Chapter 590： private wallet

Chapter 590 Private Wallet

Liu Qing invested in two companies before joining Tianyuan Group.

One is Tianyuan Media and the other is Tianyuan Mask Factory.

At present, the Tianyuan mask factory has brought more profits to Liu Qing, and also brought him an unimaginable social status.

However, the potential of Tianyuan mask factory has been exhausted. After completing Miller's large order, this mask factory will not have much profitability, and it is enough to not lose money.

As for Tianyuan Media, although the current profit brought to Liu Qing is not as high as that of Tianyuan Mask Factory, it has great potential in the future and its profitability will become stronger and stronger.

In addition, it also has a certain driving effect on the industrial layout of Tianyuan Group.

is not just an economic contribution. With such a voice platform, you can also express your own voice for free and guide public opinion to a certain extent.

This can save a lot of publicity and promotion costs.

Last year, Liu Qing's main focus was on the mask factory, but now he pays more attention to Tianyuan Media.

Tianyuan Media can go further.

After Tianyuan Group acquired Hurricane Media, both new media companies belonged to the same boss.

The addition of   Hurricane Media did not squeeze the resources of Tianyuan Media, but realized traffic sharing, allowing both hosts to enjoy the benefits of a larger traffic pool, and the data of both companies has improved significantly.

Liu Qing stayed at Tianyuan Media for a long time. After learning about the company's data during this period, he was quite satisfied.

There are many companies under Tianyuan Group, but those companies were invested and established by Su Yi or Su Qi. For Liu Qing, there is no deep sense of identity.

Tianyuan Media is different from Tianyuan Mask Factory. Although he did not create it himself, he has been losing money all the time, and it was only in his hands that he was reborn.

For him, that is his own son, a representative of his business ability, so there will be more attention.

Aside from the emotional factor, neither of these two companies belongs to the Tianyuan Group. It can be regarded as his personal money bag. He has the right to speak out in these two companies.

The money that the company makes, you can stay and continue to invest and develop, or you can take it out as a dividend for shareholders.

Unlike Tianyuan Group, there is basically no dividend, and any profit must be invested in new industries.

In the past ten years, it has been the year with the largest dividends, that is, 20% of the profits are used as dividends.

In general, no more than 5% will be taken out as dividends for shareholders.

There was no such thing as a dividend for so many years.

This year’s Chinese New Year, there is probably no dividend, even if there is, it will not exceed 5%.

Fortunately, the shareholders of Tianyuan Group, in addition to being the shareholders of Tianyuan Group, also have their own investments. The demand for dividends is not so great. Seeking to sell stocks for retirement.

All of Su Yi's energy has been invested in Tianyuan Group. In addition, there is no personal investment, no group dividends, that is, with a salary of the president, the income is not as much as his monthly rent.

When it came to Ding Yun, she couldn't even be the president, she could only be the chairman of the group.

But Su Yi pretended to be aloof at that time, and the salary set for the chairmanship was not high, and the annual salary was only one yuan.

As a result, Ding Yun is guarding shares worth tens of billions of dollars. She can't get money in the group, so she can only live by collecting rent.

After Liu Qing knew about her situation, she decided to do well in her two companies.

Men must have their own money bags so that they can live with more dignity.

Liu Qing, the president of Tianyuan Group's salary is not high, not even Feng Zhixuan's salary, but it has reached 30,000 yuan a month.

is also because he is a major shareholder, he works for himself, and it doesn’t matter whether he is paid or not.

If it is normal to hire a president, such a large group does not have an annual salary of tens of millions, so don’t even think about it.

In the same way, the salary of Su Qi, the vice president, is not high, and the monthly salary is only 30,000 yuan.

This was previously agreed by Su Yi and those shareholders. Shareholders can work in the group, but the monthly salary cannot exceed 30,000.

It's not that Su Yi is pretending to be arrogant, it's mainly that those shareholders are afraid that Su Yi, who is in sole power, will **** up the wealth that belongs to everyone in the form of high salaries.

——If you set an annual salary of over 100 million yuan for yourself, and arrange a few relatives to be vice presidents or something, it is also an annual salary of tens of millions of yuan, then it is not a question of whether the group will continue to develop, but the group will Will not be hollowed out the problem.

