Chapter 396

After returning to school in the evening and kissing Feng Xiaoyou goodbye, Lucy went back to her apartment to find her friends to rent together. She told them excitedly that she saw a very cool Oriental film tonight, and the ending was beyond her expectation.

"Oriental kung fu films? Better than crouching tiger, hidden dragon?"

"I read an article saying that Oriental Kung Fu is not so mysterious. Those films are deceptive. In fact, Oriental people don't fly around on the roof or in the air."

Lucy was disappointed by her friend's response, as if she had deceived them. She tried to explain: "it's not a kung fu film, it's a thriller and suspense film in the style of Agatha Christie. I promise you, it's hard to guess the end of the film before the last minute."

In order to prove what she said is true, she opened her computer, logged in to her twitter account and searched for articles about fatal ID.

She remembered that she seemed to have read an article on twitter, which introduced "deadly ID". Otherwise, I won't feel familiar when I see the publicity poster in the cinema tonight, let alone say the professional term "Agatha Christie" just now.

It took her half an hour to find it.

That was an article published by a famous American film critic on Twitter: "different Chinese films".

"Kung Fu film is a unique mature type of film in China. From the last century to now, the first Chinese films and Chinese actors to be accepted and known by us are kung fu films and Kung Fu film stars. From a certain point of view, kung fu films have become the unique label of Chinese films.

Until yesterday, a Chinese film called "identity" completely subverted my cognition. This film did not have dazzling fighting scenes or mysterious Kung Fu effects, but a thriller and suspense full of "Agatha Christie" style

... what surprised me most was that this excellent film was only shown in a limited number of Chinatown cinemas. If it wasn't strongly recommended by my friends, I went to Chinatown in Los Angeles and might have missed the film... "

This is an article on twitter three days ago. It has not attracted much attention since it was published. It is very different from the popularity of other articles of the film critic. At that time, Lucy accidentally saw it and read it in a hurry. She didn't go in her heart until tonight.

However, up to now, there are still very few clicks and forwarding of this article, but there are more replies, more than 100.

"I asked my Huaxia colleague yesterday, and he said he had never heard of the film. Fortunately, I went to the cinema in Huaxia city tonight to see the film, or I would miss it. It's hard to imagine that my Huaxia colleague has never heard of such a good Huaxia film."

"I have to admit that apart from the stereotyped faces of Chinese actors, the film plot itself is great."

"I agree with upstairs, but I think the acting skills of some Chinese actors in the film need to be improved."

"I think it's better than kung fu movies."

"Easterners copied the plot structure and shooting techniques of Hollywood films and released them in our country. Think about the cheap Chinese goods everywhere on the streets, shouldn't we be vigilant against the oriental country? We support the Chinese threat theory put forward by Senator XXX!"

"Damn it, the cinema in our community didn't show it. I have to drive to Chinatown more than ten kilometers away to watch it. Can I protest that this is racial discrimination?"

……

More than 100 replies, in all kinds, aroused Lucy's friends' interest and made an appointment to see a movie tomorrow night.

However, when booking tickets in advance the next morning, they found that the cinema near the school did not have the number of "fatal ID". I asked three or four theaters around me, even those in downtown areas, and the answer was the same - there was no film.

"Are you going to Chinatown?"

The box office performance of "deadly ID" in the second week answers this question.

$190000 is still a pity, but compared with the box office in the first week, the data is much better, and there are only 11 screens left in the second week.

The number of theaters released decreased by seven, and the box office increased by 80000. Moreover, the lowest box office of the 11 theaters released this week was $9000, so there was no offline risk.

Looking at the statistics in his hand, McDonald frowned and killed two mosquitoes.

Could it be that Chinese people buy their own box office?

By all means!

In order to find out the truth and seize the evidence of spurring behavior in the box office, Macdonald sent people to the theater to investigate secretly.

Two days later, the investigation was not yet fruitless, but a strange phenomenon came back to us: the black and white people who went to the cinema were more than the Chinese.

This is unscientific!

Overseas audiences of Chinese films have always been dominated by Chinese and foreign students, of which the American audience accounts for about 15%, with the exception of some Kung Fu blockbusters.

