Chapter 2141

This year's Halloween schedule failed to produce the expected energy, and the box office performance of many works can only be said to be mediocre, let alone phenomenal works. However, one week after the end of Halloween, "super Marine Corps" broke out a super box office, so the major news media naturally had associations

Is the downfall of Halloween energy saving? Then all the young people went into the cinema just to watch "super Marines"?

It's ridiculous to say that the target audience who likes the horror movies and the target audience who are targeted by the animated movies are two groups. Few horror movie lovers will give up the party and choose an animated movie. It's just a fantasy.

But... Readers like such stories, and journalists like such gossip, because it's dramatic and topical.

To put it simply, it's actually the "God making movement". Who doesn't like those legendary stories that are supernatural and mysterious? Especially when you become a part of it, it's even more interesting - although it's strange to create gods through an animated film.

No matter what, with the topic, focus and achievements, the box office prospects of "super Marines" are bright. Then, the battle of Thanksgiving begins, and the real test comes.

In the second week of November, "a Dai and a Gua 2" was officially released.

Although many people are worried about the possibility of the sequel, the feelings of youth and nostalgia for classics have excited countless middle-aged fans. The memories of those who were in the cinema, rented videos and watched online have all become the topic of discussion, Kim Carey and Jeff Daniels are even more interesting partners.

There is no doubt that this is the heavyweight work of Thanksgiving season, including "super Marines" and "Star Trek" and other works. They do not want to confront this low-cost comedy head on. The power of emotion can not be underestimated. It may be difficult to create a decadent box office; However, when the production cost is only 40 million yuan, it's no problem to make a small profit by relying on feelings, just like the consistent style of Universal Pictures.

It's the same with the actual situation. It's slightly lower than expected, but it's still within the range of deviation. Even the extremely bad word-of-mouth data is no exception.

Media comprehensive evaluation, 36 points; Fresh index of rotten tomato, 30%; Mass media rating, 4.3; Popcorn index, 35 percent.

Worry has become a reality!

Nevertheless, "a Dai and a Gua 2" still broke out a weekend box office data of 36 million US dollars. Compared with the bad word-of-mouth, such a result is really unexpected, and can even be called a surprise. It also proves once again that feelings are the universal motivation for watching movies.

Compared with the work itself, the driving forces brought by the memories of youth, the past events of youth and the surging emotions are all based on imagination. Just like the sentence "I owe Kim Carrey a movie ticket", many audiences are willing to take the initiative to walk into the cinema and present a movie ticket for their memories.

However, the $36 million opening box office data is still lower than expected. The industry forecast should fluctuate between 45 million and 50 million, while the actual figure has declined by about 25%. The negative impact of word-of-mouth is clearly visible, and it has not exploded after all.

For Universal Pictures, such a performance is barely acceptable. Whether the production cost of 40 million US dollars can be recovered smoothly and create profits depends on the follow-up box office curve; What's more, there will be shows in overseas markets, which may be profitable. Although full of uncertainty, at least the box office of the premiere weekend has not collapsed directly, which also means that the battle will continue.

But for the box office market, "a Dai and a Gua 2" lacks enough pressure ability to create more waves in the box office competition, which also means that there is no suspense in the weekend box office rankings, and the overall performance may be lower than expected.

In other words, "a Dai and a Gua 2" did not effectively impact the "super Marines", and the expected fierce collision and anxious duel did not appear.

"Super Marines" easily handed over 38% of the third week's decline and won $50 million in the weekend box office. Without too much impact and challenge, they successfully beat the high-profile work "a Dai and a Gua 2" and successfully took the North American box office champion in the second week of November and won two consecutive titles.

It is worth mentioning that the data of "ice and snow" fell by 53% in the same period, which is absolutely an abnormal data in animated films.

Generally speaking, a decline of less than 50% is normal, while a decline of less than 40% is excellent.

