Chapter 1946

In the second week of June, the summer season in North America is still very busy. This week, two heavyweight sequels, "dragon and tiger youth team 2" and "dragon training expert 2" are coming. The two previous works have achieved good results in both word-of-mouth and box office when they were released. The sequel is expected by all.

The last "dragon and tiger youth team" was released in 2012. At the beginning, it invested 42 million US dollars in exchange for 138 million US dollars in North America and 200 million US dollars in the world. Sony Columbia Pictures saw the prospect of the series again, and then officially decided to shoot the sequel.

The last "dragon Trainer" was in 2014, which turned the smooth trend of DreamWorks in recent years. After "Kung Fu Panda", it once again won a lot of applause. In that year, the Oscar was defeated by "Toy Story 3", which also made countless people in the industry say that it was a pain in the neck; The box office performance was slightly lower than expected, and the production cost was as high as 165 million. However, the revenue figures of 200 million in North America and 490 million in the world were not amazing, but paramount and DreamWorks decided to make the sequel.

The two sequels return to the market two years and four years apart, which directly shows the obvious gap between the production cycle of animated films and live action films. Among them, "dragon Trainer 2" has experienced the turmoil of DreamWorks, leaving paramount to switch to 20th century fox, which also adds more uncertainties to the publicity and distribution work.

After the official schedule was finalized, the major mainstream media have come to the attention, which is undoubtedly one of the most competitive and closest weekends of this year.

On the one hand, the market performance of "shiniao fart" comedy has gradually stabilized in recent years. Before 2012, it premiered in the off-season of March, but it still achieved an excellent premiere weekend data of 36 million. The sequel came to the summer season with popcorn, and the box office prospects were optimistic, which provided a driving force for the outbreak of movie watching frenzy.

On the other hand, there are animated films that have always occupied a place in the summer season. In the year when Pixar is out of competition, the competitiveness of DreamWorks has undoubtedly risen sharply. However, under the cover of excellent word-of-mouth, the opening weekend box office of the previous work is only 43 million, which has not been fully detonated. This also adds more suspense to the box office of the sequel.

It's hard to predict!

Universal Studios on Tuesday, the 2 master of dragon training, took the lead in the Orlando premiere. In twentieth Century, Fawkes and Universal Studios reached a cooperation agreement. They held a premiere party at Universal Studios. Disney's experience was used to transform the premiere of the animated cartoon into a carnival feast and a national carnival.

On Wednesday, the "dragon and tiger youth team 2" appeared at the Regency village theater in Los Angeles. Sony Columbia Pictures creatively set up a series of interactions in various scenic spots in the city, forming an interaction similar to the Olympic torch relay, fully mobilizing the crowds in the midsummer.

Although both of the two works have avoided the Chinese Theater in Los Angeles, the careful planning and arrangement of the premiere show the dedication of the publicity and Distribution Department.

From the perspective of theme style and market positioning, there is no overlap between "dragon and tiger youth team 2" and "dragon training expert 2", and there is no need to worry about the duel between the two film companies, which is also the reason why the two film companies did not adjust their schedules; But it is inevitable to face the problem of audience diversion——

"If you only want to see one movie on Saturday night, which one should you choose?"“ There are only two hours on Sunday afternoon. Which one should I choose? "

For such a choice, the audience must make a decision.

What's more, in addition to the positive competition between the two premieres, they will also face the next week's oppression of "Star Trek". Now they need to add a "Star Trek's fault" and the "sleeping curse", which is fading but still can't be ignored. This also means that the competition is even more intense than expected.

After all, market capacity is limited.

Soon, Sony Columbia Pictures and 20th Century Fox began to shake their heads - not because of the lack of confidence in their own works or the dissatisfaction of the first media reviews, but because the "Langley effect" was too strong, and the momentum of "Star Trek" gradually burst out and took away all the attention.

According to official data from Google and twitter, "dragon and tiger youth team 2" and "dragon Trainer 2" are both among the top 10 hot topics in the global trend list.

"Dragon Tiger youth team 2" is slightly ahead, mainly due to the unique advantages of live action movies -- the gags of Channing Tatum and Jonah hill on the social network, coupled with the roaring of the rotten boys, the interactive effect has created numerous topics, and the participation rate of netizens has also been significantly improved.

Follow the prescribed order of the master and the tidies of the dragon, etc., "Dragon Master 2" attracts family audiences step by step. But Orlando's Universal Studios successfully produced many topics. Especially the actors of the entire square were dressed up as dragons in the animated cartoon, and they also set off the focus.

