Chapter 1558

For the next two days, the factory and company were busy, all for this time.

The third morning, the secretary came to the office with a happy face, holding several statements. As soon as Xu Chen looked at her face, he knew that it had been done. He asked slowly, "has it improved?"

"Here are the sales of these days. Have a look." The secretary looked at Xu Chen with admiration.

Xu Chen took the report. On the first day of the price reduction, the sales volume only increased by 1%. However, after the sodium content detection station was repaired, the sales increased by leaps and bounds. The third day was the peak, and the sales reached an unprecedented 100 million.

Xu Chen patted the Secretary on the shoulder: "hard."

The secretary told him that the major media had already come, and many people interviewed Xu Chen.

Xu Chen smiles. What he wants is this effect.

A female reporter asked Xu Chen: "the blow to King Group this time can be said to be devastating, but it has come back to life these days. If there is any more negative news this time, how will king group deal with it?"

Xu Chen said with a smile: "this time everything is the result of the efforts of all the people in our industry. I will not let their efforts be wasted. This negative news is the first and last time."

The next day's headlines were the news of king group.

Xu Chen told reporters that the price reduction of snacks is only a few days, and there are still a few days to go before the price increase.

The speed of the media is extremely high. In just one night, news has been seen all over the country.

For a short time, the people who have demand all over the world are eager to buy like chicken blood. Passers-by also choose to buy because they see the news of the price reduction, for fear that they will be out of stock one step later. The demand of stores is far short of supply. The orders from all over the world fly like snowflakes, and the factory workers are very busy.

Secretary for his boss can be said to admire, but Xu Chen still feel far from enough, he read numerous successful cases of the group, finally thought of the problem of their pursuit.

It's advertising, and its publicity is far from enough.

Behind every successful company, there is a core with a great deal of publicity. After watching his own series of publicity, Xu Chen suddenly lost his temper with the people in the publicity department.

First of all, not to mention the problem of sodium content this time, there are great hidden dangers in the Propaganda Department alone. Advertising on the web is far from well-known. In addition to the number of snack workshops, King Group is in an awkward position.

Looking at his subordinates, Xu Chen said slowly, "do you know how powerful fans are? Even if their love beans endorsement of a thing they do not need, they are very happy to buy their own home. Once a mobile phone was ridiculed by countless times as "high price and low configuration." But the publicity of its mobile phone is amazing, and it has found countless stars to speak for it. The final sales volume is amazing, and it can also become the top three in the mobile phone sales list. "

Xu Chen looked at the advertisement of his publicity department, and found that not only did he not have a spokesperson for his snack image, but the pictures were childish and astonishing. He frowned and asked the staff who were afraid to give out the atmosphere: "are the snacks we offer only children can eat?"

The answer, of course, is No.

Xu Chen made a quick decision: "immediately find a star who can speak for his own snacks, and the image must be positive and sunny."

People in the Propaganda Department saw Xu Chen's strength and didn't dare to be careless in his work, but in less than half a day, countless news came.

"King" group's exposure on the issue of sodium content has far exceeded Xu Chen's imagination.

Red through half the sky is not willing, they ask for advertising fees have reached an astronomical number. Those in the limelight are not willing to. They are afraid to affect their image. There are many third tier stars, but they have no exposure. Instead, they are advertised by King Group.

Everyone looked at Xu Chen in distress, hoping he could give him a way.

Xu Chen wanted to break his head, and finally thought of a person.

That man is not a star. He was a net star in the early years. He was once famous for eating ten bowls of mixed sauce noodles. Later, because "the back wave of the Yangtze River pushes the front wave, and the front wave is shot dead on the beach", it gradually goes downhill. In recent days, he has regained his attention because of helping the old lady. He is just a suitable person.

Xu Chen sent people out to negotiate, and soon got the response of the netizen.

In this era, everyone is in line with the principle of man-made death. That net red suddenly became popular unconsciously, but it slowly flowed powder when it was unconscious. In his heart, he was an unbalanced Lord. Now someone threw out an olive branch, and naturally he readily agreed.

But because of this, I have a new idea.

There are so many stars, but the advertising expenses are also hard to accept. There are a large number of new people on the Internet, and they have a high degree of attention. Isn't there a net red like ox hair?

As a result, there are many more news about "King" on the Internet. Many netizens have made videos of themselves praising the delicious food with the "King" group's food. Moreover, after some improvement by Xu Chen, the food inside has become very exquisite and hierarchical, no matter in taste or packaging.The news of king group was once again exposed in the headlines. However, this time, it was not the problem of sodium content, but the certificate issued by the public security organ. In this news, the group's public relations personnel patted the chest to assure the people that all the snacks passed the test, the sodium content was completely qualified, and there would be no new problems.

After such an operation by Xu Chen, King Group is famous and its sales volume has reached an unprecedented high. Xu Chen is not satisfied, he is still trying to improve the visibility and sales, in order to achieve the ultimate.

This kind of operation caused an uproar in the industry, and the share price of King Group rose one after another, which made other people envious for a time.

Gu tingjue is one of them.

In the industry, Gu tingjue's company can be regarded as a giant. Now, after being stirred up by Xu Chen, he looks like a miserable man. Finally, he can't sit still and can only consult with the media he knows well.

The new era is a news we media, and we have heard about Xu Chen's operation. How dare they report casually in such a group and refuse Gu tingjue? In order not to offend Gu tingjue, the editor in chief reminded him: "boss Gu, the last sodium exceeding incident of King Group is about to bring them down, but it will bring them back to life Would you like to write on this

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