Joint-stock enterprises, such problems are not uncommon.

There are some companies that make losses every year in their annual reports, but the salaries of executives are astonishingly high. There are hundreds of millions of annual salaries and hundreds of millions of annual salaries. This is the case.

For executives who are not shareholders, their salary should be in line with the market and that of group managers of the same size.

In this way, the salaries of those executives are higher than the salaries of the president and directors.

If Liu Qing did not have the two companies he invested in as his personal wallet, even if he became the president of Tianyuan Group, he would have no income.

On that little salary, after deducting the five insurances, one housing fund, and personal income tax, there is not much left.

Don't say that he can't afford a big villa, even if he has a big villa to live in, after paying the property management fee, the rest is enough for living expenses.

Not to mention raising a family.

He doesn't know much about other aspects, but he has a deep understanding of the mask industry and the live broadcast industry. After all, he has invested a lot of energy in this.

and Qin Kun chatted about the company's business and future development, and it took a whole morning to chat.

I ate at Tianyuan Media’s office for lunch. I ordered takeout. I ate with the employees in the office, chatted while eating, and got to know the thoughts of those employees.

Those employees are more confident about the future. What made them feel most confident was Liu Qing's charity show a few days ago, which attracted huge traffic to the company.

New media companies need traffic the most.

With traffic, everything is easy to talk about.

After the live broadcast where the number of online users exceeded 3 million, there are many more brands that want to cooperate with Tianyuan Media, and they are willing to provide a better mechanism.

Among them, there are a few brands that have exclusive cooperation with the ceiling-level anchors of professional e-commerce platforms. They have seen the huge traffic of Tianyuan Media and want to cooperate with them, and it is the exclusive one.

However, although the mechanism given by some brands is very good, the requirements are too high. For example, Liu Qing should come out to bring the goods in person.

This is unacceptable to Tianyuan Media.

It's not that Tianyuan Media couldn't accept it, Qin Kun lobbied to Liu Qing several times.

When talking about this topic at lunchtime, he said again:

"Boss, in fact, I think you can bring the goods once. There are several national brands and they have promised that as long as you appear in the live broadcast room to advertise their products, they will give them the lowest price on the entire network, which is more expensive than all platforms. It's cheap. With that kind of mechanism, our delivery data will definitely fly."

Liu Qing refused: "This can't be done, I'm not just the boss of Tianyuan Media, I'm also the president of Tianyuan Group. Bringing such a product may bring some sales data to Tianyuan Media, but it's not good for Tianyuan Group's image. "

"Boss, times have changed," Qin Kun said bitterly. "Now some business executives have come out to bring goods in person, and some local officials have come out to bring goods. Live streaming is a big trend. Even if some people look down on it now. Live streaming brings goods, but in a year or two at most, this concept will change.”

"Then at least the reviews are not good now," said Liu Qing.

He is reluctant to bring goods, mainly because he thinks that the reputation of carrying goods is too bad.

After the rise of    live streaming, Jing Xixi's reputation is not so bad, because the lower limit of counterfeiting has been transferred to the live broadcast room.

At this time, the live broadcast can be said to be a dance of demons. A few dollars can be blown into tens of thousands of dollars, and then sold to you at a price of dozens of dollars under the guise of giving benefits.

Every anchor with goods is an actor.

Tianyuan Media is relatively strict in the selection of goods and has a relatively high standard. This is because they want to make a brand and eat this bowl of rice for a long time. They must have a relatively high quality requirement, so as to convince consumers. Their selection has cultivated a fixed shopping powder.

There are some anchors who bring goods. They think that they won't be popular for too long anyway, and they want to make a lot of money while they are popular. They dare to accept any money, and dare to bring any goods.

Some commissions for bringing goods have reached half, and even 70%.

The commission is so high, and the manufacturer has to make money, so the quality of the goods can be imagined.

Under such circumstances, the reputation of live streaming is naturally not much better.

Even if it is Tianyuan Media, the quality of the goods is qualified, and there are no fake and shoddy products.

However, in terms of price promotion, it is not exempt from the custom. It will falsely report an excessively high price, and then cut off more than half of it and give it to the family as a welfare.