But... "Dragon and tiger youth team 2" and "dragon Trainer 2" are still less popular than "Star Trek", and the number gap has more than doubled. The leading edge of "Star Trek" is too fierce, and even makes people unable to resist.

At the same time, the discussion of "mistakes in the stars" has soared to the top 10 of the global trend list, temporarily lagging behind the two works premiered this week.

Everything makes the box office battle in the second week of June into a white hot stage, even the insiders of the six major film companies exclaim repeatedly: arena!

This is the real bayonet red close contest! No one can easily predict the box office results, even the outcome between each other are difficult to accurately predict.

At the end of the premiere, word-of-mouth took the lead.

"Dragon Tiger youth team 2" scored 71 points in the media comprehensive evaluation, 84% in the rotten tomato fresh index, 7.3 in the mass media, 77% in the popcorn index, and "a -" in the cinema.

"Dragon Trainer 2" scored 76 points in the media, 92% in the rotten tomato fresh index, 7.9 in the mass media, 89% in the popcorn index, and "a" in the cinema.

A brief summary?

Word of mouth!

From the perspective of commercial film, "dragon and tiger youth team 2" and "dragon training expert 2" both ushered in a frenzy of praise! Push the overall quality of summer archives in 2014 to a new height!

In particular, the overall reputation of "dragon Trainer 2" has surpassed that of "Captain America 2" and "X-Men: reversing the future", which is totally different from the current summer season champion "Star Trek". Bo Zhong has won and lost each other. Among them, the media comprehensive evaluation and mass media are slightly inferior, but the rotten tomato fresh index, popcorn index and cinema score are slightly better, This also means that the box office market has shown a stronger pulling force, and many media directly believe that it will become a strong contender for the best animation Oscar this year - especially when Pixar is definitely absent this year.

Full blast!

It's a golden age! It's absolutely a golden age!

All film critics and industry insiders have stood up and applauded. Can they expect a more exciting summer program——

I've seen a lot of big battles in popcorn visual effect blockbusters, but the four works of word-of-mouth have a head-on battle in the summer festival. It's the first time for a big girl to get into the sedan chair. It doesn't look like the style of summer festival at all, but it's more like the routine of the award season. The only difference is that this time, we don't watch the college judges vote for the little golden man, And to see the general public voting with their wallets, in the hot summer, who can win the favor of the market?

But what's more interesting is that none of the four word-of-mouth works are traditional popcorn works, which makes the market trend even more unpredictable.

Exciting!

This is so exciting! People in the industry can't restrain their desire to scream! According to the media review, 79 points of "star crossing", 76 points of "dragon training expert 2", 71 points of "Dragon Tiger youth team 2", 69 points of "mistakes in star luck" can definitely be called the peak duel of "Huashan sword" in the summer archives.

Who would have expected that?

All the media can't help but start to rub their hands. At this moment, the real frenzy of summer archives in 2014 has just begun. The excitement and excitement of the industry is even more crazy than that of the audience.

No matter what the occasion, there will always be a joke in the chat: "this week's box office competition is really hot". Even if you don't have any point of view, you can't avoid paying attention to it.

From midnight on Friday to one-day box office on Friday, from the popularity of cinema on Saturday to the number of pre-sale box office on Sunday, all of them have become the first-hand report materials. The simplest and most direct topic is "which movie do you choose?" the concerted efforts of the four works easily ignited the market enthusiasm——

Before the end of the golden time on Saturday, the relationship between the exhibitors was announced in advance. The highest box office figure in 2014, which was just created last week, was refreshed again this week. Before the box office battle on Sunday, it was easy to break the record. Such a strong performance made all the major film companies happy

This is a win-win situation!

When all the audience actively rush into the cinema, it also means that all the films have the opportunity, except for the four focus works, other films are no exception - just like Huashan's discussion of swords, the gourd eaters can also join in the fun, whether they have the strength or not.

What's more, the box office market potential of "Captain America 2", "X-Men: reversing the future", "neighbor wars" and other well-known works has not been fully tapped, has it?

Such a hot market reaction reminds people of the summer files two years ago: the combination of "hunger game", "Avengers alliance", "tomorrow's edge" and "Batman: the rise of the Dark Knight", which triggered the whole summer's frenzy. The classic moments emerged one after another, making the audience exclaim.

Now, again.

Then... The box office data came out.