Chapter 1966

"Star Trek" is writing its own box office miracle.

Four years ago, "Inception" caused numerous discussions in the North American market, became a phenomenal work, and even occupied a place in the year-end award season. It won eight nominations including best original script and best photography, and finally won four golden man trophies in the technology department, It continues the outstanding performance of commercial films represented by "Avatar" in the award season of the previous year.

It's a pity that this work, which is too brain burning, has not gone any further in the market. The box office in North America has stopped before the threshold of 300 million. The data of 292 million is so close and so far away from 300 million. Many senior fans have expressed a sigh for the result.

When "Star Trek" officially landed in the North American market, all major media thought it was the most close work to "Inception" in all aspects. Naturally, "300 million in North America" became the box office target of "Star Trek", especially after the box office of the premiere weekend, Related comments are all around "300 million" -- whether "Star Trek" can surpass the total North American box office of "Inception" has become a focus.

Now, the answer is out.

In just three weeks, "interstellar crossing" has been intruding into the 300 million threshold of North America with an astonishing decline. After the breakthrough, 400 million is now within range, and the discussion goals of major media have been updated with the times. "Is 500 million in North America possible?"?

This may sound like a fantasy, but in terms of the decline curve, we can refer to "tomorrow's edge" and "gravity" -- the North American box office of the two works both exceeded 500 million. The challenge of "Star Trek" to this height is absolutely not a delusion. In fact, it is completely possible to achieve it.

What's more, in June, the latter was an adaptation of a Broadway musical of the same name. Clint Eastwood, one of the most influential directors in North America, took charge of the guide tube, which attracted much attention in the early stage of preparation. Although the 84 year old cowboy is entering the end of his artistic career, he still directed two works this year, Still one of the most active directors in Hollywood.

Warner Bros. also produced and released this work, the scale of publicity and battle naturally can not be compared with "Star Trek", but on the whole, it is still more powerful than "think like a man 2". There are more than 900 theaters in 2900 theaters than the latter, which is also considered as a strong competitor for the box office champion this week.

On the whole, the third week of June also continued the competitive atmosphere of the previous week, but the scale and pattern have shrunk by No. 1, but still can attract enough attention.

The final competition pattern also proves that.

The reputation of "think like a man 2" has obviously declined, but relying on the unique attributes of comedy movies, it has successfully occupied a place in the summer season. The 29 million data of the premiere weekend is slightly smaller than that of the previous work, but compared with the 24 million ultra-low cost control, it is still easy to make a profit.

The box office of "dragon and tiger youth team 2" is obviously inferior to the previous one. The box office of the next week dropped 52%, and only 27 million yuan was gained in the three days of the weekend. However, the cumulative box office of the two weeks of release still exceeded 100 million yuan. However, the production cost reaches 50 million, which also means that if the film wants to make a profit, it still depends on the subsequent decline curve.

"Dragon Trainer 2" is still not popular. The box office of the next week dropped 50% and handed over 24 million US dollars. No matter for animated films or excellent word-of-mouth, such data are not satisfactory. The cumulative box office of the two weeks after its release reached 94 million. The follow-up data still need to be more pinned on the overseas market.

"Jersey Boys" premiere pre cooling, in the media generally not optimistic about the downturn in word-of-mouth, only 13 million, a single Museum box office only 4500 dollars, far from Warner Bros. expected value, this is definitely not the scene expected before the film release, but also not this year's summer file in the first box office Waterloo works.

"Think like a man 2", 29 million“ Dragon Tiger junior team 2 ", 27 million“ Dragon Trainer 2 ", 24 million.

Such a weak gap also vividly explains the meaning of this week's box office. The overall weight is indeed one circle smaller than that of the previous week, but the competition is no less intense.

Last week, four well-known works appeared together, which set off a wave of film viewing in the summer of 2014 in North America market. When this week's upsurge has dropped slightly, the three works still make full use of the afterheat and continue to seize the market share, so that the midsummer heat wave in June continues to march towards July.

However, the combined impact of many works still failed to shake the dominant position of "Star Trek". The biggest beneficiary of the movie watching frenzy is still this work with good reputation. Relying on the topic effect created by "Jimmy tonight show", it once again successfully attracted young audiences to the cinema.

With 42 million weekend box office data, "Star Trek" easily broke through the tight encirclement, won the championship again with absolute advantage, and finished the third consecutive championship of the summer season in North America!

This is the fourth consecutive championship in the North American market since the beginning of 2014, following the "zouzhou brothers", "LEGO movies" and "Captain America 2". What's more, the first two works accomplished such feats in winter and spring, where the competition was relatively less fierce; And the competitors of "Captain America 2" are also relatively weak, because everyone knows that this work is one of the most popular works in this summer's archives. In the end, only "Rio Adventure 2" and "super hacker" launched a relatively positive attack in the second week and the third week respectively. The fierce competition can't be compared with the second week and the third week of June.

From the side, you can clearly feel that "star crossing" has created such a strong box office figure!

From the box office data of the same period, the cumulative box office of "Captain America 2" is 200 million US dollars in three weeks and 256 million US dollars in twelve weeks; "Star Trek" broke through 350 million within three weeks of its release, making it the top box office winner in North America in 2014.

However, the summer season is just over half now. Let alone the box office bombing at the end of the year, we can look forward to the debut of "Galaxy guard", "rising scarlet ball", "Ninja Turtle" and other commercial blockbusters. In the fourth week of June, one of paramount's annual shows, "Transformers 4: vanishing and rebirth" is about to premiere, This is undoubtedly the strongest player in the summer season, and one of the strong candidates for the annual box office championship.

Since the debut of the first "Transformers" in 2007, the series has become an excellent representative of popcorn bombarded by summer visual effects. After the end of the 2011 series trilogy, although the main creative team has always stressed that there will be no sequel works, Hollywood insiders know that paramount, who lacks a strong series of works, will never give up, The only question is whether Michael Bay will return.

In the end, Michael Bay returned, but the main team was completely shuffled. The protagonist of the series trilogy, Shia Labov, is not destined to return to the classic role, but mark Walker takes over the position of the protagonist. From this small detail, we can see that Paramount's plans and goals have changed——

At the beginning, we used the new cast of unknown origin to reduce the cost, only hoping that the series of films would be successful; Now it's time to use the well-known first-line actors, with the production cost of 210 million yuan to create the highest series. Paramount hopes that the new series can go further on the original basis and use mark Walker's influence to detonate the box office. Even the supporting cast has been upgraded. After all, mark walker is not Tom Cruise or Langley hall, In terms of box office appeal, people still feel a little uneasy.

"Transformers 4" can even be said to be the largest and most sensational work released in June!

With a total of 4233 theaters, transformers 4 has surpassed "Captain America 2" and "Godzilla" in one fell swoop. It has become the first summer movie to break through 4000 theaters in this year's summer season. It has declared its ambition for the box office market!

In the fourth week of June, "Transformers 4" has become the absolute focus of the whole market. Even "Star Trek" has to stand aside. The premiere of the film in Los Angeles once again set a new record, pushing the market heat wave driven by "Star Trek" to a new peak.

Facts have also proved that Paramount's confidence is not without reason. The first work with a box office of more than 100 million at the North American premiere weekend in 2014 finally came late. With a marginal achievement of $103 million, "Transformers 4" has officially become the 29th film in film history to achieve such a feat!