Chapter 2143

"Hunger Game 3 (Part one)" grossed $225 million in two weeks, and "super marine" grossed $271 million in five weeks.

Objectively speaking, the subsequent box office trend is still full of countless possibilities, and the title of Thanksgiving box office champion may still change. But now, the "super marine" is undoubtedly the champion. This situation deviates slightly from expectations, but it is still the result of popular expectation.

The box office data of "super Marines" in the same period is far ahead of "ice and snow Wonderland", with a leading edge of as much as 80 million US dollars. Unless "hobbit 3" breaks out against the sky box office and completely disrupts the whole market order, North America's 400 million yuan still retains great hope, and lenley is absolutely meritorious.

Although it is still impossible to say how much additional effect lanli has on animated films as a dubbing actor; But to be sure, the name of "Langley hall" has a strong appeal, and it is the first time that every audience considers the cinema works. Simply speaking, from the box office results, Jennifer has still harvested 300 million works in North America for three consecutive years, which is absolutely the top among the top actors in Hollywood Marvel series; But in terms of box office appeal, like Marvel actors, they are all trapped in their roles and have not been able to bring too many surprises to the North American market. At this point, Jennifer has been thrown away by Langley, which is one of the drawbacks of commercial films.

In sharp contrast, "hunger Game 3 (Part 1)" starred by lanli and Jennifer is limited by word-of-mouth and fails to continue to be strong; The "super Marine Corps" that lanli participated in the dubbing caused the spread of the virus, and the whole market gave a warm response, and the box office performance far exceeded expectations.

After December, the box office decline of "super Marines" was still effectively controlled within 40%, which paved the way for the holiday bonus of Christmas. With 45% of the box office increase, the box office data of the film returned to 10 million at the Christmas weekend and won 10.95 million, Completed the anti super of "hunger Game 3 (Part 1)"; And in the following new year's weekend, delivered a 5% ultra-low decline, continued the absolute strength during the holiday season——

"Hobbit 3" didn't make enough waves, or even disappoint. It only won 55 million at the premiere weekend, and failed to meet Warner Brothers' expectations in terms of word-of-mouth and box office.

What's more depressing is that the overall trend of this series of works shows a downward trend in a step-by-step manner, which fails to copy the success of the original "Lord of the rings"; But if you think about it carefully, the original novel of "Hobbit" is relatively weak, and its content is not heavy enough to support the story of another trilogy. Now it is not easy to come to the end, but it has not been able to ignite the audience's enthusiasm. It is not surprising that the final result is lower than expected.

Throughout the Christmas weekend, because "hobbit 3" did not make enough waves, it also made the expected situation of detonating the holiday did not appear.

The word-of-mouth of commercial works such as "hunger Game 3 (Part I)", "wonderful night of Museum 3", "evil boss 2", "a Dai and a Gua 2" has collapsed, and no work can attract enough attention; And the only animated film "penguin of Madagascar" is not warm from word-of-mouth performance to topic heat, so the box office performance is poor. Finally, all eyes are focused on "magic black forest".

However, "magic black forest", also produced by Disney, takes the route of black fairy tale, which is more suitable for adults to watch, and has not been able to make enough influence during the Christmas holiday - it chose to be shown on Christmas weekend, but the box office at the weekend is only 30 million, so the performance can only be said to be average.

This also means that there are no works more suitable for holidays than "super Marine Corps" in the whole market, which virtually creates more market growth space for films. At that time, the cumulative box office of the film had successfully reached 363 million US dollars, which undoubtedly became the annual box office champion of animated films in 2014.

However, it is still a long way from North America to 400 million; Moreover, it's not easy. At the weekend of the new year's Day holiday, the box office data of "super Marines" is only 10.4 million - this is the data with holiday bonus, and then there will be a big drop. It's very, very difficult to maintain the momentum of high-speed growth, unless it's like "ice and snow Wonderland" to walk out of the adverse box office curve.

Last year's "ice and snow Wonderland", in the national singing of "let it go", and in the hot atmosphere of the award season, after new year's day, the momentum is still fierce, with continuous decline curves of 5%, 9% and 2%, and even the increase curve of ticket room occasionally or around. It is unimaginable that the box office of US $100 million will be won after the new year, It miraculously broke through the 400 million threshold and created a miracle that could not be copied.

Generally speaking, after the full-scale commercial films enter the ninth week, compared with the 15 week to 23 week screening cycle, they have entered the second half stage, and the growth pace of box office has slowed down significantly. After that, the cumulative box office data may be about 10 million to 20 million, or even less——

Even the Avengers League is no exception. After the ninth week, the cumulative box office is only 20 million; The cumulative box office of "Avatar" is as high as 60 million after the ninth week, which is very, very rare. In the long history, there is only one work that is unique: "Titanic". This work does not show mountains and waters in the early stage, and has a continuous momentum. It has been shown for 41 weeks, After the ninth week, the cumulative box office reached 230 million. But this is the only exception.

"Ice and snow" in the ninth week, relying on the spread of the virus, swept 100 million box office, the follow-up trend curve even exceeded "Avatar", but it is obviously difficult to copy.

For the "super Marine Corps", this seems to be an impossible task.

After all, the follow-up influence of the virus spread of "four comic strips" has not been fully laid out.

Last year's "let it go" has almost become a "national karaoke", spreading in all countries and regions of the world without distinction. As a means of communication of popular art, music is even more influential than the film itself, with a higher degree of singing and recognition, which is enough to spread in every corner——

The soundtrack of "ice and snow Wonderland" broke the record of "Lion King" soundtrack with 11 weeks' discontinuous billboard champion, broke the record of "Lion King" soundtrack with 24 weeks' continuous billboard top 10, topped the 2014 annual sales championship with more than 3 million sales in the United States, and topped the 2014 annual sales championship with more than 5 million global sales The sales volume of network sound source exceeded 6 million, and it reached the top of the global total sales volume in 2014.

There is no doubt that this is the absolute advantage of "ice and snow Wonderland".

Comparatively speaking, the way of transmission, the way of transmission, the strength of transmission and so on of SiGe comics are all subject to many restrictions, not to mention the breadth and depth of transmission. The audience influence is obviously unable to compete with music, which also makes the virus transmission of "lanli and Dabai" series Comics encounter severe challenges.