One of the most interesting facts about social networks is that people can present what they want to show through the body of virtual accounts, which also makes the establishment and overthrow of virtual images easier. Thanks to the cover of information ocean, people can often create images in their dreams.
Taking the discussion upsurge of "interstellar crossing" as an example, it is a very typical case.
Before Kip Thorne's professional theoretical explanation was officially released, there were countless netizens who claimed to be "authoritative experts" on major social network platforms and portal forums. They listed countless documents to prove their arguments, and criticized Nolan and "Star Trek" completely, Some people even think that this is a "plastic trash from Hollywood", strongly indicating that the existence of the work itself is an insult to science.
Make complaints about, abuse, despise, Tucao, joking.
It seems that everyone can't wait to prove their specialty and profundity. The popular science consciousness of "everyone is drunk and I wake up alone" makes them put on the posture of "brick family". With the help of the network platform, they make a lot of comments, and then use a series of theoretical knowledge to emphasize their sense of existence.
Behind the virtual nickname accounts, there is often a face whose real life is not satisfactory. The more empty it is, the more serious it is.
Then Warner Brothers responded.
Objectively speaking, as a famous professional scholar in the industry, Kip Thorne's popular science explanation is completely a teaching mode, which is too abstruse and academic. It is very unfriendly for the general public to make a statement in the way of discussing the views of the paper, because they often can't understand it.
However, it is the alienation and strangeness caused by this "incomprehensibility" that successfully releases the professional authority effect.
So, another group of "professional netizens" who don't know how to pretend to understand it come forward again to popularize science for ordinary audiences, expound Kip Thorne's theory in an easy way, and then further analyze the movie "Star Trek", and finally come to the conclusion that "this is absolutely a wonderful work".
So, what about the former group of "brick masters"?
Perhaps, they still fight back stubbornly, clinging to the loopholes of film art creation and beautification, and persistently attack stubbornly and stubbornly; Maybe they close their mouths and disappear completely, cover their ears and pretend that what happened before never happened; Perhaps, they become popular science popularization people later, pretending that they know everything, pushing forward their previous statements, and then changing their statements to prove their "authority" again.
Even, these netizens are more active and active than before. They can't wait to prove that they are still right again, and then establish their reputation and reputation among netizens to attract more and more attention. Their "existence" is their praise, forwarding, comments and concerns.
To some extent, netizens and news media are the same, in the speculation and operation, chasing the hot spots and gimmicks, and then achieve their goals. This is also a common feature of the Internet age - otherwise, how to say it is the age of entertainment to death?
No matter whether these "brick" netizens are haters or simply want to rub the heat, but it is certain that the heat incident has been hyped up.
In just a few days, the discussion topic of "interstellar crossing" actually went up two steps, from the black hole and wormhole to the possibility of space-time travel, to the discussion of human loneliness at the end of the film, and finally to the emotional resonance and philosophical thinking brought by the film. With the strong enthusiasm of netizens, every detail in and out of the film has become the focus.
At this time, the heat of "interstellar crossing" really broke out.
Indeed, the movie lacks popcorn moments; It is true that the film is too sensational; It's true that the rhythm and duration of the film are a little dull... All these have become the factors restricting the box office blowout of the film's premiere weekend, but the regular Box Office figures make the audience forget one thing:
The overall reputation of "Star Trek" has surpassed that of "Inception"!
To be sure, there are many factors that affect the box office of a work. The "X-Men: reversing the future" which has a big reputation has not been able to show more box office potential. Even the box office data of "Captain America 2" is slightly insufficient compared with the excellent word-of-mouth; But no one can deny that word-of-mouth is still the most important reference factor for the box office stamina of a work, and the adverse box office curve of "Titanic" and "Avatar" is definitely not because of "publicity in place".
Media review, 79 points.
Fresh index of rotten tomato: 83%.
Mass media rating, 8:1.
Popcorn index, 88%.
Cinema score, B +.
Any set of data can be ranked in the first group in this year's summer archives, even the slightly troubling cinema score is no exception, and the media comprehensive evaluation and mass media evaluation are the top of all works in this year's summer archives, absolutely the most outstanding works since 2014.
