Chapter 2142

In generation Y, the actor, led by Langley hall, completed egot before the age of 25, setting an insurmountable benchmark; The actress, led by Jennifer Lawrence, has become the second youngest Oscar winner in film history under the age of 23. The two works that really changed her career curve were released in 2012——

"Happiness line behind dark clouds" and "hunger game".

In 2012, during the Thanksgiving holiday, "hunger game" officially appeared. Originally considered as another "Twilight city", it unexpectedly opened up a new era of film adaptation of teenagers' novels. With the combination of word-of-mouth and box office, it has become the starting point of the rise of Lion Gate film industry. The box office data of 408 million in North America and 694 million in the world have astonished the whole market.

In 2013, during the Thanksgiving season, "hunger Game 2" hit again, setting countless historical records with a sweeping gesture. The final box office results were $424 million in North America and $865 million in the world. Due to the adverse performance of "gravity", it was a pity that it ranked second in the annual box office in North America, which also strengthened the confidence of Lion Gate film to continue to expand.

For two years in a row, her two works have reached the threshold of 400 million in North America, and her strong momentum is no less than that of Langley. In 2012, her "tomorrow's edge" is 500 million in North America, and in 2013, her "gravity" is 600 million in North America. Langley really sets a height that other actors can't see, and she is the only actor who can keep up with the pace.

Now in 2014, "Star Trek" is worth 400 million in North America, which gives blue Lee the first chance. For four years in a row, he has at least one North American box office of 300 million, and for three years in a row, he has at least one North American 400 million. This is the first time in the history of film. The performance of climbing the peak makes other actors really unable to keep up with the pace, All the attention fell on Jennifer.

The box office duel between "hunger Game 3" and "super Marines" is a small accident. In fact, strictly speaking, it can't be regarded as the contest between lanli and Jennifer, because "super Marines" is an animated film, which is totally another matter. Whether win or lose, the result has nothing to do with lanli; On the contrary, "X-Men: reversing the future" and "Star Trek" in the summer season are fighting in the air, which is more like a contest between these two top actors.

As for the real contest, it doesn't need to take place in the actual box office duel of "Langley vs. Jennifer". It just needs to focus on the North American box office of "hunger Game 3" - can Jennifer reach 400 million in North America for the third consecutive year? Can Jennifer keep up with Langley's history? Or is it that lanli will take its powerful influence to a new peak and turn it into a stand-alone game?

This is the focus.

The excellent box office and reputation of the first two works in the series have prompted Lion Gate film to make a decision to divide the series finale into two parts. Although Lion Gate film clearly knows that the content of the third novel in the original novel is not enough to support the two works, it will need a lot of water at this time - just like the finale of "Twilight", but under the huge interest trend, They made the choice without hesitation.

So "hunger Game 3: Mockingbird" is divided into two parts.

For the third year in a row, the "hunger game" series has occupied the Thanksgiving schedule. It is selected to be fully released in the week of Thanksgiving, making full use of the holiday time to attract money; At the same time, it also creates a habit for the audience to link Thanksgiving with the "hunger game" directly, and then form a fixed viewing mode - Thanksgiving is the time to watch the "hunger game", laying the foundation for the box office explosion.

So, does the audience buy it?

At least from the perspective of film critics, the answer is No. Like Twilight 4 and Harry Potter 7, it's a terrible idea to split the finale into two parts.

The first two series scored 68 and 76 respectively, while "hunger Game 3 (Part 1)" dropped to 64, creating the worst score in the series; The fresh index of rotten tomatoes is the same. The data of the first two movies are 84% and 89% respectively, while the data of "hunger Game 3 (Part I)" is only 68%, showing a precipitous decline. The commercial box office prospects have suffered a severe blow.

The anger and criticism of professional media and mass media are also directly reflected in the box office figures of the premiere

The data of $121 million over the three days of the premiere weekend was 20.4% lower than that of the first part of the series and 23.4% lower than that of the second part of the series.

Although "hunger Game 3 (Part 1)" still has the premiere data of 100 million, it has obviously exposed the declining trend. In addition, the word-of-mouth of the mass media and professional media has declined significantly. The follow-up trend curve of the box office is worrying, and the possibility of hitting 400 million in North America immediately becomes slim.

