Chapter 591： really incense

Chapter 591 Really Fragrant

The time has already entered November, and we should really consider the Double Eleven event.

The annual Double Eleven is a time when all kinds of e-commerce companies compete, and all kinds of real and fake discounts come out, and advertisements are flying all over the sky.

E-commerce is looking forward to that day, and many consumers are also looking forward to that day.

In fact, this so-called shopping festival has existed for so long, and some of the routines are already known to most people.

But there are still many people waiting to scan the goods online that day.

Some people believe that the legendary 50% discount will really appear, and more people are actually a habit developed over the years.

But there is one thing to say, most e-commerce companies will indeed make a certain degree of discount on commodity prices on that day, and the platform will also issue various coupons.

Although you still have to make money in the end, the discount is indeed bigger than usual.

This is also because so many people stay on that day to scan the goods every year.

Not surprisingly, that day will create astronomical sales figures.

Before the rebirth, Liu Qing didn't pay much attention to live broadcast delivery, but he also knew a few delivery experts.

Those people are out of the circle.

The first brother and one sister who brought goods on the professional e-commerce platform, in 2020, the sales have exceeded 10 billion, one is more than 20 billion, and the other is more than 30 billion.

The first brother of the iron factory also brought more than 8 billion goods. If you add the data of his apprentices, it is even more than 20 billion.

Compared with these giants, Tianyuan Media, a platform for acne scars, is really not enough to watch.

The data for September and October are good, all breaking through the billion order, but in the previous few months, there were no such good results.

From January 1st to the present, a full ten months have passed, and the total sales data is about 8 or 9 billion, which is still a certain distance from the big guys outside the station.

I can only say that I am already close to the first brother of the iron factory, but the profit generated by bringing the goods is probably less than one-third of other people's.

Of course, when it comes to profit, don’t say that Tianyuan Media is not that one, even the first brother and one sister of the professional e-commerce platform are not that one compared to that one.

Double 11 is a time when businesses must compete. There is competition among platforms, and there is competition among broadcasters.

A good data can make the anchor have better bargaining power.

Those top anchors started the pre-sale of Double 11 on October 20th for the sake of data.

has just entered November, and the sales data of some anchors has reached several billions.

In that year, the data on the delivery of goods in the live broadcast of Double 11 was too outrageous. All social platforms have the data of delivery in the live broadcast room.

Liu Qing has seen a few related screenshots, and remembers that the first place in the entire network is 8.7 billion, the second is 7 billion, and the third is more than 3 billion.

In this case, with the current strength of Tianyuan Media, it is obviously impossible to win the sales champion of the whole network in this shopping festival.

However, that does not refer to the day of Double 11, but from the day of October 21st to the end of November 11th, a 22-day data.

On the day of Singles and Doubles 11, Liu Qing remembered that the highest record on the entire network seemed to be about 1.1 billion, created by a sister.

The target is only set on the day of Double 11. With a better mechanism, it is not impossible to obtain the lowest price support from several national brands on the whole network.

Liu Qing couldn't help but feel a little excited.

He has no corresponding knowledge of enterprise management. The position of the president of Tianyuan Group has achieved the level of a tool person, and he is actually quite ashamed.

It’s just that he knows where his abilities are. Fishing in the office can contribute more to the group than actively doing things.

Being a tool is his best choice.

If there is a chance, he still wants to prove himself.

Live streaming is such a way to prove your strength.

Although he doesn't know how to live stream and bring goods, he knows the rules of live broadcast, and, most importantly, he brings his own traffic.

The identity of the president of Tianyuan Group and the certification of national anti-epidemic activists also allow his image to be used to endorse product quality.

The fans are not as many as some traffic stars, but the credibility support they can bring to the product is stronger than all the stars.

The most important thing is that if they can win the first place in the whole network and have stronger bargaining power, they will be more competitive in the industry and can take Tianyuan Media's business to a higher level.

So he asked Qin Kun, "How much do you think you need to sell to win the number one sales of the day?"

