Chapter 348： Stealing the concept (fourteenth update)

Chapter 348: Secretly changing concepts (fourteenth update)

"Ms. An, our company's advertisements are broadcast on other channels, but the effect is mediocre. Your Xiahua channel has the same fatal attraction, mystery and magic as your country and people. I believe that if our products are on your TV If it is broadcast, sales will definitely double!

In addition, your advertising is very cleverly inserted, making people remember the brand firmly and have a deep sense of identification. This is what our company is pursuing. Therefore, we solemnly request your company to cooperate with our company.

No matter what the conditions are, I can make the decision." At this point, Ivan subconsciously raised his chest and smiled: "I am the marketing director of the company and one of the legal heirs of the company. When I came to Xiahua, my father It gave me a lot of power and gave me a veto power in marketing. "

An Zhixia smiled and said: "Okay, I like refreshing people. I know that Mr. Ivan is interested in the Xiahua market and cable TV users, which is about to expand into a huge group, and he doesn't want to give up another free viewing with ads. There are currently almost 80% users.

It’s a coincidence that because we have achieved remarkable results in cable TV, we were invited to enter the homes of another 80% of users. Therefore, Mr. Ivan and I divided our discussions into three cooperations. "

Ivan smiled bitterly, "Ms. An is treating us like fat sheep and slaughtering us. We still take the initiative to send you to your knife. You said that we will try our best to meet your conditions. I believe that the smart and beautiful Ms. An will let us do the same." A huge profit, right?”

An Zhixia nodded, "Of course, we are looking for a win-win situation.

Let’s first talk about the nearly 80% of users. Our negotiation with the TV station is that our Xiahua Channel can choose advertisers independently, but the revenue must be shared equally with the TV station. At this point, Xiahua, like other channels, sets advertising fees based on product profits and the number of TV users. Mr. Ivan has no objection to this, right? "

Ivan nodded with a smile and said proactively: "This is the most fair and equitable way. In order to express our company's sincerity, we are willing to give your TV station an extra percentage point in profit. The profit of our products is 50% of the retail price."

"In addition to international cooperation with all TV stations in 57 countries, Xiahua Channel has also added 32 more countries. There are more than 2.2 million users who choose to watch programs for free with advertising. If according to the cable TV channel According to the charging standard, our station can make more than 1.3 million US dollars a month, which is equivalent to 2.7 million soft girl coins.

Of course this part of the money cannot be borne by just one of your advertisers. One-tenth is always okay, right? Played once a day during prime time. "

Ivan calculated silently. One month's advertising fee was 270,000 soft sister coins, which would be 3.24 million a year. It was not too expensive. After all, there were more than 2 million potential customers, and each person's consumption was insufficient. You can make it back in one go, and the profit is huge. He smiled happily and nodded.

"The number of users who buy cable TV changes every month. We don't take advantage of you. We use the number of users in May every year as the base number for this year. This year the base number is 450,000. However, because there are no advertisements in the middle of the program Yes, so we will insert advertisements directly into the program, and even give them different display methods and times depending on how much you invest.”

Ivan thought about the number of cable TV users who had a base of 450,000 but were growing at a rapid rate every month, and remembered how coveted and eager they were for the products in Xia Hua's program when they saw it, so he said: "We are here We invest 200,000 yuan per month in advertising fees, and I hope your station can carefully design it and allow us to increase advertising fees based on sales profits.”

"It's natural. Since we have accepted your company's order, we will never deal with it. If we plan our advertising well, we can have more international companies with strong financial resources and excellent products like you to cooperate with us in the future." An Zhixia He took the words with a smile and continued: "I believe Mr. Ivan knows that our Xiahua is now in a critical period of economic and social development. The market is uniformly regulated by the state. Although the Friendship Store can sell overseas products, its purpose is to facilitate life in Xiahua International friends are not for the general public, but are special entities under national control.

This is not how your company wants to work together. "

Ivan nodded repeatedly, "Yes, we and your country always have bad coordination in this regard. Chocolate is okay in winter, but it melts easily in summer, but it has to be evenly distributed to all parts of Xia Hua Kingdom, waiting for those who have bills. People came to buy.

This has greatly inhibited people’s enthusiasm for buying chocolate. "

"Mr. Ivan, I have a bold idea," An Zhixia said with a smile: "Let the supply and marketing cooperative become your company's general agent in Xia Hua Country. The retail price is 30% lower than yours at Youyi Store, and the profit is 37%. , we, Seven, take care of all marketing aspects. I believe that with a market of 800 million people in Xiahua Country, we will definitely bring surprises to you!”

Ivan was stunned and couldn't help but said: "Profit thirty-seven? Ms. An, how much profit can our company make from this cooperation plan?"

Having seen the real appearance of Xia Hua Country, and their on-the-spot inspections these days, he has already planned to give up on the current Xia Hua Country market. When the Xiahua Kingdom really rises and the people have money to consume chocolate, it will not be too late for them to enter the Xiahua market.

So at this moment, An Zhixia asked him for 70% of the profit. He shook his head without even thinking: "Ms. An, to tell you the truth, we have given up on Xiahua Market."

"Now that you've given up, why are you worried about making less money?" She smiled lightly and said slowly: "In other words, Xiahua Supply and Marketing Cooperative is your exclusive wholesaler. If you want to sell more, you will definitely have to pay. The price is relatively low, and the profit of 30% is not low. We are responsible for transportation and sales ourselves, and we bear a lot of risks, but you only need to produce according to the order.”

Ivan was a little excited when Xia Huaguo contracted the shipment. He bargained: "50-50, chocolate is a variety of flavors that our company has developed for a hundred years. The technology investment is huge, and it is not comparable to ordinary varieties."

"Sanqi," An Zhixia shook his head and refused calmly and insisted: "Mr. Ivan, the Xiahua market is like an iron ball. If you don't give enough benefits, it will be difficult to pry it open. With 30% profit, you can With 800 million customers, the volume can definitely support your company.”

"Ms. An, 800 million is your population, not potential customers. You are changing the concept. Forty-six points, this is the biggest profit we can give your country." Ivan gritted his teeth.

“Mr. Ivan, the country is developing, why can’t the people even afford a piece of chocolate?”

More, more, more, until twelve o’clock! !

(End of this chapter)