"Mr. Chen, Shanghai stock market is out of stock! Seriously out of stock! The customers in line at the scene far exceeded our inventory of vehicles. LVYE S1 had been sold out long ago, but there were at least two or three hundred people waiting in line! Mr. Chen, Shanghai stock exchange requests support! Whatever you say, you have to allocate dozens of cars to us! "
Manager Li, a dealer of green leaf group in Shanghai, called CHEN Ye and said in a hurry.
Manager Li has long been sweating with the help of the largest LVYE 4S store in Shanghai.
The customers in line at the scene wanted to eat manager Li. They wanted cars, but manager Li sold all the cars here, even the cars used in the exhibition hall.
CHEN Ye listened to manager Li's noisy voice.
"Don't be impatient, don't be impatient! Listen to me! " Manager Li wiped his sweat with a towel. His mouth was dry and he shouted, "now we really don't have a car here!"
When the customers heard manager Li say so, they were even more surprised.
"There are ten thousand! Why is there no car here? "
Manager Li hurriedly said, "ten thousand are ten thousand nationwide. You are our 4S store. There are ten thousand!"
"I just saw someone pick up the car in front. I didn't have a car when I came. Did you sell the car to related households?"
"Yes! I also saw someone pick up the car and pay in installments! Since the car can be picked up by instalments, I have to pick up the car when I buy the whole car! "
Manager Li lost his voice, "really not! Really not! We treat everyone equally whether they are full or loan! "
"We don't agree. We have to have a car!"
CHEN Ye listened to the roar of the other end of the phone, quickly took the phone far away, and then hung up the phone.
But after a while, another dealer called.
"President Chen, Chengdu requests support! All the cars here have been sold out, but there are still a lot of customers in the store. Can you get some cars from anywhere? Any car market that is difficult to sell can be OK. As long as there are cars, our customers are willing to wait a few more days. "
"President Chen, Zheng City requests support!"
"President Chen, mountain city requests a car!"
"President Chen, Yanjing! Yanjing! "
Originally, the dealer should have called LVYE group and asked LVYE group for a car, but they were afraid that the cauliflower would be cold after going through the procedure. Fortunately, they called CHEN Ye directly. As long as they could meet the needs of customers, even if they were criticized and reported by the head office, they all recognized it.
CHEN Ye's phone was completely exploded. She turned the phone on mute and threw it aside. Then she looked at Zhou Xiao and asked, "what should I do! I don't believe they'll call you. "
Ten thousand units sold out in half a day.
This situation is absent in the history of global car sales.
What's more, it's a car! It's a 799900 luxury car!
In half a day, the revenue of LVYE group reached 7.99 billion RMB, which was impossible for Nanma group in three years.
Now the biggest contradiction is not that the car is difficult to sell, but the contradiction between the insufficient quantity of green liquid S1 and consumers' strong desire to buy.
It is the contradiction that the supply is far less than the demand.
And car sales can't compare with mobile phone sales.
The limited number of mobile phones is 10000. You can make an appointment online. What you buy is good luck, even if you don't buy it.
After all, the Internet has not been able to make complaints about the Internet.
Car sales are in physical stores, and there is face-to-face between customers and dealers.
People want to buy green liquid S1 because they like this car.
However, if this desire is not satisfied for a long time, it is likely to cause consumers' resentment and dissatisfaction with the origin group, and even a great blow to the brand reputation of the origin group.
Zhou Xiao watched the surveillance video of 4S stores in major cities in his office.
The sales consultants of 4S stores were tired of communicating and explaining with customers, but the number of customers in major 4S stores increased unabated, and many people left angrily.
The problem must be solved at once.
Zhou Xiao directly called Shen tie and asked, "how much old fellow is there in the old iron factory?"
The first batch of 10000 green liquid S1 was prepared in advance, so after 10000 green liquid S1 were produced, the major factories of green liquid group did not stop working, but continued to produce a new batch of green liquid S1.
Shen tie immediately checked the data and said, "there are 3000 in the factory and 2000 in the warehouse at the port, a total of 5000."
