Second, it will take time for the feedback boom of social networks to transform into the actual box office figures. It is by no means easy to create a tsunami like counter attack in just 12 hours.

So, the little surprise appeared!

The exhibitor in charge of box office statistics will not release the single day box office information of Saturday and Sunday separately, but wait for the official release of the predicted Box Office figures on Monday; Then on Tuesday, the exact actual box office after the adjustment was released.

In just two days of turmoil, all eyes of the whole North American market are focused on the weekend box office statistics——

Will this be the Waterloo of Langley? Will this make two young actors brilliant“ The good reputation of "star crossing" failed to detonate the box office. Has Nolan's influence reached the ceiling? Apart from "brain burning", Star Trek has not been able to trigger a wave of movie watching. What are the similarities and deviations between the audience and the critics“ How does "mistakes in astrology" work wonders“ Can "mistakes in astrology" really overturn "interstellar crossing"?

Controversy! Controversy! Or controversy!

It seems that every media holds its own point of view, but it is certain that every media is waiting for the box office results to come out. No matter win or lose, it is bound to be a storm of discussion, which will really ignite the enthusiasm of summer archives.

From this point of view, although the box office of the first premiere weekend in 2014 still failed to reach 100 million yuan, the second climax of the summer season has finally appeared. After the "Captain America 2" cheered and won the audience, it is now in line with the expectation, showing a midsummer frenzy.

Dong Dong!

Dong Dong!

With all expectations, the box office of the first week of June is finally hot!

Champion - "Star Trek", box office $75 million at the weekend!

Runner up, "the mistake of fortune," grossed $55 million at the weekend.

Third runner up, sleeping curse, grossed 34 million dollars at the weekend.

Then, in 2014, the highest total box office was born! Unexpected, totally unexpected! Although the box office of the premiere of "Star Trek" failed to exceed 100 million at the weekend, "Star Trek" joined hands with "mistakes in Star Trek" and "sleeping curse", and the three works burst out with amazing energy. Finally, the total box office of a single week reached 210 million.

This achievement easily surpassed the box office of 187 million a week two weeks ago and became the first weekend in 2014 when the total box office of a single week broke the threshold of 200 million. It was crowned the champion of the week so far. Two weeks ago, the premiere of "X-Men: reversing the future", the second week of "Godzilla" and the third week of "neighbor fighting" created outstanding results; This week, three unexpected works join hands to create a new high!

The first is the sleeping curse.

This Disney black fairy tale, starring Angelina Jolie, has lowered expectations before its release due to all kinds of negative news. The investment of 180 million yuan is even more frightening for a fairy tale film. Many professionals in the industry are worried that this work may encounter the avalanche of "super warship" and "alien star battlefield" again, A grand failure.

After the release of the film, the fall of all aspects of the evaluation also confirmed such concern: the media comprehensive evaluation was 54%, the fresh index of rotten tomatoes was only 54%, and the popcorn index was as low as 70%... However, the accident happened: the box office of the premiere weekend was as high as 69 million, which easily swept all the haze and showed a strong competitiveness, Completely overturned all worries and guesses, and came out of the world.

reason?

The movie theater rating of "sleeping curse" is "a".

In the second week of its release, "the curse of sleep" suffered double attacks from "Star Trek" and "mistakes in star luck". The box office of "the curse of sleep" plummeted by 51% at the weekend, and the downward trend was still very obvious. However, the cumulative box office of "the curse of sleep" in the two weeks easily reached 128 million, which was really "far beyond expectations", and seemed to be a good scenery in the summer archives, This makes Disney full of confidence in the overseas box office market.

The second is the "mistakes in astrology".

This is definitely the biggest dark horse in the summer of 2014. When the box office performance of "super hacker", "super Spider Man 2", "Rio Adventure 2" and other works are lower than expected or even completely collapsed, this work with an investment of only 12 million US dollars has become the biggest surprise.

Without famous directors, star actors or even strong publicity, fox kept a low profile from beginning to end in the 20th century, but it brought unexpected surprises. The enthusiastic pursuit of young netizens on the social network made "mistakes in the stars" a phenomenal work in an instant, and the heat of discussion spread, It has even surpassed "Godzilla" and "the curse of deep sleep" and has faintly threatened the top position of "Star Trek" instant discussion heat.

After the box office on Friday, the "star's fault" dropped 30% on Saturday, and then continued to drop 35% on Sunday. Finally, the cumulative box office on the three days of the weekend reached 55 million US dollars, which easily entered the profit stage and once again staged a small and broad proud record.

In fact, the decline on Saturday and Sunday is somewhat obvious. Like the "sleeping curse", the relatively mediocrity of word-of-mouth has an impact on senior and professional audiences“ "Sleeping curse" is at least a visual effects blockbuster, with a wider audience base“ The lack of such a popcorn moment also makes the box office of the movie's premiere weekend unable to reach the height of "sleeping curse".

Even so, the "mistakes in astrology" still accomplished a miracle. What's more, Friday's one-day box office is about to shake the position of "star crossing", and it has become a mythical moment of the year. You know, the opponent they are facing is Nolan garland, absolutely a monster giant level opponent, even if it's just a little close, This is still an achievement that countless works can't achieve, which is enough to make the two young actors popular.

How incredible is the $55 million opening weekend box office?

To put it simply, this figure has exceeded the premiere data of 54 million for the "dissidents" -- the latter's investment is 85 million, which is not a production Cass of the same magnitude, but it has handed over the better data. The "mistakes in star luck" has been able to be included in the first-line lineup in this summer's file, which is so incredible!

Finally, "Star Trek"!

There are doubts! There are disputes! There is chaos! Thrilling! There are also some hot spots!

But in the final analysis, "Star Trek" still withstood the strong impact of competitors, overcame the chaotic state brought by the theme and plot itself, and avoided the doom of Waterloo at the premiere weekend. Especially, the box office trend curve on Saturday and Sunday was even more gratifying, which made people easily surpass "Inception", With better and more excellent performance, he won the North American weekend box office top in the first week of June!

What does that mean?

Langley's "invincible aura" continued again, not only the weekend champion, but also the miracle from word-of-mouth to box office. Especially in the face of many passive and even negative factors, "Langley hall" really showed his strong appeal, turned the situation around and completed the feat of coronation again!

Reporters sigh: it's the standard ending again!