Chapter 1965

Remember?

Just three weeks ago, the premiere of "Star Trek" attracted a lot of attention——

Industry insiders generally believe that "Leonardo DiCaprio was the last Hollywood superstar in the Titanic era". After that, Johnny Depp and Robert Downey Jr. have performed well at the box office. However, the market influence and cultural penetration have gradually declined, accompanied by the success of "Spider Man", The film market in North America is moving towards the direction of "adaptation copyright", and the personal strength of actors and directors is gradually weakening.

So, "can Langley hall become the last Hollywood superstar in the 21st century?" this has also become the focus of the whole industry. Such questions are not answered by actors, professionals, or even the six major Hollywood film companies and Wall Street capital, but by the market, history, time and the public. All the answers are hidden in the corner of society.

Just three weeks later, interstellar crossing is still gathering the attention of the whole of North America, because the answers to the relevant questions have finally been given slowly.

From the hot topic of the live show of Sundance Film Festival at the beginning of this year to the "Jimmy tonight show" becoming the hot focus of social network, Langley is consolidating its social influence and cultural penetration step by step, and the social phenomenon of the latter can become a microcosm of peeping history

Many accent discussions started from Cockney's accent are not only about the simple accent, or even the actors' professional proficiency, but also about "language and culture".

Lanli mentioned a detail in the talk show: in fact, everyone's speech content and expression are traceable, personality characteristics, growth environment, class status, education level and so on, all of which are permeated in the words and deeds, and then become an integral part of shaping a complete personality and image.

It is generally believed that this is just the "pickiness" of the aristocracy and the elite, which is a perspective to show off their wealth and class; But now I realize that even in Manhattan and Brooklyn, even in San Francisco and Auckland, those subtle differences can be clearly felt. These details permeate all aspects of life, and at the same time, they also build the foundation of conceptual differences and racial discrimination.

The only difference is that the elite have enough wisdom and time to see the essence through the phenomenon, while the general public lose this power of observation in their busy daily life. But in fact, studying life and experiencing life are the basic rights that everyone should have.

As for the choice of good or evil, discrimination or acceptance after seeing the essence through the phenomenon, that is another topic.

Accent is just one of the topics of discussion. Verbs such as "spin" have become the latest hot words on the Internet. For example, "kid in charge of the house" and Jewish Hanukkah have triggered numerous funny jokes. These details can clearly feel the great influence of lenley on popular culture.

The most direct thing is, "dress like blue," which has become the latest hot topic on twitter, photo wall and Facebook.

"Fashion" magazine is such a comment on lanli fashion, "concise atmosphere; smooth and clean; Comfortable and decent. But it's glamorous. "

In the second half of the concluding remarks, they also mentioned such an interesting phenomenon:

"Lanli Hall's clothing combination rarely shows his insistence on brand or fashion. Burberry's windbreaker may be matched with UNIQLO's T-shirt, Saville Street's hand-made shirt may be matched with Vance's skateboarding shoes, whether it's a northern European niche designer, a fast-selling fashion chain brand, or a top luxury brand, He is always able to combine his own characteristics to complete the collocation and combination, giving these clothes their own vitality. The charm from the inside out makes' fashion 'a part of him. "

In the past few years, every time lanli appeared in major public occasions, award ceremonies, premieres or film festivals, his clothes were always praised in the fashion field; The main reason is that lanli's actor image is so strong that other aspects have been covered up, and the agents and PR people have not focused on promoting the discussion of social network——

Those so-called Street photographers, including actors and singers, have to spend a lot of time and energy on managing their social network image, promote relevant discussions in a planned and rhythmic way, and then slowly consolidate their image.

This time, the fashion collocation of the premiere of "Star Trek" triggered a discussion, and then the dressing of "Jimmy tonight show" attracted countless attention. Warner Bros. publicity team set the topic on fire smoothly, and the pictures about the daily life of lenley gradually increased on the social network, which was promoted by the professional fashion magazine headed by "fashion", Then influence and penetration spread unstoppably.