Zhou Xiao immediately said, "immediately send the 5000 cars to the 4S stores in major cities according to the proportion of the first time."
"OK, Mr. Zhou, I'll do it right away!"
Zhou Xiao added: "you inform 4S stores all over the country that all customers who are still waiting in line to buy green liquid S1 have registered and promised to deliver the vehicle within three months, and they will still enjoy the discount owned by the first 10000 car owners - giving three times of energy liquid."
Zhou Xiao said: "only in this way can we express the greatest sincerity of LVYE group and let all sales in the 4S store do a good job in explanation. If anyone is angry with customers, I will fire him!"
In the face of the national emergency of shortage of goods, Zhou Xiao immediately arranged detailed work, and LVYE group took these measures to at least gain a moral foothold.
Whether the output can be supplied to the ground is a matter of the company's ability.
Whether we can receive customers well and explain well is the problem of attitude.
As long as your attitude is good, most rational users are actually very tolerant of you.
After receiving the order from the headquarters, the work of major 4S stores was carried out in an orderly manner.
If you can get the last 5000 cars, the 4S store will give the car to the customer as soon as possible. If the quantity is really insufficient and you can't get the car, you'll do a good job of registering the user, don't charge the user's deposit, and promise to ensure that the user can pick up the car within three months.
Under this policy, the mood of customers calmed down.
In fact, most of those who can buy cars at the 4S store today support the origin group. After the problem is solved and explained clearly, everyone understands it.
The 5000 newly produced cars sent from Hainan Province to the mainland were robbed before they arrived at the 4S store.
This sales speed is terrible!
At 11:40 a.m. on Monday, after the 4S store in Shanghai sent the last customer out of the 4S store, Monday's sales finally ended.
The sales was over, but the sales summary data of LVYE's major 4S stores really surprised everyone.
Green liquid S1, the first day of sale.
The actual sales of 15000 cars, with a turnover of 11.985 billion yuan.
53000 cars were actually booked.
How terrible this data is!
The world's best auto group is Toyo's Toyota Auto Co., Ltd.
Toyota has dozens of models in the world, and the total sales of the whole series of models every day is about 24600.
However, Toyota has a history of nearly one hundred years. It can achieve such results only when multiple models are sold at the same time all over the world.
But what about the green liquid subordinate to the origin group?
LVYE S1 is just a newly born automobile manufacturer and distributor. It is only sold in Xiaguo all over the world, and only one model is sold at the same time.
Even if today's sales overdraw some markets in the future, the sales of 15000 vehicles a day and the reservation of 53000 vehicles are the most in the world! Many Xiaguo auto enterprises sell 15000 cars a year.
Moreover, the price of LVYE S1 bicycle is as high as 799900 yuan, which is much higher than the price of tens of thousands to hundreds of thousands of other domestic automobile brands.
When green liquid group released its first day's sales data, the whole industry and the Internet were shocked.
Not counting the appointment, the daily sales volume is 15000 and the turnover is 11.985 billion. This data is really enviable!
Geely motor's annual revenue reached more than 90 billion last year.
Qirui's annual revenue last year was more than 100 billion.
Tesla's revenue in Xiaguo last year was RMB 2.978 billion (RMB 20.8 billion)
In one day, the origin group completed one ninth to one tenth of the annual revenue of the two giant domestic auto enterprises.
In one day, the origin group almost completed Tesla's layout in Xia state in 1956.
Such terrible combat effectiveness is shocking!
"Shut up those who doubt green liquid S1!"《 After getting the sales data of LVYE S1, Xiaguo today gave such a news.
"15000 cars a day, creating a history of luxury cars!" This is a special report on the opening of the car house.
Luxury cars sell for more than 500000 yuan. The house of cars does not compare LVYE S1 with other car enterprises, but only in the luxury car market, which is definitely the first.
Mercedes Benz, the overlord of BBA, sells an average of more than 6000 vehicles a day all over the world.
On the microblog, there is a big V in the automotive industry, and the racing brother commented like this:
"The end of yesterday means the arrival of a great moment. The green liquid S1 new energy vehicle under the origin group sold 15000 vehicles a day and sold all the warehouse vehicles of the green liquid group."