Nevertheless, this is still a gratifying achievement for Lion Gate pictures. Even with the premiere data, they have been able to ensure the momentum of sustained profitability, which also means that the practice of dividing the final part into two parts may cause loss of reputation and audience, but on the whole, they can still achieve profitability, This is definitely more profitable than just launching a closing chapter.

However, it is too short-sighted to win profits in the short term, but it is bound to hurt the enthusiasm of fans. From a long-term perspective, this is not a wise approach.

After the "hunger game" series, except that "Avengers alliance" still divides the grand finale into two parts, other works are avoiding this practice - in fact, "Avengers alliance 3" has indeed encountered setbacks in both box office and word-of-mouth, and there has been a lot of criticism.

Back to "hunger Game 3 (Part 1)", because the box office of the premiere has shrunk, and the popularity of the whole market has broken out, but it has not been able to reach the peak. This is good news for other competitors, such as "super Marines":

41% weekend box office drop in the fourth week!

Objectively speaking, 41% of the data is still slightly more than 40%. We can clearly feel the strong pressure from competitors, and the decline is significantly expanded. Compared with 29% in the same period when "ice and snow" was released, it is a high level, which is not so positive for the "super Marines" who are committed to the impact of 400 million in North America.

However, such a drop in the number of "hunger Game 3 (Part I)" 100 million level box office in front of the premiere, immediately became impressive, effectively controlled within 45%, once again showed a strong box office endurance, and still maintained the possibility of hitting 400 million in North America.

With the excellent decline data, "super Marines" closed 29.5 million in the fourth weekend of its release, with a cumulative box office of 231 million, still far ahead of the cumulative box office data of "ice and snow" in the same period“ Hunger Game 3 (Part one) "didn't bring enough impact, which also means that as long as the box office bonus during Christmas is good enough, North America's 400 million yuan is still within the range.

In the third week of November, "hunger Game 3 (Part 1)" won the championship, "super marine" won the second place, and "a Dai and a Gua 2" won the third place.

Among them, "a Dai and a Gua 2" box office plummeted 61% the next week. Under the double attack of competitors and their own reputation, they were defeated.

However, none of this is the point - the point is that the far-reaching impact of the negative word-of-mouth of "hunger Game 3 (Part 1)" has brought about a huge change in the North American box office charts next week.

In the fourth week of November, "penguin of Madagascar" and "bad boss 2" two sequels were released, but both of them suffered the treatment of verbal criticism. The terrible word-of-mouth encountered the cold reception of the whole film market, and failed to shake the market, which also made all the focus fall on the old films.

The box office of "hunger Game 3 (Part 1)" fell 53% the next week, which was better than the first song of the series and basically equal to the second one. It successfully gained a firm foothold, and the follow-up box office curve was waiting for the Christmas bonus.

Under the dual effects of excellent word-of-mouth and the spread of four frame cartoon virus, the "super Marines" finally delivered an adverse drop of 6.5% due to the fact that their competitors were not able to break out enough strength. They made a huge profit of US $27.6 million, showing amazing market driving force before the Christmas Festival, It has regained the same period advantage of "ice and snow" in terms of "percentage of decline", and 400 million people in North America are waving.

This week's final North American weekend box office ranking is amazing, "hunger Game 3 (Part 1)" won the championship, "super Marines" won the second place, "penguin of Madagascar" won the third place, "bad boss 2" ranked the first place - two newly released sequels failed to shake the position of "super Marines".

So far, from the end of November to December, hunger Game 3 (Part one) is still dominant in the whole Thanksgiving season. The cumulative box office in two weeks has reached 225 million, and the performance in the same period has been lower than expected, but on the whole, the follow-up box office trend is still worth looking forward to.

The biggest surprise is "super Marines" -- although Disney works are worth looking forward to, the real performance is still above expectation, which is very rare. The cumulative box office in five weeks has reached 271 million US dollars, and the overall performance is far beyond expectation!

This year's Thanksgiving box office champion is temporarily won by the "super Marines", rather than the expected "hunger Game 3" (Part 1). This change is a bit unexpected; But to say the least, in the absence of Pixar, Disney still shouldered the responsibility of animation film, which really announced the strong return of Disney's animation department, which seems to be no accident.

What's more, the "super marine" also has the blessing of lanli. Now, we can say boldly that the existence of lanli is crucial!