Chapter 33

Shanghai stock market, IFC in international finance, Dior cosmetics store.

The store manager is arranging his sales consultant to sort out the high-end customers to be connected this month.

The consumers who can succeed in Dior's high-end customers are basically not poor in money. For these high-end customers, the sales consultant will track the basic situation of customers on a monthly basis and give product matching suggestions according to the skin condition of customers.

Usually, the products will be matched well, waiting for customers to pick up the goods at the store or deliver them to the door.

Sales Consultant Li Juan began to contact her big customer Ma Jie.

Sister Ma's husband is a financial worker, a senior gold collar with an annual income of more than one million.

Sister Ma is also one of the "big four". KPMG's accountants have CPA and ACCA qualifications and earn a lot. She is a high-end customer of Dior. Because the nature of sister Ma's work makes her often stay up late, her skin condition is not good. Therefore, she spends up to 200000 yuan on skin care every year and more than 100000 yuan in Dior.

Li Juan: "Hello, sister ma. Has your skin condition improved recently? Isn't it less greasy, and the acne is gone. When you're free, we'll take care of you. "

Sister Ma: "Oh, Xiao Li, thank you. My skin is very good recently. I don't need products for the time being. "

What if you don't need a product?

Li Juan immediately sent a wechat and said, "this shows that the products I matched with sister Ma last month are still effective. Women's skin needs to be raised. Sister Ma is free to come and have a look."

Ma Jie is a straightforward Girl, and doesn't shy away from it. He said, "I am raising my husband. He ordered me an" Yang Yang mask ". It has been working for weeks. It is much better. Now I just need a lipstick to draw an eyeliner. Thank you, Xiao Li.

Li Juan:????

Subsequently, Li Juan contacted several guests, and many people mentioned that he had bought an "Yang" mask and no longer needed skin care products. He said he could buy some make-up.

"Zhang Yu, what's the situation over there?" Li Juan asked.

Zhang Yu is also very puzzled: "many old customers have to buy an Yang mask, saying that we do not need our products for the time being, but basic care should also be needed. Anyang has no water milk, but they say that using an Yang mask does not require basic care."

The sales consultants summarize the situation in the store manager. Once the store manager calculates, it will focus on the line of high-end old customers. It is expected that the sales of next month will only be about 30% of that of this month! That's great!

Regular customers are generally the wind vane of sales, which indicates that sales will shrink by 60% to 70% next month.

It's horrible!

Dior has never encountered this situation since he opened a store in Shanghai IFC for so long, and all this is related to a product called Anyang. Dior's store manager quickly reported the situation to Dior Xiaguo headquarters in Shanghai stock market.

Skincare products are only one of Dior's products. If sales decline spreads to cosmetics, perfume and other products, the store manager can Dutch act.

At the same time, cosmetics giants such as IELTS Lauder, SK and L'Oreal have noticed that the pre-sale of their basic skin care products has greatly decreased.

Shanghai stock market, Dior headquarters.

The payment requests from retail stores in many cities have been fed back, and the sales of basic skin care products are decreasing.

The absolute number of this reduction is not much, but the data are very dazzling.

COO, Xia min, head of Dior's summer headquarters, told the city's district headquarters: "the data are not enough to explain the problem. I do not believe that a small mask has such a great impact on the company's products. Our cosmetics business is high-end luxury goods, not ordinary cosmetics. I hope the directors of major sales areas can understand this truth. "

Xia Min said, "Anyang is just a small company. It's not enough to be afraid. Just keep paying attention."

At the same time, the number of online reservations of Anyang has reached 20000 boxes, and the advance payment is close to 30 million. All the funds have reached the company's account. Zhou Xiao fully feels the charm of the Internet.

An appointment of 20000 is not the upper limit, but the number set by the technician every week - he is worried that the output can't keep up.

Ma Tao, the director of Hillhouse capital stationed in Anyang, looked at such a terrible amount of appointments and knew that Hillhouse's investment made a lot of money this time!

The revenue of 20000 boxes reached almost 30 million soft rice coins, while the capital injection of Gaoling capital to Zhou Xiao was only more than 60000 soft rice coins.

Ma Tao now understands why Zhou Xiao only needs a capital injection of 10 million meters, because Anyang only needs a little activation capital to take off!

This is the biggest difference between investing in technical companies and non-technical companies.

Technical companies, as long as technology is urgently needed in the market, they can earn without losing!

Ma Tao hurriedly wrote an investment report to Hillhouse Xiaguo, and hoped that if Anyang still has financing needs in the future, Hillhouse capital must grasp the opportunity of Anyang's round a financing.

Senior headquarters, Xiangdong got Ma Tao's report and was very excited. He immediately reported to the senior management.

In less than two months, the angel round investment saw a return, and in less than two months, the company's revenue reached half of the investment, which Hillhouse had never met.

At the end of the report, Xiang Dong said excitedly, "30 million revenue! This is just a month after the establishment of the company, which is enough to show that our good luck made Anyang choose us instead of Anyang. "

The investment in Anyang is definitely a masterpiece of Xiangdong. Originally, Hillhouse capital reluctantly passed the investment in Anyang, but it has become a stroke of genius. It is extremely lucky.

At the high-level meeting of Hillhouse capital, the high-level focused on the Anyang project, which was not particularly optimistic. If Anyang needs a round of financing, Hillhouse will do its part.

Also in the capital sector.

Sequoia Capital saw Anyang's reservation method and 20000 reservation volume.

Sequoia knows very well that Zhou Xiao's playing method can get cash at the first time to the greatest extent.

In terms of reservation volume, Sequoia conservatively estimates that Anyang's future market will be more than 100000 boxes per month. This is only the first and second tier market of Xiaguo, not the national and overseas markets of Xiaguo.

How much is 100000 boxes? The monthly revenue is about 150 million.

This is not a cosmetics business, it's a money printing machine business!

Sequoia vaguely feels that Anyang has the tendency to become a cosmetics giant in Xia country and even compete with foreign giants.

And ANN has only one mask at the moment.

Terrible!

The major partners of Sequoia Capital Xiaguo district are asking the company why Sequoia has not reached cooperation with Anyang.

Why didn't we cooperate with Anyang! This is also the problem that Shen Nan, the person in charge of Sequoia Xiaguo, is thinking about. Sequoia is the first VC to contact Anyang!

Peter Li, the project leader, was called to Shen Nan's office.

Shen Nan threw the current operation information of Anyang on Peter Li.

Shen Nan said angrily, "less than a month, close to 30 million revenue! It's cash! How did you talk about the project? "