Racing brother: "we can expect that if LVYE group still has 30000 and 40000 vehicles in stock, they will all be sold yesterday."
Racing brother: "the success of the first day sales of green liquid S1 may be that it overdraw some of its markets in the future, so that users who originally planned to buy a car in a few months focused on buying a car on this day, but the sales of green liquid S1 illustrates three problems."
"First! Redefined what is new energy! New energy does not mean a lithium battery charging car, but a new microbial energy. This energy does not need charging. It is more environmentally friendly and more powerful than lithium batteries. "
"Second, reshape the positioning of Xiaguo automobile brand. In the past, many Xiaguo automobile brands have launched attacks on the luxury end. Jili's Lingke, long-range Wei, and even directly do the concept and future of second-line luxury. However, these luxury brands either have a far cry from the international first and second-line luxury in pricing and positioning, or the market acceptance is too small.
I can say that no domestic car in Xiaguo has a luxury brand. Now this pattern has been broken. LVYE S1 is definitely high-end! It is definitely a luxury brand. According to today's sales volume and the group's positioning of the origin of the press conference, it will be sooner or later for LVYE to challenge BBA. Maybe one day, Xiaguo's own automobile brand will not only become Xiaguo's own high-end brand, but even surpass BBA to become a global high-end brand. I don't know if other auto companies can do it, but I firmly believe that the origin group can do it! "
"Third, China's automobile strategy has been restarted. As the press conference said, why should our country make new energy vehicles instead of developing fuel vehicles? Environmental protection is a factor. The most important factor is that the core technologies of fuel vehicles are all in the hands of Westerners. Even if we develop and produce engines ourselves, we have to pay patent fees to the West in some technologies.
The automobile industry in the West has developed for more than 100 years, and the automobile industry in Xia country has only been for decades. If we develop fuel vehicles, we will continue to repeat the old road of the west, but there is no way to surpass the West. However, the development of new energy vehicles is different. We can preempt on new energy vehicles and overtake on corners.
This plan and idea are very beautiful, but two factors almost killed our strategy.
First of all, the car companies in Xiaguo are mixed. In the process of developing new energy vehicles, we have been harmed by those car companies that cheat subsidies for a long time! These car companies that cheat on new energy subsidies put old man Le's battery on the shelf of four wheels, which is a new energy vehicle. In that crazy era, it is much easier to cheat on subsidies to make money than to do R & D and market. That era was originally the golden age of Xiaguo new energy vehicles, but it was delayed by these bad car enterprises.
When we return home, Tesla, a big Mac, has appeared in front of Xiaguo auto enterprises. This is the second small point of the third point, Tesla's birth. "
"Originally, new energy vehicles were a happy place for Xiaguo auto enterprises, but when the state did not grant subsidies, everyone suddenly found that Tesla, which started later, was ahead of all Xiaguo auto enterprises. Tesla's sales volume was several times that of bidi's new energy vehicles, which can explain this problem."
"The state has also found this problem, so the state has not refused Tesla to build factories in Xia state or even set up Xia state headquarters, because the state knows too well that some car enterprises in Xia state live too comfortably. The introduction of Tesla is actually the introduction of a piranha in a stagnant fish pond, so that those gentle herbivorous fish can move, swim and compete."
"Tesla did not stimulate the rise of other new energy vehicle enterprises in Xia, but let the green liquid group subordinate to the origin group emerge. I don't know whether it is a good thing or a bad thing! But I think the rise of LVYE S1 makes Xia's new energy vehicle industry start again! This is the best result. "
"In short, we bless the origin group, which has brought us some illusions that we didn't dare to have before," said brother Biao
Tesla, mentioned in the mouth of racing brother, also got the sample car of green liquid S1 at this time, which was urgently sent to the Shanghai Stock Exchange factory for analysis.
At the same time, Western media have also paid attention to the terrible sales of green liquid S1. It is not only Tesla, but also BBA and other luxury models that tremble.