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He Qinghai said, "I'm afraid it won't be of much use. If it was useful, I wouldn't need to sell it to a bank!"

Bing Ying said: "Of course I have a way! You only need to organize your management experience as a training guide for the store manager and the staff! A bank was a business that made a lot of money! One year from now, half of the money in the entire Tianyue Kingdom will be in our hands! "

He Qinghai said doubtfully: "Young Master Wang, it's not that I doubt your ability, but the management of the bank is more difficult than anyone could have imagined …"

Bing Ying said, "I wonder what storekeeper He thinks about issuing paper money?"

He Qinghai was stunned, "Banknotes? Issuing paper money? "

Bing Ying said, "Yes! "Now that the market is filled with gold and silver, what if we use special paper as a proxy for the fixed amount of gold and silver?"

He Qing Hai was stunned for a long time, his mouth opened widely, and only after a long while did he come back to his senses, "What a brilliant plan! A brilliant plan! This is truly a brilliant plan! "

Du Jin said, "Even I, an outsider to the bank, could tell that this is a brilliant plan! Right now, he had to bring a lot of gold and silver with him when he went out. It was too inconvenient! A servant was needed to carry a hundred taels of gold and silver. If the price was over a thousand taels, he would have to use a horse carriage. If there was a lightweight item to replace gold and silver, it would definitely be extremely popular! "

He Qinghai corrected him, "No! No! Not very popular! It was simply epoch-making and innovation! But the question is, how can paper replace gold and silver? It's hard to convince people of these meaningless pieces of paper! "

Bing Ying said: "If your bank is big enough, the people will naturally believe you! Furthermore, the promotion function of the Muyun Daily cannot be underestimated! "

What Bingying said was the truth. The Muyun Daily had just been released in this era, and those people who accepted the new media like the newspaper did not fully realize that the newspaper was a powerful and direct advertisement!

They still did not understand the meaning of advertising!

In the 21st century, everyone knew that advertising was basically a fraud and didn't have a high level of credibility. However, those merchants still continued to advertise huge amounts of money in the newspapers, on television, and on the internet …

Currently, the people of Tianyue Dynasty had a high degree of credibility towards the advertisements in the newspapers. It was also the most effective way to vigorously promote new and emerging things!

He Qinghai repeated the words of Bing Ying, "Is it big enough?" The promotions were broad enough? This... This... This would definitely succeed! This kind of paper money, this kind of worthless new currency, will quickly sweep across the entire country like a plague, replacing gold and silver, and become the currency market's ruler for the next few hundred years! "

"It's probably thousands of years! Until the advent of the credit card era, there was no way to completely replace the role of paper money! " Bing Ying thought to herself!

He Qinghai said, "Young Master Wang, this note …"

Bing Ying gave a calm smile and said, "Let's call this paper money banknotes!"

"Silver notes!" "Silver notes …"

He Qinghai kept muttering to himself!

His family had been opening banks for generations, so naturally he had more foresight than others. He knew that the appearance of banknotes would cause a sensation in the world, becoming something new that was recorded in the annals of history! As though … Newspapers! In fact, the impact of the banknotes was even greater than that of the newspapers!

Bing Ying took out a few pieces of paper and said, "I have already drawn a few sketches of the model. Manager She and Boss Du can discuss this and develop the real template for the banknotes as soon as possible. On the day that the branch of Fengtong Bank is spread throughout the country, a large scale banknote will be issued!"

The business model of the restaurant's separation cycle!

The banknote issue from the bank!

It was too amazing! Too novel!

Du Jin's eyes were red!

His heart was filled with anticipation!

He really wanted to know what kind of new ideas this mysterious Young Master Wang would come up with about his bookstore and his newspaper business!

"Young Master Wang! Young Master Wang! It should be the Muyun Daily, right? "

Du Jin asked urgently!

Bing Ying said, "Didn't your Bureau's newspaper make a lot of money? Why are you so anxious? "

"Earning money is the same as earning money, but the cost of advertising is too high. There are too few people willing to offer money to advertise and the cost of publishing a newspaper is still too high!" Du Golden said.

Bing Ying said, "That's easy to handle! "Just subdivide the market!"

Segmented market?

Du Golden Light heard another new noun!

Although he did not know what it meant, his intuition told him that it was yet another new, earth-shattering idea!

Bing Ying continued, "The current newspaper has six sections, four pages, and one sheet of paper, right?"

Du Jinyang replied, "Yes!"

Bing Ying said, "What if we split this newspaper into six parts?"

Du Jin asked: "How?"

