Chapter 1940

With ups and downs and twists and turns, the weekend box office battle in the first week of June 2014 can definitely be regarded as a surprise. It broke out an unexpected expectation and really ignited the enthusiasm of watching movies in summer; In the end, "Star Trek" still succeeded in laughing to the end, crowning the champion with a popular attitude, continuing the "unbeaten record" of lanli all the time!

Friday, 26 million.

The one-day box office data of "Star Trek" failed to ignite the market. Objectively speaking, this is almost the same as the market performance of "Inception", which can still be regarded as within the expected range; However, the "mistakes in astrology" will almost pull the former down. The box office difference is only 120000 US dollars a day. Such a fierce data and such a weak gap immediately triggered a lot of hot discussions

Everyone is looking forward to the joint efforts of lanli and Nolan to sweep the market and really ignite the movie watching boom. Only when the dominant posture of sweeping the army is in line with the status of the two top brands in the industry, can they be forced into such a dilemma by a low-cost youth romantic love movie, breaking everyone's glasses. This... Shouldn't be! This is definitely not what interstellar crossing should be!

As a result, the box office performance, which was still within the expected range, immediately became unpleasant. "Shouldn't it be better?"

But then, on Saturdays and Sundays, the effect of social networks was highlighted.

On Saturday, 26 million, the decline is infinite, approaching zero. The box office figures on Saturday and Friday are basically the same, just a few thousand dollars, almost negligible.

On Sunday, according to the box office pre-sale figures and the proportion of sample surveys, the number of exhibitors is expected to drop by 11.5% to close at 23 million.

What do these two sets of data really mean? A small horizontal comparison of the two groups of data shows that "Captain America 2" fell by 6.1% on Saturday and 32.4% on Sunday“ Inception "fell flat on Saturday, down 11.8% on Sunday.

The former is the temporary box office champion of summer program in 2014, while the latter is Nolan's previous work which is close to "star crossing" in all aspects.

In other words, now that the box office of "Star Trek" is slightly higher than that of "Inception" on the first day of Friday, and faced with the attack of "sleeping curse" and "mistakes in star luck", Star Trek is still out of the magical trend of "Inception" with the popularity of the Internet, and even slightly better than that of "Inception". Finally, the box office of the premiere weekend delivered a perfect answer, This is undoubtedly the best news for Warner Brothers.

Previously, due to the unique curve of word-of-mouth distribution and the lack of enough popcorn moments for "Star Trek", professionals always have a little doubt about the future of box office feedback of the film. Although the word-of-mouth data of "Star Trek" are equal to or better than "Inception", the box office pull force is not necessarily able to get out of the magic curve of the latter, Even after the one-day box office on Friday, the doubts did not disappear.

Now, the box office of the premiere weekend has finally been officially released, and all doubts can finally be dispelled. The 75 million final premiere box office data easily surpass the "Inception" and the box office forecast figures of major professional media, although the 80 million data predicted by the "Chicago Sun" has not been touched, However, the existing figures can still be called "satisfactory", ending the premiere weekend.

In the end, "Star Trek" successfully beat the "mistakes in star luck" and "sleeping curse" and won the North American weekend box office title in the first week of June.

Objectively speaking, the box office of the 75 million premiere can only be expected, but it is far from a surprise - it is higher than the 69 million Premiere of "the curse of sleep", but "star crossing" is not "the curse of sleep". It is directed by Christopher Nolan, led by Langley hall, and joined by cast Annie Hathaway, Jessica chastan, Matt Damon, etc, People's expectation of it is far from a "sleeping curse".

The box office data of the premiere weekend, not to mention "gravity", even compared with the "tomorrow's edge" two years ago, the gap is still very obvious. Previously, people in the industry were looking forward to lanli's face slapping, hoping that "Star Trek" could become the first work with a box office exceeding 100 million yuan at the weekend in 2014; But after all, it has not been able to achieve, and the 75 million achievement can only be said to be in line.

Can this be regarded as deliberately creating difficulties?

Not necessarily. It should be said that people have a higher expectation of lanli. As James Rocher, the only one who gave a bad comment in this review, said that lanli is no longer an ordinary actor. The film industry and entertainment industry on the east coast are eagerly expecting lanli to become the last "superstar" in the 21st century——

Maybe, for the two young actors of "the wrong in the stars", it's a achievement worthy of celebration, but for lanli, it's just a routine operation and standard ending. Especially at the end of last year, after experiencing the box office explosion of "gravity" and "drunken folk songs", people naturally hope that Lan Li can create more records.