There is even an account on the photo wall, which specially uploads the photos of lanli on different occasions, and then analyzes the brands and sources of each part, including watches, brooches, scarves and other accessories. Even socks are not spared, showing the fashion of lanli in all aspects.

In a short period of one month, this account, nicknamed "what's lanli hall wearing today", has gained 8 million followers, creating a series of official historical records of the photo wall - the fastest number of fans has exceeded 1 million, 3 million and 5 million, and its momentum continues to soar, becoming a beautiful landscape on the social network, This has also opened up a new field, and later on, other fans have opened up accounts for their idols, or focused on introducing the costumes of artists, which has also become a trend.

But none of the accounts are as popular as the pioneers. When the fans of other accounts have soared to more than one million, the number of fans of "what's blue hall wearing today" has exceeded 30 million.

This is the gap!

The influence of the name "Langley hall" on the whole culture and art is changing history. Even the most critical and demanding professionals have to admit that "the last Hollywood superstar has been born". Today's Langley is more powerful than Leonardo's peak. Thanks to the existence of social networks, Langley's influence has been magnified ten times and one hundred times, and then created a terrible wave of the times.

Compared with the box office, social influence and cultural penetration are more powerful. Just look at "Star Wars". Although the box office figures are not comparable to "Titanic" and "Avatar", in terms of the status of North American film history, "Star Wars" has a higher status than even the marvel series.

Of course, one of the direct manifestations of market influence is the box office figures, which is best proved by the box office boom of "Star Wars 7: the awakening of the force".

Now, the same is true of Langley. The influence of "Star Trek" is rising. Many audiences don't like science fiction movies or are not interested in movies, but they always feel that they can't lag behind the times and that they can't be the only outsider who hasn't seen the movie. So they go to the cinema one after another, Even if I hate this work, I still open my wallet for the film.

It is in this case that the box office of the third weekend of "Star Trek" created another miracle - so people always say that "the times make heroes". The film appeared in the right way at the right time, and history was born unconsciously.

If "Star Trek" is still scheduled to be released on Thanksgiving in November, it's very likely that it won't be the same as it is now. The competition of "Star Trek's fault" is on the one hand, the situation of "Jimmy tonight show" is on the other hand, and the changes in the whole industry after the Oscar can't be ignored.

One accident after another, this inadvertently created a new height of "interstellar crossing".

In the third week of June 2014, "Star Trek" successfully controlled the decline of 30% in the third week of its release, which brought a surprise again with a nearly perfect decline. At the end of the week, it took 42 million at the box office, triggering a scream in the whole North American market!

Premiere weekend box office, 57th in film history; The next weekend's box office was the 11th in film history; Third week weekend box office, fifth in film history.

The box office counter attack curve of "Star Trek" is too fierce and magical. Even the "gravity" which appeared at the end of last year was slightly inferior. Countless professionals could not help but marvel and marvel. There are too many box office curves like "Avengers alliance" which broke out at the weekend of its premiere and continued to follow in the summer, But "Avatar" such counter attack curve actually has never appeared in the summer vacation file, now finally was the insight.

The magic box office curves of "Avatar" and "Titanic" were all created in the winter season. They were released at the end of December, and then continued all the way to the next summer, changing the highest box office record of the North American market step by step; But this has never been the case in the summer.

The core reason is very simple: publicity is in place.

Because everyone knows that summer vacation is the hottest time of the year, and it is also the most suitable time to enter the cinema. All major film companies start their layout and operation early. When the film is released, the audience will enter the cinema with great enthusiasm, and then continue the box office trend curve according to the feedback of word-of-mouth, It is very rare that a good work of word-of-mouth does not receive attention in the early stage and completes a counter attack in the later stage.

Now, "Star Trek" is hitting a higher box office limit bit by bit. According to the box office decline in the third week, 300 million in North America is certain, and 400 million in North America is basically clear!