Chapter 134

"Manager Fang, this is Xianzi Yangyan pills which are popular in Yinhai beauty market these days..."

A young assistant handed Fang min, general manager of Yinhai branch of Lauder cosmetics company, a bottle of Xianzi Yangyan pills he had just bought.

Dylan has a high rate of beauty products in the international market.

As the general manager of Lauder Yinhai branch, Fang min was naturally aware of the recent decline in sales of Lauder beauty products. After a little understanding, he immediately found out the cause of the decline in sales of Lauder. It was amazing that a brand named "Xianzi" appeared in the Yinhai beauty product market.

It is this "unknown" small brand products that will take away a large part of the original customers of Lauder. Moreover, this situation has the tendency to continue to expand.

This makes Fang min have to worry.

The competition in shopping malls should also pay attention to "know yourself and know your opponent.". So Fang Mincai asked his assistant to buy a bottle of Xianzi Yangyan pills.

In fact, in Yinhai, it is not only Lauder branch that has noticed the rise of fairies, but also most other beauty brands.

Some of them are also taking the high-end line, and there is a direct competitive relationship with fairies brands are also concerned about this sudden rise of beauty brands.

However, at present, we still don't know much about the situation of fairies, and we don't know much about its products, so we haven't adopted any targeted competitive means.

Fang min took over the Xianzi Yangyan pill from her assistant and took a look at the exquisite and beautiful outer package. The patterns printed on the carton also gave people a sense of ancient charm.

From the design of the outer package, it gives people a feeling of high-end and high-grade. In particular, when Chinese people look at the design on the outer packing box, they can feel the strong Chinese classical style.

This is quite different from the pure fashion line design style of those international brands.

The design of Xianzi's outer packing box is full of Chinese classical charm and fashionable flavor. It can be said that from this design alone, it is a good combination of modern fashion sense and Chinese classical style.

For Chinese people, this kind of design style is actually very flattering.

Chinese subconsciously have a natural affinity for this kind of design full of Chinese classical style. It will give consumers a subconscious sense of "this is our own thing.".

Moreover, the material texture and workmanship of the packaging box are very high-end atmosphere, which gives people a very high-grade product at a glance, not a low-end product.

Fang min took the bottle of Xianzi Yangyan pills and looked at the outer packing box carefully. In her heart, she had to admire the high standard of the people who designed the outer packaging, and such a design can really please the consumers of China.

When Fang min saw the exquisite small porcelain bottle containing Yangyan pills, she had to sigh again. Only from the packaging design, the brand named "Xianzi" did a good job.

With the same Chinese classical style as the outer packing box, the porcelain bottle that can best represent the Chinese style is used in the container And the pattern design on the porcelain bottle is also full of ancient style.

At the same time, the appearance design of the bottle is a little bit modern, not completely copying some ancient porcelain bottle design.

"It seems that it is not a fluke that the products of this" fairies "brand can rise in the near future. Its products in the packaging design are completely consistent with its own propaganda positioning. If its product effect is really good, then the rise of this brand will be inevitable... "

Such an idea flashed through Fang min's mind.

In today's society, if a product wants to sell well, it is no longer limited to the quality of the product itself, and regardless of the impact of publicity and marketing, the packaging design has a great impact on the sales of the product.

If the packaging design makes people feel very low and awkward, it will be very difficult for this product to sell well.

Fang min is not clear about the specific effect of Xianzi Yangyan pills, but in terms of packaging design, she has to admit that she has done a very good job.

In particular, the positioning of "fairies" is very consistent with it. And also clearly publicized that the product formula was derived from an ancient Chinese medicine prescription, which was born with a cordial feeling in the eyes of Chinese consumers.

Open the stopper of the porcelain bottle and a stream of medicine will float out of the bottle when it is fragrant

This smell of medicine is not as bad as the traditional Chinese medicine, but it gives people a very refreshing fragrance.

From the mouth of the bottle poured out two Yangyan pills, Fang min looked at it carefully.

The pill is dark and deep, and its surface luster is crystal clear and round, like a small black pearl. Holding it in my hand, I felt that the pill was just like a "work of art" that had been finely polished.

Put the pill on the tip of his nose and sniffed, Fang min immediately smelled a pure incomparable fragrance of medicine.

She doesn't know the pharmacology of traditional Chinese medicine, so she can't judge anything from the fragrance. It's just a simple feeling that the medicine really smells good.

She put the two pills in her palm back into the porcelain bottle. Fang min raised her head and asked her assistant, "have you ever heard of the consumers' evaluation of this product?"Hearing Fang min's inquiry, the assistant even said, "manager Fang, when I went to buy this product just now, I saw that several people were also buying this product, so I asked them."

"According to the information I asked, those people are basically either repeat customers or buy them after listening to the introduction of their relatives and friends. I asked them how the effect of Xianzi Yangyan pill was, and people who had used it said that the effect was very good. And those who have not used it also said that their relatives and friends strongly recommend this product to them after using it. "

"In addition, according to those who have used it, the effect of this product is basically the same as that advertised on the box, and it can be obviously effective in three or four days. Although the price is not cheap, many people still want to buy... "

"Is it really only three or four days before it can be obviously effective?" Fang min was a little surprised.

Can let the consumer say that three or four days can be obvious effect, then obviously the effect of Xianzi Yangyan pill is really extraordinary.

"Well. I also heard a few people say that their sleep quality and spirit have improved a lot since they took this Xianzi Yangyan pill. I'm not sure if this is also the effect of Xianzi Yangyan pills Assistant way.

"Hiss..."

Fang min can't help but take a deep breath, and her eyes are more startled.

If this is the case, then this Xianzi Yangyan pill is really a bit extraordinary

After a moment's silence, Fang Min said, "you can take this bottle of Yangyan pill for test and see what ingredients are in it. In addition... "

"Keep an eye on this fairies brand."

"OK, manager Fang." The assistant was busy.

After the assistant left, Fang min sat alone in the office and meditated for a moment.

At this time, she suddenly sat upright, opened the browser on the computer desktop, and then quickly entered the words "Xianzi Yangyan pill" to search

In recent years, this Xianzi Yangyan pill is becoming more and more popular in Yinhai. I think there should be some information about this Xianzi Yangyan Pill on the Internet.

Fang Min wants to know more about this product from consumers who have used it.

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