With the popularization of theoretical knowledge and the publicity of behind the scenes gags, more and more ordinary audiences begin to be interested in movies, and the follow-up effects of excellent word-of-mouth also continue to ferment.
This is a more realistic and romantic work than "Inception", which is more adventurous and hard core than "gravity".
Just these two gimmicks are enough to ignite enthusiasm and curiosity among the general public. In particular, the shortcomings of "too sensational" in the eyes of the media have aroused more and more widespread repercussions among the ordinary audience. Compared with the philosophical thinking of hard science fiction, the audience wants to see more emotional fetters that resonate with themselves, Although there is no popcorn moment in Star Trek, the emotional appeal is enough to make up for this shortcoming.
What's more, just as watching "Inception" seems to be a "powerful tool" for young people, now refusing to watch "Star Trek" is becoming an outsider behind the trend of the times - most ordinary people don't want to be an outsider, which has become a reason for them to enter the cinema.
Whether they like it or not, and whether they agree with it or not, those "ignorant" porcelain bumpers, bar players and haters collided with each other with their sharpness and sharpness, and focused all their attention. After that, Warner brothers gave a positive counterattack in the most authoritative and professional way, but produced unexpected publicity effects, Truly let the "star crossing" presented in front of all the audience.
This is an important start!
What's more amazing is that IMDB's senior young audience scored as high as 8.8 at the beginning, making "Star Trek" easily ranked in the top 10 of the website's classic 250 best works list, proving once again the super popularity of Nolan and Langley.
If we say that the score of 8.8 at the beginning of the game is more popular with fans' filters, no matter Nolan or lanli, their excellent reputation among senior fans has been verified; With the advance of time, the IMDB score did not fall but rose. Unexpectedly, it climbed to 8.9, and the ranking continued to rise. For the time being, because of the disadvantage of the number of scoring people, it lagged behind "vulgar novels" and ranked ninth in the list.
It is no exaggeration to use miracle to describe it.
IMDB's scoring system is a relatively authoritative complex comprehensive ranking algorithm, which has been recognized by many people: it sets the score level according to the resume of each scoring user.
For example, the longer the registration period and the longer the year, the more credible it will be; For example, the number of viewing, the more the number of viewing, the greater the proportion of scores. In a similar way to identify whether the user is a "water army", and then different levels of user scores will occupy different proportions, and finally get the score.
In fact, in 2017, Indian users once swarmed into a considerable number of water forces - they relied on a large number of long-term and solid registered users to score and brush up all the scores of Indian films, and more than 30 Indian Bollywood works rushed into the list of 250 best works.
Then, IMDB made corresponding measures, listed a separate list of the top 250 Indian films, not only included all Indian films, but also changed the scoring algorithm for Indian films. According to the scoring standard of the total list, at least 70 Indian films could be ranked in the top 250, but after IMDB changed the algorithm, the number of Indian films in the top 250 was increased, More stringent requirements on the number of ratings and the quality of users eventually reduced the number of Indian films to about five.
In other words, the reason why the IMDB score is authoritative is that the special algorithm ensures the objectivity to the greatest extent - although it is still relatively objective, it has also been recognized by countless netizens.
In this case, a few classic films can really last for a long time, and their scores rise instead of falling. For example, "fight club", in the second decade of the 21st century, their scores rise slowly, and their rankings also rise slowly, from more than 20 to the top 10, which also proves the true classics of films.
But most of the time, the newly released films are still facing a trend of "high score at the beginning and slow decline". With the increasing number of scoring people, the overall score shows a curve of gradual decline. It is more and more difficult for the works in the new century to occupy a seat in the list for a long time.
Now, in less than two weeks, the IMDB score of "interstellar crossing" has risen slowly, which is absolutely inconceivable
First of all, the number of people who score must rise rapidly, which also means that the popularity of movies is rising, and the number of people who watch movies is also rising; Secondly, there must be a large number of positive comments on the score, especially in the range of nine and ten, and then the proportion of low scores begins to decline, so that the score can show an upward trend.
This is a very difficult thing, but... "Star Trek" did it! Miracles are happening!
What does "IMDB 8.9" mean? If you miss the classic, you will regret it. At the beginning, under the promotion of such reputation, inception walked out of the amazing counter attack curve. Does this mean that interstellar crossing can also copy such a curve?