But "deadly ID" is only a low-cost film with an investment of 3 million Chinese yuan. It is directed by a new generation of Chinese directors and actors... Many Chinese people have never heard of it. Has it been publicized on a large scale in the United States? How can it be

There must be something in here that I don't know!

MacDonald's judgment was right, but he didn't have time to find out because the cinema contacted him.

"You want to increase the number of fatal ID screens?"

This is not nonsense. Who can't get along with money?

The supremacy of interests is the common code of successful businessmen all over the world, regardless of national boundaries and skin color.

"Deadly ID" can attract the audience into the cinema, buy tickets and watch movies, generate box office and bring benefits to the cinema and cinema lines. Why doesn't the cinema side increase the screen and make more money?

Like Huaxia cinema, the initial film arrangement rate depends on the relationship, the fame of the director, the cast and the investment scale, but the adjustment after the release only depends on the box office!

Those who can go up and those who can't go down.

Films with high attendance rate have high film arrangement rate. It's so simple!

The cinema contacted MacDonald not for advice, but just to say hello out of years of cooperation. Whether he agrees or not... It doesn't matter at all.

$11

$20

$50

When the number of screens increased to $100, publisher fox couldn't sit still.

The box office counter attack created by the word-of-mouth effect of "deadly ID" aborted Fox's plot. As soon as they changed the previous plan, they actively contacted the cinema to continue to increase the number of screens. At the same time, they strengthened publicity and prepared to release in Canada, so as to truly realize the distribution in North America and earn the box office!

Since you can't control the box office of the film, you can't get the adaptation right at a low price and adapt and release it for many times, enjoy the high box office share!

Although they are distributors, their box office share is much higher than that of producer Mengren film and television!

Moreover, in addition to the box office share, they also want to take another big share in the audio-visual products market.

The whole world knows that Uncle Sam is very particular about "democracy". In front of interests, he always knows his mistakes and can change them. He makes mistakes again and again

200 yuan, 400 yuan... At the end of October, the number of screens of fatal ID finally stayed at 813 yuan, and the box office also rose step by step, approaching the $10 million mark.

It doesn't matter that the previous two or three weeks were wasted. The release time of American films is different from that in China, as long as three months. Even small and medium-sized literary and artistic films will open up special cinemas to ensure the market of literary and artistic films in the United States.

During this time, MacDonald also thoroughly figured out the reason for the counter attack of deadly ID.

Word of mouth... Well, there is a word of mouth effect, but relying solely on word of mouth is not enough to turn the situation around so quickly.

What really plays the role of sea god needle is the great navy, the American Navy!

The "water army" is not characteristic of China. The United States also has no shortage. The gap between the two is more than fifty cents and five knives.

A major feature of China's "network water army" is that this group has a strong sense of shame. Even the leader of the navy who has made tens of millions of years often hides his identity and will not reveal his career.

Different from the American navy, it is described in three words as normalization.

There is a special website as an exchange platform for buyers and sellers. The U.S. Navy does not have the shame of any Chinese counterparts. They trade online comments as a kind of fair and bright paid labor.

After the hasty release of deadly ID, Mai Xiaoyu found Ye Chu in the United States and asked him to do two things.

One thing is to invite a small number of well-known American film critics to watch the film, and then write film reviews to promote the effect of soft text.

It's not difficult and the cost is not high. The biggest expense is... Hiring American sailors.

The American navy is really expensive.

In China ***************************************************************************************.

For the whole plan, Mai Xiaoyu put forward a budget of 500000 US dollars, and the Navy budget exceeded 300000.

Ye Chu posted a task on the website. People living in the cities where fatal ID was released will provide free movie tickets for fatal ID. They can get five dollars as long as they get tickets to see the film, and then issue a positive comment.

Some people get movie tickets and don't watch movies. They write positive comments just to earn five dollars; Some people also received movie tickets and saw the film. They thought the film was not good-looking and didn't bow down for five dollars.

It doesn't matter. There will always be people who get tickets to the cinema for free, like fatal ID, and then write positive film reviews. There will always be people who see the comments and go to the cinema to buy tickets.

That's why there are more white and black people than Chinese in the audience of deadly ID in the cinema, and these people are the real main force.