In short, "Star Trek" seems to be holding a good "Wang Bang" card on the gambling table, but it failed to win 120 million, but won a mere 100000, which is obviously a waste. Naturally, no one will be satisfied, and no one should be satisfied.

But calm down and think about it, things seem to be a different face.

It is precisely because "Star Trek" has met the severe challenge of "Star Trek's mistake" at the box office on Friday, which also makes people realize a serious problem: the box office appeal of this work is indeed relatively weak.

First, there are too few popcorn moments, even less than "Inception"; Second, it is difficult to create more surprises during the premiere due to the hasty promotion and insufficient publicity; Third, it is seriously homogenized with "gravity". It is not allowed by the market to reproduce the second miracle in just half a year. The reason why the release time of Marvel movies needs to be carefully arranged is to worry about the negative impact of aesthetic fatigue on the box office.

We can see the adverse reaction of the market to "interstellar crossing" from the side of the outbreak of "mistakes in astrology".

However, it was under all the unfavorable circumstances that lanli once again ignited the box office market on Saturday with its own appeal, and then walked out of the wonderful box office curve continuously on Sunday, so close to such a difficult hard battle, which really proved lanli's strong appeal.

It's not Nolan, it's not the other Cass lineup, it's Langley!

"I sincerely hope you will come to the cinema to see the film." At the moment of 2014, when entertainment life has been diversified and enriched to a new height, and when superstar aura has gradually disappeared, it is only lanli who can still move the general public to say this sentence.

Now, all aspects of "Star Trek" can form a reference intertextuality with "Inception". According to the box office curve of the latter, the final North American box office is 4.7 times that of the premiere weekend. Then, the box office forecast of "Star Trek" can match 350 million. Once it is really realized, it will become the third North American box office breakthrough of 300 million.

Of course, this is just a prediction. It is still unknown whether "Star Trek" can perfectly copy the follow-up box office curve of "Inception", higher or lower, and there is a long journey ahead. Nevertheless, interstellar crossing is a steady first step.

Although there was no surprise, it was at least in line with expectations.

In this way, the North American box office battle in the first week of June came to a tumultuous end.

"Star Trek", "Star Trek's mistake" and "sleeping curse" ranked in the top three box office charts of North America at the weekend.

The well-known work "X-Men: reversing the future" still failed to attract the audience. The box office decline in the third week of its release has expanded to 53%. This week, it ranked fourth with 15 million at the weekend box office. For a work with an investment of 200 million US dollars, the cumulative box office at present is 189 million, which is disappointing, Next, we can only look forward to the performance of overseas box office, and look forward to the excellent word-of-mouth in other countries and regions.

"One million ways to die in the west", "Godzilla", "neighborhood war", "single parent resort", "down and out Chef" and "million gold arm" ranked fifth to tenth respectively.

Among them, "one million ways to die in the west" only accumulated 30 million in two weeks, and the box office of the next weekend has dropped to 7 million, down more than 56%, which is basically sure to be a fiasco. The comedy created by the "Teddy Bear" production team still fails to break the curse of doom of western movies.

"Godzilla", which Warner Bros. has placed high hopes on this summer, unfortunately failed to achieve the expected results. Its mediocre reputation has led to a decline in the subsequent box office. At present, the cumulative box office of 185 million has been released for four weeks, and the overseas box office has also failed to meet expectations. Compared with the investment cost of 160 million and the publicity and distribution cost of more than 40 million, It's far from enough. Although it's not as miserable as the "full collapse", the result of loss has been basically determined.

The only uncertainty is whether the loss can be controlled below 100 million, or even reduced to less than 50 million, which is a very important measure of whether Warner Bros. is shooting a sequel.

In contrast, the performances of the three low-cost comedy films "neighborhood war", "single parent resort" and "depressed Chef" are more praiseworthy, especially the "neighborhood war" led by Zac Efron and Seth Logan. The production cost of 18 million yuan has returned 137 million yuan in just five weeks, It's another big discovery of this year's summer archives.

Of course, the rotten gangs of "neighbor wars" are well-known, and the "mistakes in the stars" come out of the cracks in the rocks, which is still different.

In addition to the top 10, "Spider Man 2" ranked 11th this week, which is undoubtedly one of the most disappointing works of this summer.