Bing Ying said, "The newspaper now has six sections, as long as these sections are subdivided into sections. For example, right now, the most important piece of news was the imperial news section! Actually, this piece could be classified into a large category and then subdivided into many smaller categories! "For example, the official news, the official promotion news, the official's private life, the official's corruption and malfeasance, the major matters of the court, the introduction of all sorts of official intelligence, and the opening of a few letters and interviews reporting the corruption of officials. The people who have been wronged can write letters to our book bureau and publish the truth to redress their grievances …"

Du Golden Light said, "Right now, this is the content of our imperial government's news section. But why didn't I think of it before?"

Bing Ying said, "Actually, it is not just a piece of paper! It was a subpage! From now on, the page of the newspaper was no longer just one page! But six! Every single page is like a huge page! "

"It needs more content to be published!" said Du.

Bing Ying said, "Yes! This requires me to train a group of reporters, hmm, the investigators responsible for gathering and gathering the news of all kinds of newspapers, to let investigators travel to every corner of the country! Furthermore, he had to adopt the reward system. Whoever was able to collect the most interesting and interesting piece of news would be rewarded! That way, the investigators would be motivated! The content would be even better! And the content is the only thing that attracts the reader! "

Du Golden Light said, "But this way, the costs will be much higher!"

Bing Ying said, "You changed from one piece of paper to six pieces of paper. Think about it, how much more ad spots do you think there are? No matter if it was the officials who wanted to promote their political achievements, the people of the martial arts world who wanted to promote their reputation, or the merchants who wanted to promote their products, all needed to advertise! With a lot of advertising space, the amount of advertising fees could be reduced a little! This way, more and more people would be willing to pay for advertising! When there are enough customers, you will not go to the customer, but let the customer beg you! "At that time, we can gradually increase the advertising cost …"

Du Jin's eyes shone with a golden light, as if he had already seen countless amounts of gold …

From one page to six, the advertising fee could be increased by six times! Even if the cost was reduced by 20%, the total profit could still be increased by five times!

Also, you can add new pages in the future... Six pages into eight pages, ten pages...

Bing Ying added, "After a while, we won't need to distribute newspapers for free!" "All the newspapers will be canceled for free. The price of each newspaper will be 5 copper coins!"

Du Jin said: "5 copper coins?" Wasn't this price a little too low? Now we will take a sample of the newspapers that have been distributed free of charge, and sell a newspaper for one silver coin! If all of them were charged, it would greatly increase the sales point of the newspapers, which would be much more expensive! However, if the amount charged is too small, I'm afraid that I will not be able to cover the expenses! "

Bing Ying said, "Why did you increase the number of newspaper sales? After all the fees had been collected, the points of sale would be cancelled! This way, we can save a huge amount of cost! "

Du Jin asked: "Why?" "In that case, how can we sell our newspapers?"

Bing Ying said, "If it was priced at 5 copper coins, would the newspapers buy it?"

"Judging from the current popularity of the newspapers, even the poorest farmers can afford to set such a low price!" The sales should be very good! "

Bing Ying said: "If that's the case, then why did you put in the cost to build the sales point? Can use the price of 4 copper, the newspaper wholesale to others, let others go retail to sell! He would never be able to earn big money by himself! The success starts with someone helping you earn money! "

Du Jin asked, "How much can you sell it for?"

Bing Ying smiled and said: "Boss Du!" Whether this method will work or not, you can try it! I'm sure that from now on, before the chickens are crowed, thousands of people will gather in front of your bookstore to pick up the newspapers and sell them! "

Du Golden Light was skeptical, but he didn't say anything on the surface.

Bing Ying thought for a while and said, "Boss Du!" If you still have any doubts in your mind, you can prepare some men in advance. If this method of mine doesn't work, you can arrange for these men to sell newspapers on the street. "This way, we can not delay the sale of the newspapers, and we can verify whether this method of mine is feasible or not!"

Du Golden Light thought for a moment and felt that this method was indeed perfect for both sides!

Even if he failed in the end, he wouldn't lose much! It wouldn't be too late to talk about building a sales point when this method didn't work.

Bing Ying was not a businessman. But she was from the 21st century, and she was a secret service agent. In her past life, she had been to many different worlds and come in contact with many different industries.

He Qinghai's family had opened a bank for generations, Du Jinxing had run a bookstore for generations, Mei Tianxing had excellent culinary skills, and he also had the idea of running a restaurant. They were all people with rich ideas and experience in this era, but compared to Bingying, they were still a far cry!

Bingying had originally thought that opening a restaurant, opening a bank, and opening a book bureau would all be enough. She could simply make a few suggestions and use the successful business and management methods of the 21st century to guide Mei Tianxing and the others.

But now that he was doing it, he realized that things were not as easy as he had imagined.