Chapter 154： Three key words for card game (4/17)

The designers who listened to the lectures were puzzled, some were immersed, some were puzzled, some were stunned, and there was reaction.

Qiu Bin paused: "It doesn't matter, if you have any questions, you can ask at any time."

Someone raised their hand and asked: "Excuse me, why do you say that card games use fragmentation time? The game time of my first day of MT is very long."

Qiu Bin nodded: "Yes, but only for the first two or three days. The first two or three days to extend the game time is mainly to let players form habits faster, to ensure that players quickly recognize the value of the card."

"Once, after a week, you must reduce the game time. Because card games are single, if you let players experience the same content repeatedly, they will feel boring and affect the life of the game."

The person who asked the question suddenly realized that he nodded frequently.

Qiu bin smiled and continued: "The second keyword is low cost. Many people may say that why don't you have money? In fact, the key to low cost is not to spend money, but to quickly iterate and update quickly. version."

"The card game market is now changing rapidly. Two to three months to make a game can catch up with the trend. If you drag it, chances are that your gameplay is out of date."

"Is MT called very good production? No, but it does not affect it to make money. Under the premise of ensuring the most basic game quality, as much as possible to compress costs, rapid iteration, as the saying goes, only fast, not broken, is this means."

"The third keyword is big IP. In fact, it is very simple, IP determines the value of the card, so I advise everyone, there is a good IP to buy quickly, it doesn't matter, because in the current market environment, you can buy a big IP. Lying down to make money, this is a steady profit."

Qiu Bin talked about it, and there was no reservation. He talked about the experience of R&D and operation of "The Devil".

The designers present were also very serious. Someone asked questions from time to time, and Qiu Bin also answered very well.

In fact, the first generation of card games represented by "My name is MT", the kernel gameplay is not complicated, even if you don't understand it at first, after you copy it for a while, you will always understand it after operating for a while.

"斩魔劫" relies on the emperor's game platform, has a very large user base, a variety of user data is very rich, Qiu Bin has been diligently researching, understanding of card games is ahead of other designers is very The normal thing.

The lecture lasted for more than an hour, and some designers asked questions later. Qiu Bin answered them one by one.

Finally, a designer asked: “Thank you very much for your lecture and benefited a lot. My problem is that from the market reaction, the card game is in a transitional period. What do you think about this? ?"

Qiu Bin nodded: "Thank you, this is a good question, you are very sensitive to the smell of the market."

"Really, the card game is currently in a transition period, or an adjustment period. "My name is MT." This type of game, the players have been playing for a whole year, are already a little tired, then the next You must seek new changes in order to continue to retain these players."

“A lot of people are wondering if there will be earth-shaking changes in card games? I can say with certainty, no. Even if there is a change, it will only focus on the form of expression.”

"Why? Because of the three keywords I mentioned before. Do you still remember? Fragmentation, low cost, big IP. Every change is not separated from it. I think there should be no designer who dares to change these three points because these three The point is that the card game can lay the core elements of making money."

"As long as these three points are not changed, the gameplay of the card game will not be changed. Naturally, there will be no card game that completely reverses the trend."

The designer who asked the question asked: "Is there really no designer who dares to change these three points?"

"Absolutely not." Qiu Bin thought about it and said, "Oh, except Chen Mo."

Everyone has a glimpse, why, here is there something about Chen Mo?

Qiu Bin added: "Because this model of "My name is MT" was created by Chen Mo, no one knows what his idea is, maybe he has a design idea that is completely ahead of me."

Qiu Bin paused and added: "So, fortunately, he went to the PC to swim."

The designers present were laughing, yeah, fortunately, Chen Mo went to the end of the PC, otherwise Chen Mo is still playing mobile games, and that one iteration of the product is thrown out, I really don’t have them. It’s a thing.

At the end of the lecture, the designers went forward and Qiu Bin greeted.

"It’s too good to talk, listen to Jun’s words, and win a decade of books!”

“Benefits have benefited a lot.”

"I heard that the performance of "The Devil" is getting better and better, congratulations."

Qiu Bin said quickly: "I don't dare to be afraid. This is the trust that Mr. Lin has for me. Of course, the platform of the emperor is also very important."

A designer said: "Right, I heard that "The Devil's Robbery 2" is also being developed. This time, if it can continue the previous success, two consecutive games dominate the mobile game platform, then the Honorary Committee of the Tourism Committee this year. You can get it right."

Qiu Bin hurriedly waved his hand: "It's hard to say that no one knows what will happen before the game comes out. It can only be said that you can borrow your words."

Leaving the meeting room, Qiu Bin’s assistant followed him.

Qiu Bin asked: "Is the propaganda resources of "斩魔劫2" arranged?"

The assistant hurriedly replied: "The arrangement is good, there is no problem! After all, we have paid special attention to the promotion of "斩魔劫2", basically all kinds of resources are spared no effort."

Qiu Bin nodded. "That's good. As long as the propaganda resources are in place and there is a player base for the previous game, the sequel will definitely not be bad."

"That's for sure." The assistant hesitated and said, "However, did the person in charge of the operation tell you something about promoting this?"

Qiu Bin looked at him: "Isn't you always touching this thing with him?"

The assistant said: "Yes, mainly the person in charge there is asking me about the operational strategy. It is very subtle, so I want to ask if he has ever greeted you."

Qiu Bin is a bit embarrassed: "What do you mean?"

The assistant said: "In fact, there is nothing. The person in charge of the operation said to me, suggesting that our slogan is a little louder. Now, "The Devil" is already the first card game in China. "My name is MT". It will not work, and now the monthly waters are falling and cannot be seen, so can we use the gimmicks of 'domestic first card game tour' or 'national card hand game' to promote?

Qiu Bin frowned slightly and did not speak.

The assistant added: "Look at the meaning of the person in charge of the operation, Lin always should support this idea. Besides, we are now the first card game, so it is not too much?"

Qiu Bin nodded slightly, and he felt that he could say so. From the scores and the number of players, "The Devil" is now the first card game, no controversy.

"Well, use this as a gimmick to promote, "斩魔劫2" must attract more players than the previous game!"