Chapter 774

At the beginning of 2008, Chinese cheap and cute people, like all their peers and melon eaters, showed strong domineering.

Four movies, two TV dramas and a variety show are all blockbusters, dramas and variety shows except love 2!

The so-called domineering not only shows the number of film and television drama projects, as well as the funds for shooting film and television dramas, but also lies in the attraction to advertisers and the expectation of the audience!

For the upcoming "love 2", almost all kinds of advertising sponsorship have been negotiated, and only one or two important advertising praise groups are talking. It's not Mengren or the crew asking for advertising sponsorship from each other, but Mercedes Benz and BMW are bidding.

Love 1 almost didn't become a promotional film of Huaxia mobile. The key prop in the play is mobile phone, and the advertising implantation effect is good; This time, the props in love 2 are cars. Interested domestic auto manufacturers have lost. Now the bidding is focused on Mercedes Benz and BMW.

The cooperation between Mengren and Mercedes Benz began with "no thieves in the world". Later, most of the cars allocated by Mengren film and television companies and artists' nanny cars choose Mercedes Benz, and the price is certainly lower than the market price; In Mengren's film and television plays, Mercedes Benz has always been sponsored, and its frequency is very high. Moreover, with the popularity of Mengren's plays, Mercedes Benz's brand image has been well promoted.

This time in love 2, Mercedes Benz still wanted to cooperate, but BMW got involved.

BMW has developed a new BMW Mini, which is planned to be launched in the Chinese market at the end of this year or early next year. We hope to carry out publicity with the help of love 2 and cooperate with cute people at the same time.

Some people suspect that international well-known car companies cannot attach so much importance to a film company, and it is still medium and cheap, because they do not understand the potential publicity effect contained in film and television dramas, and this medium and cheap is called cute.

Meng people mainly focus on idol dramas. Gao fushuai and Bai Fumei are permanent characters in the drama. All kinds of rich families and companies are also standard accessories for idol dramas.

Gao fushuai and Bai Fumei, who came from a rich family or a large enterprise, can't squeeze in and out by bus, taxi or bike, so a car is essential and must be a famous car to meet their identity.

Successful people, big business owners and business elites in the play also have to drive famous cars in line with their own identity; There are all kinds of cars to show off their wealth. These are excellent advertisements.

You don't even need to specify a car in the play, just show the car logo.

The shaping of brand image is a process, which needs to be maintained after shaping. Therefore, enterprises will spend a lot of money on advertising every year.

The placement of advertisements in film and television plays is to deepen the impression of their own brand image in the minds of the audience and establish the brand position in the hearts of the audience through subtle means.

For example: people with money and status should drive this kind of car. People who drive this kind of car are people with money and status.

Cute film and television dramas are either popular or box office. They are very popular with the audience and almost never miss. Advertisers like to cooperate with such companies, which not only has good advertising effect, but also can minimize the risk.

In addition, Meng Ren's film and television plays are deeply loved by young people and teenagers, which are potential customers in the future!

Yes, most of these people do not have enough spending power now, but what about the future? Should they wait until they grow up and have money to buy a car, and then temporarily advertise to change their inherent impression of their love for car brands?

Fans start from dolls, and brand image should also be established from dolls!

This year, Mengren has opened a lot of projects. For these projects, the company is very busy. Busy advertising bidding, busy crew preparation, busy actor screening, busy outreach and shooting

The outside world can feel that Mengren has made great moves this year. How can Mengren not know?

In addition to these, the cute people of the online drama god horse haven't forgotten.

The young screenwriters, directors and photographers under Xiao Xing, as well as the local members of cute people, have the opportunity and platform to show their strength and talent.

This year, we plan to launch five online dramas, each with a budget of 2 million, on the premise that the book can pass the review of Mai Xiaoyu.

Don't underestimate Mai Xiaoyu's ability to judge the script. The international spray in his dream for ten or twenty years is not in vain!

The company was busy, and Mai Xiaoyu was idle again.

One evening in early March.

After finishing his daily Sanda fitness, he took a bath, put on a sportswear, put on a hat, sunglasses and mask, sent Ke Haoyi home first, and drove Liu Tao's nanny car to wait for Liu Tao to come out.

After a while, after contacting yoga, Liu Tao, who also took a bath, walked out of the fitness club, opened the door and saw him stunned: "what are you doing?"

"Go to Wallace's house for dinner tonight. I told you last night."

"I remember. I asked you how you dressed like this?"

"As soon as you go out of the nanny car, the paparazzi will keep an eye on you. From now on, I'm your driver and bodyguard. Sit in the back."

Liu Tao smiled: "pay attention to your tone. You're my bodyguard and driver now. If I'm not satisfied, I'll fire you."

"Yes, sister Tao. Let you laugh first and let you shout tonight."

……

When we arrived at Huo Jianhua's house, it was almost seven o'clock in the evening. On the way, Mai Xiaoyu went to Quanjude to buy a roast duck.

Huo Jianhua's high-end apartment in Yanjing is well decorated, but compared with Chen Qiaoen's and ye Chu's apartment, the decoration is only general, looks neat and clean, and the furnishings are simple and generous.

"Mr. Mai, you're here." he said hello to Mr. Mai Xiaoyu. Huo Jianhua was stunned when he saw Liu Tao behind him: "sister Tao, you're here too?"

Mai Xiaoyu didn't like it: "why, you don't welcome her? Don't you think it's inappropriate for two men and one woman to eat?"

"No, no, Mr. Mai, you know I don't mean that. I mean, I didn't prepare her meal."

"It doesn't matter. On the way, I specially bought a roast duck, put it in the oven and bake it directly for two minutes."

"I don't have an oven at home."

"There's always a microwave?"

"Yes, yes, this one."

"That's all right. First slice the roast duck, wrap it with plastic wrap and heat it in the microwave for 2 minutes..."

Mai Xiaoyu's voice stopped suddenly and looked at the direction of the living room in amazement.

Huo Jianhua also looked at the living room with a dull look.

In the living room, Liu Tao and Lin Xinru are like best friends, happily holding each other and talking happily.

Mai Xiaoyu and Huo Jianhua looked at each other.

Mai Xiaoyu asked, "do they know each other?"

Huo Jianhua shook his head blankly: "I don't know."

Evil!

Mai Xiaoyu and Huo Jianhua enter the living room. Liu Tao takes Lin Xinru and introduces them to Mai Xiaoyu.

"Mai... Mr. Mai, I don't need to introduce her, but you certainly don't know that Xinru is my good friend."

"Yes?" Mai Xiaoyu responded with a pretentious exaggeration and a strange smile to Lin Xinru: "my heart is like sister, our fate is not shallow..."