Qin Kun said hesitantly, "I think it's at least a billion."

Liu Qing shook his head: "Impossible, one billion can't be won, at most it will only be in the top three."

"Boss, how much do you think it will take to get it?" Qin Kun asked.

"I think it's at least 1200 million." Liu Qing used his magic skills to make predictions using the memory before rebirth.

He said to Qin Kun: "If you are confident that you can bring the sales of the goods to more than 1.2 billion, then I can play the live broadcast to bring the goods. If you can't do it, then forget it, I can't afford to lose it. that person."

Tianyuan Media's delivery data is not comparable to the previous big anchors, but Liu Qing's own popularity is higher than those of the big anchors.

He is the president of Tianyuan Group, in charge of hundreds of billions of assets.

Can't compare to those anchors, it's really embarrassing for him.

"Twelve billion..."

Qin Kun's brows wrinkled.

He has still made sales that exceed 100 million yuan. With a better mechanism, he can cooperate with several national brands, and then pull in Liu Qing. He feels that there is no problem with guaranteeing the bottom line of 500 million to 600 million yuan.

Spend tens of millions more to buy traffic, and increase the data, it can reach seven or eight billion.

Then you can make a one-to-two billion order by yourself, and do a little push-up, and you can barely make one billion in sales.

In this way, you may lose some money, but not much.

As long as you can win the No. 1 sales on the day of Double 11, it doesn’t matter if you lose some money, as long as you can take down the most favorable mechanism, you will be able to earn it back in the end.

However, 12 billion is a lot more difficult.

There is a great risk in making more than 200 million orders.

The brand side is not a fool, the return rate of the goods is high, people naturally know that this is a fraud, and future cooperation will be avoided.

If you are responsible for so many goods, and an extra 200 million in goods, even if you have the opportunity to sell them in the future, the cost will be quite large.

That pays a little too much.

"Can't you do it?" Liu Qing asked.

Qin Kun hesitated for a while, and finally said:

"Boss, you promise me one condition, and I think I can do it."

"What conditions?" Liu Qing asked curiously.

"Bring Ye Mo and Brother Feng over this day, and you bring the goods together." Qin Kun said.

In fact, he didn't think that Ye Mo and Brother Feng could play a decisive role, but he was not confident in the face of Liu Qing's problem at the beginning. Now he needs to find such a reason to convince Liu Qing that he has found it now. ways to increase sales.

What he thought was:

"Who cares, let's deceive people first. If we deceive people, the brand side can give a greater preferential mechanism, and then we can increase sales. As for whether it can break through 1.2 billion sales in the end, Whether I can get the first place in the entire network that day is a matter of the future. Even if I can't do it, can he drive me away?"

Thinking of this, my mood suddenly brightened.

They are all family members, and it is also for the good of this family. It is no problem to fool around.

With a confident smile on his face, he said, "Our company has two powerful traffic tools, one is the boss, and the other is Ye Mo. Putting these two traffic tools together will generate incredible data. Brother, this super-first-line anchor, the three kings of traffic converge, the hero of the world, irresistible!"

Liu Qing didn't know that this guy had already made up his mind to fool him. Seeing the smile on his face became more and more confident, he was also inexplicably more confident, thinking in his heart:

"This guy has been in the live broadcast industry for so long and has done a lot of research. He thinks it's possible, maybe it's really possible."

In that case, let’s try it out.

asked: "Then what do you think, the three of us appeared in the live broadcast room to bring goods that day, and how much sales can we make if we can win such a preferential mechanism?"

"1.2 billion is not a problem," Qin Kun said, "I think it is possible to break through to about 1.5 billion."

Need to say more, the boss will be happy.

But say too much, and the boss won't be happy again.

——The boss personally came out to bring the goods, and it is estimated that it can only make one billion at most. Bring two younger brothers out, if the data can make 2 billion or 3 billion, wouldn't it be a slap in the face of the boss?

Qin Kun felt that the figure of 1.5 billion is more suitable.