Only on those national brands, it is not good to falsely report the price, because everyone knows the price of those brands, even if there is a discrepancy, it will not exceed 10%.

Liu Qing felt very embarrassed watching his own anchor live with the goods, and felt that this was fooling a fool.

But he also knows that, for now, those who like to shop in the live broadcast room like to watch that set.

Ask him to do such a thing himself, but he really can't do it.

He is now the president of Tianyuan Group. He is a person who has never shaken hands with the website. He is a conscientious entrepreneur and a representative of positive energy.

If you do those false propaganda in the live broadcast room, it is recorded by someone with a heart, and then posted on various social platforms, that is a proper black spot.

Qin Kun felt a special pity:

"The profit margins given by those national brands are really large. As long as the boss accepts their requirements and brings the goods in person, with your influence and their profit margins, they can definitely sell out. Just those few It's not surprising that a brand has sold several hundred million in sales."

Liu Qing smiled: "Where is it so exaggerated? Several brands sell hundreds of millions, how is it possible?"

"The price-performance ratio is there!" Qin Kun said, "In fact, even if you are the boss, you don't bring the goods yourself, as long as they give me such a mechanism, I will bring the goods, and I am confident that the data will reach hundreds of millions."

He said what brands those brands were, and also said the margin of profit promised by others.

The so-called national brand is not only a brand known to the people all over the country, but also a brand that is highly recognized in the hearts of the people across the country.

Those brands include electrical appliances and drinks.

The price is basically known to everyone, whether it is expensive or cheap, you can know it with a search.

And the unit price is relatively high, more than a thousand yuan.

Liu Qing did the math. With his current traffic, he can bring goods to so many brands, and the sales in the live broadcast room can reach several hundred million. That's really not a big problem.

A brand is not just a product. For example, if there is a mobile phone brand, it will come up with seven or eight types of mobile phones, including high-, high-, and low-end models.

"However, the commission they give won't be very high, right? Even if they bring out a few hundred million, the income brought to the company may not be higher than the income you usually bring in once." Liu Qing said.

"The commission they give is really not high, it looks like one to three points." Qin Kun admitted this.

However, he also said: "This is not a question of commissions, but to make data. If we set a sales record in such a live broadcast, then Tianyuan Media will become the best delivery company with better bargaining power.”

"We are already the best." Liu Qing said.

"I'm talking about the whole network." Qin Kun said.

"The whole network?" Liu Qing was stunned for a moment, then shook his head, "That's impossible. The sales data of several hundred million can't set the sales record of the whole network."

Before he was reborn, he heard some incredible records of live streaming.

Tianyuan Media can easily become the No. 1 platform for acne scars, but if you want to be No. 1 on the entire network, it really lacks too much.

"The hundreds of millions I'm talking about are just the data of those brands. A live broadcast will not only bring those few brands, but more brands." Qin Kun said.

"That can't set a sales record on the entire network, right?" Liu Qing said.

The   poxyin platform has a lot of traffic, and Liu Qing is confident that the traffic of the live broadcast will be the first on the entire network.

But the users of this platform are more for entertainment, unlike those professional e-commerce platforms, people go to the live broadcast room for the purpose of buying goods.

For the same number of viewers, there is a big difference in the sales data.

"As long as we have a better price mechanism and increase our publicity efforts, it is not impossible." Qin Kun said.

He explained to Liu Qing:

"Those national brands will give such big discounts, that is, they are interested in your traffic. As long as you are willing to do such a live broadcast, we can also negotiate better prices with other brands. Attract more shopping fans to come and shop.”

"Acoxin has always wanted to vigorously develop e-commerce. We show that possibility, and they will also give maximum traffic support, which can save us a lot of publicity costs."

"Furthermore, it doesn't matter if we can't set a record, as long as we can be the number one on the entire network in the same period, then we are also number one."

"As long as we get the first place in the entire network, then our goal has been achieved."

Liu Qing blinked: "Didn't we get the No. 1 online sales for a day?"

"Ordinary days should have passed, but it is meaningless, no one will care." Qin Kun said honestly.

"Then which day do you want to be No. 1 in the entire network?" Liu Qing asked.

"Of course it's Double 11." Qin Kun said.

(end of this chapter)