Chapter 1900

In 1920's and even 1990's, when New York's magazine industry was at its peak, those exquisite monthly magazines still enjoyed millions of dollars in advertising revenue. Those magazine editors were still sitting in luxury cars, leading the fashion trend of the country, recommending films, TV programs and literary works to readers.

Now, the magazine industry can be described as struggling. The monopoly advantage in advertising has long been gone. Instead, it is the more flexible technology companies such as Google. Some magazine editors and executives believe that the reduction of designers, photographers, investigative journalists and text editors by the management has led to the decline of the quality of the magazine, which makes the past glory of the magazine no longer exist, and some senior editors are distressed by the trend of chasing financial indicators in the industry.

Although there are still rows of magazines in the traditional book kiosks in the streets and alleys of various countries, it is an indisputable fact that the publishing industry has been declining.

Today, with the Internet occupying the mainstream of the world, the formula of fine paper plus advertisement is no longer applicable to the magazine industry which relies on a large number of high-value advertisements for a long time.

Now that publishers are cutting back, well-known editors with big salaries and running costs are slowly becoming the past. Even the executives of journal publishing groups such as Hearst and time group are strictly controlling their budgets. They are becoming more cautious and even abandon the hiring of millions of photographers and authors who cost about $5 a word.

In the Rockefeller Center building, Andy's spacious office displays many of the furnishings of the past glorious era. Behind his desk is a framed quote from Theodore Roosevelt: believe? You? Can? And? You? Re? Halfway? There Andy stands in front of the floor to ceiling window, has a panoramic view of the Hudson River and Central Park in New York, turns around, walks back to his desk, sits down, and looks at Jon Mitcham, who is drinking coffee opposite him.

"Now you can start thinking about the next year's revenue source, which is related to the cost of each magazine. I still say that, how much money to do how many things, can't control the cost, then can only streamline the organization!

We can consider whether we can let the younger generation take over the magazine, or let the industry develop healthily. After all, many old editors have been unable to adapt to the pace and form of news in the Internet era. Just like Jenn Weiner, founder of Rolling Stone magazine, a stubborn old man who refuses to electronize the contents of the magazine will make rolling stone die.

To keep the magazine alive, we need to find ways to increase revenue and attract readers who prefer e-reading. Although the smell of paper magazines still exists, we have easily acquired hundreds of magazines this time, which shows that the magazine industry is not long. From 1920's to 2020's, this century is almost the life cycle of magazine industry. "

Find new ways to increase revenue and cut costs.

Jon Mitcham, wearing a dark blue pinstriped suit, put down his coffee cup and said with a solemn expression: "I understand that in fact, all media companies are facing reform, and we are no exception. We have made a reform plan and will continue to adjust and optimize. The whole industry is urgently looking for a way out, trying to make up for a large number of lost business income and launching There's nothing wrong with some experimental measures. "

To be honest, Jon Mitcham has some different opinions on the boss's proposal to let the younger generation take over the magazine. Apart from the lack of confidence and trust in the new generation, the most important thing is that the famous editor was a symbol of a magazine in the past.

"The problem is that some new generation of editors believe that creative and high-quality news works can be mass produced. And those who just want to do the same thing day after day, year after year, are really not suitable for this job. "

"Ha ha..." Andy naturally understands the pride and persistence of a generation of senior media people like Jon Mitcham. He also knows that they can't see the way of the younger generation's opportunism. However, in the end, the situation is better than that of people. Whenever profits occupy the first place, no money can be made, it's useless for the whole world to say well.

"The right people can be found, don't you think?"

Instead of waiting for Jon Mitcham to answer, Andy looked at him with deep eyes and said lightly: "I am very clear that the magazine will eventually lose its practical value like a small sailing boat. But people will still love them, some will continue to write magazines, some will still be willing to pay. So that's why I agreed to the acquisition plan.

Especially the birth of the Chinese market, a new middle-class market, is the main target of our fashion magazines. Just like the once American and the foot pot people, when they suddenly have money, they will start to buy and buy, and buy to the whole world. We will usher in the crazy period of the new local tyrants. What we have to do is tell them It's a good thing to serve them well, even if it becomes a shopping guide, as long as it can be profitable. "

“。。。。。。”

Jon Mitcham, with a dignified look and complicated eyes, left the office with the boss's final explanation, while Andy picked up his coffee and shook his head with a smile on the corner of his mouth. All countries in the world are the same. The common fault of intellectuals is that even though the American intellectuals are very realistic, they are also full of rejection for some decisions that are full of money and ink.There's no guarantee of survival. TM's poverty is exquisite. It's the end of poverty!

Dong Dong -

"boss, Mr. alvertriel is here." Wearing a white sleeveless vest and a bow wrapped T-skirt, the assistant walked into the office to report.

Andy looks at the graceful curve drawn by the clothes. He can use the answering machine to tell him that he wants to come in and report. He just wants to brush his sense of existence in front of his eyes and says with a smile: "ha ha, let him come in... The clothes are very beautiful and simple. Come in later and report your recent situation to me alone. "

"All right, boss." The little assistant can't help but straighten his back to make the curve of the white vest more precipitous. He said happily with a charming face. Then he turned around and walked out of the office with a slim waist.

"Ah, what a happy worry!" Andy pinched his waist with both hands, moved a few times, thought of the ups and downs on the plane, and exclaimed.

"Boss."

Looking at alvette who came in, Andy smiled and nodded, reached for a sign and said, "sit down."

"Thank you." When Al sat down, he handed Andy a folder and said, "this is the latest stock and futures details."

Andy looks at al and reaches for the document. He laughs and says, "ha ha, the latest market is not good..."

"For others, it's true, but for your boss, as long as the U.S. financial market doesn't collapse completely, you won't lose money." Said Al with a light smile.

"Ha ha, it's just low cost. Look, gold is down $3.70 and $912.50 per ounce today. It's also a loss." Andy naturally knows this. After all, he is the king of the bargain. If all this leads to losses, then the financial system of the United States will really collapse again.

"The Bo movement of gold price is mainly affected by the International Energy Agency's monthly report that the global oil demand will fall by 2.9% in 2009, while the crude oil price in New York will fall again and fall below the psychological threshold of $60. In addition, the recent continuous decline in other commodity prices has effectively eased investors' worries about inflation in the economy and reduced the attractiveness of gold as a hedge.

The trade deficit in May fell to $26 billion from a revised $28.8 billion in April, far better than economists had expected. Encouraged by this, the U.S. dollar rose again, adding pressure to gold's decline.

But these are Bo moves in the short term. In the long run, the price of gold will continue to rise. The depreciation of the US dollar is an irreversible trend! "

For the analysis of alverterie, Andy naturally agrees with it. He doesn't think about the others, just that the dollar water injection is too serious, which is the main reason why many listed companies in the future have a real market value of over 100 billion.