To talk about his own estimate, plus these two Internet celebrities with their own traffic, the sales volume is at most 800 to 900 million yuan.

However, this number must not be said, and the boss will not come out to bring the goods.

Anyway, you don’t have to pay taxes for bragging, so it doesn’t matter if you say more.

Liu Qing nodded, thinking in his heart, "You can't trust the businessman's words too much. Give him a 20% discount. Fifteen billion, and a 20% discount is also 1.2 billion. Well, that's it."

said: "That's fine, just this one time."

"Okay!" Qin Kun became happy.

Liu Qing added: "I'm a serious entrepreneur. You can't design the lines for me to bring goods in the live broadcast room so exaggerated. The original price is ninety-nine, and the current price is ninety-nine, so you can't do that. It's as much as it should be. Otherwise it would be a stain on me."

"Don't worry, boss, I have a sense of what to do," Qin Kun said.

Liu Qing's personal image is greater than the interests of Tianyuan Media, which Qin Kun is very clear about.

Tianyuan Media is just one of the companies under Liu Qing. There are many more companies like this in Tianyuan Group.

Liu Qing's personal image is gone, and the image of Tianyuan Group will also collapse, which will have a great impact on them.

Actually, it is not just Tianyuan Group that needs a positive image of Liu Qing, even Tianyuan Media also needs such a positive image.

Liu Qing's public image is better, and Tianyuan Media's credibility is higher, and more people will believe in the products they bring.

After the meal, the two chatted in Qin Kun's general manager's office for more than an hour. During this period, Qin Kun also called the heads of the national brand e-commerce departments, and said that their boss was willing to be on the double 11 day. Live broadcast of the goods to determine the price they negotiate.

If you can, you can come and sign the agreement tomorrow.

Let Liu Qing live to bring the goods, Qin Kun has said many times, this time he finally persuaded him.

The main reason for    is that now Tianyuan Media is invincible in the field of live broadcast and delivery.

If you want to develop further, you have to compete with the head anchors of other platforms.

Then you need to show your strength to major brands to gain a better bargaining power.

Relying on cheating and cheating, you can get temporary benefits and make bigger profits.

But if you want to survive in this industry for a long time, you must build up your reputation and be able to provide consumers with real high-quality and low-cost products.

To do this, you have to have the best bargaining power.

The bargaining power is not something that can be obtained by negotiation, but depends on your own sales data.

At present, the sales data of Tianyuan Media is not so strong, and there are not many brands that have been discussed. It can even be said that they are all brands that have been eliminated by several other top anchors.

Now there are so many national brands who have taken a fancy to Liu Qing's positive energy image and super high traffic, and are willing to give a better mechanism, Qin Kun does not want to give up.

Liu Qing also felt that it was a pity to give up.

After such an opportunity period, it may be gone.

The charity live broadcast brought a huge amount of traffic a few days ago, but this traffic will be outdated, because the memory of netizens is not so strong.

If you don’t use it in time, you won’t be able to use it later if you want to.

Liu Qing doesn't think he has the ability to raise such a hot topic again.

After talking about Liu Qing's live broadcast this time, Qin Kun is not satisfied with those national brands.

He took the news that Liu Qing was going to bring goods on Double 11 live broadcast, contacted more manufacturers, and discussed cooperation with them.

You can't make much money by bringing goods to national brands, you can only prove that your live broadcast room is genuine and the price is favorable, which improves the company's competitiveness.

The little commission given by others may not even be enough for promotion expenses.

If you want to make money, you still have to sell something else, the one with high commission.

Of course, the quality also needs to be decent.

The quality is not good, what affects the reputation of Tianyuan Media.

I said before that even if I starved to death, I wouldn’t bring the goods live, but I didn’t expect to escape the law of Zhenxiang.

After all, the discounts given by those brands are too big, and people can’t refuse.

For a person with traffic, the temptation of live streaming is too great, and few people can resist it.

Liu Qing is no exception.

(end of this chapter)