In terms of the reputation of "ice and snow Wonderland", the decline in the third week was slightly more than expected. According to the normal route of development, the final North American box office is about 200 million US dollars, "dragon Trainer", "monster power company" and so on; But then something unexpected happened. The hit of "let go" completely set off the social network. Like a virus, the topic became more and more popular, and the box office decline narrowed gradually. Finally, it hit back 400 million North American data and created a rare topic frenzy in the whole world.

It's not so easy to copy the miracle development curve of "ice and snow", because "let it go" is a phenomenal phenomenon; Now the "super Marines" are copying that magic curve - at least trying to copy it.

It's not enough just to rely on Dabai's cute, just like the toothless boy in the "dragon training master", who can create topics but not phenomena.

But relying on the collision between Dabai and lanli, that's another matter. The former's cute feeling and the latter's popularity frictioned an incredible chemical reaction, and spread on the social network in the form of four comic strips. Finally, it formed an effect similar to sitcom.

Disney did not expect the popularity of "let it go", nor did it expect the spread of "four comic strips".

As a result, "super Marines" also ushered in a full-scale outbreak, 38% of the third weekend box office decline is absolutely adverse data——

Because the box office of the next weekend was 82 million, ranking among the top ten in November; The box office data of the premiere weekend was higher than that of the "super Marines". The next week, all the nine works fell by more than 45%. The only exception was "Harry Potter and the Sorcerer's stone" in 2001, which was only 36%. Now "super Marines" have joined the ranks and left their own names in the long history.

At the same time, the weekday box office is also particularly gratifying. The cumulative box office of "super Marines" in three weeks of release soared to 188 million dollars!

With such data, it is only one step away from 200 million. Now it is certain that the total box office of the film in North America will definitely enter 300 million clubs, but whether it can challenge 400 million clubs still needs to wait for the holiday bonus of Christmas. In addition, there will be the release of "hunger play 3: Mockingbird (Part 1)" and "hobbit 3", Market space is bound to suffer severe compression, variables still exist, the follow-up box office curve will determine the outcome of the film.

If we can have a North American 400 million animation works for two consecutive years, then Disney's animation department will really rise!

In the second week of November, in the North American weekend box office charts, "super marine" won the championship again, and "a Dai and a Gua 2" came in second place, but the overall data of other works can not compete.

The low-cost music and love movie "beyond the light" unexpectedly made a way out, occupying the third place at the weekend box office with 6.2 million US dollars; Relying on word-of-mouth to achieve a comprehensive outbreak of "lost lovers", still stay in the fourth place on the list.

From the rise of Sundance at the beginning of the year to the harvest of numerous word-of-mouth at the end of the year, "Saint Vincent" can be regarded as a model of low-cost independent film, surpassing the annual focus work "fury", which was released a week later than himself, and occupying the fifth place. The cumulative box office has also reached 33 million, and now it has become an important seed player in the award season.

The World War II movie "fury", directed by David aye and starred by Brad Pitt, Logan Lehmann and Shia Labov, is fierce but mediocre. It can't be said that it hits the streets. However, the cumulative box office in five weeks is 75 million, which is not satisfactory compared with the production cost of 70 million. It ranks sixth this week.

Similar to the previous week's situation, "super marine" is still the only one. After all, "a Dai" and "a Gua 2" have not been able to shake the position of the former. The whole market traffic is still concentrated on this animated film. However, this situation is not brewing for "super marine", but actually for "hunger Game 3" to clear the market, This annual look forward to coming soon.

If we say that among the new generation of actors, Lan Li is the only one in the world; Among the new generation of actresses, Jennifer Lawrence is a well deserved leader. She first seized the box office market with the help of the "hunger game" and "X-Men" series, and then won the Oscar winner with the help of the "happiness line behind the dark cloud". Her overall momentum is no weaker than that of lanli, and even slightly surpasses lanli in terms of popularity

Because of her use of social network and her signing up for Dior's exclusive endorsement, her commercial value has been further pushed to the peak. Compared with Lan Li, who is dedicated to her performance, she is undoubtedly more popular and fashionable. Even the commercial box office data has taken some advantages.

Now, Jennifer is leading the hunger game finale.