In the United States, watching movies has become a way of entertainment because of the very low proportion of movie ticket prices in monthly income. People who like deadly ID will recommend it to relatives and friends. After relatives and friends see it, the people they like will continue to recommend it to their relatives and friends

This is the power of word of mouth.

It's a bit like chicken lays eggs and chicken lays eggs, which means that children and grandchildren are infinite, but the word-of-mouth of the film is very important!

In early November, Huaxia.

When the TV series "full house of romance", which was changed according to Korean comics, was about to be broadcast, Longxing studio suddenly broke the news - "fatal ID" grossed tens of millions in the United States! "

Then, the major mainstream media in China reported or reprinted the news one after another, touting "deadly ID", director Xiao Xing and cute people. Among them, the most popular ones were the ones who abused the most last month!

In the heart of the owner, he never had any bottom line. He just said that as long as he could attract attention, as long as the interests were large enough, he would not hesitate to kneel down and shout "my father" to the dog.

"Deadly ID is popular in the United States, showing my Chinese style!"

"Cute low-cost films make another success, shine in North America and make domestic blockbusters ashamed!"

"Deadly ID, Mengren film and television, with practical actions, points out a new direction for domestic films to go to sea!"

"Xiao Xing, the Chinese director who conquered the United States, continues the legend of the king of low-cost film directors!"

"The Hollywood director praised Feng Shaofeng, and the male star of fatal ID is expected to make a film in the United States next year."

"The mystery of the life experience of the female star of fatal ID: Shen Fei is the illegitimate daughter of a senior Chinese American in fox..."

……

The true and false reports on the Internet are very lively.

Fatal ID has indeed aroused a certain degree of heated debate in the United States and attracted the attention of American film circles. The main reason is that it is a non Kung Fu Chinese film. As for how hot the box office is... The box office broke tens of millions after it was released for more than a month, which can only be regarded as above the middle in the box office ranking of American films, which can not reach the height touted by Chinese media.

As for the statement of "the king of low-cost film directors", although he often mentioned it when he was teasing with Mai Xiaoyu and Zhang Xiaoquan, when interviewed by reporters, he gave a severe refutation and refused to admit it in his heart.

Reports such as "Feng Shaofeng will go to the United States to make a film next year" and "Shen Fei is the illegitimate daughter of fox's high-level Chinese Americans" are purely fictitious. They use classes to attract the attention of melon eaters and cheat clicks.

However, Feng Shaofeng's popularity soared. As the second man of romantic full house, some viewers were surprised because he waited for the broadcast of romantic full house.

But one thing is right, that is, the success of deadly ID provides a way different from Kung Fu films for Chinese films to explore overseas markets, especially the American market, the largest carrier.

Judging from the current box office performance in the United States, "fatal ID" is undoubtedly successful, because it is a Chinese film.

After the 1990s, the box office of domestic films in the United States was generally unsatisfactory. Except for those Kung Fu blockbusters, few of them had a box office of more than 10 million in the United States.

The production cost of deadly ID is only three million... Chinese yuan.

Many Chinese filmmakers have deliberately dissected the fatal ID, skinned it, understood the story structure, shooting techniques, theme intention, etc., found out the internal reasons why the film has been welcomed by American audiences, and strive for the success of replicating the fatal ID.

But sadly, I found that "deadly ID" has not been reviewed. If you want to see it, you can only... Go to the United States.

Some people are also curious about the operation of fatal ID after its release in the United States. How did it operate from 18 screens with a box office of less than 100000 in the first week to 813 screens at the same time, with a box office of more than 10 million.

As the representative of the cinema line of the Sea Union, Chen Xiangxi became the first choice to contact Mai Xiaoyu: "wheat, how did your company's film play in the United States?"

"Hey, hey, navy."

"Shit, isn't it!"

After learning the truth, all the staff of the Distribution Department of the Hailian cinema looked confused and seriously suspected that Chen Xiangxi made fun of them.

If the navy is so useful, why don't Chinese films circle money in the United States?

"You are a bunch of mallets!" Chen Xiangxi returned from the United States and knew more about western culture. "The water army is just an introduction. The real reason is that the film is in line with the American movie watching heart. To put it bluntly, the water army is open and word-of-mouth is guaranteed!"