Chapter 376： no resistance

Chapter 376 No Resistance

Li Hanqian took a deep breath and immersed himself in calculation: "Your costs are fixed, so these installation fees and cable TV fees are considered to be an equal share of the cost and a profit."

“Yes, in order to better control the effectiveness of publicity, I asked Manager Hunter.

In a Canadian community of 500 households, the installation fee per household is 125 Canadian dollars, and the monthly fee is 3.5 Canadian dollars. The cost can be recovered in less than two years.

This is what he is willing to show us. In fact, the cost should be lower than this.

Assuming that our installation fee is 200 yuan and the monthly charge is 3 yuan, as long as there are enough households in the area, the cost can be recovered in two years. "An Zhixia nodded.

Li Hanqian was stunned, "So the number of TVs sold is enough, and the cost per household is about 278 yuan? We will have discounts when selling home appliances. The internal price is 20% off, and ordinary people are 10% off. If it is 20% off, then , the profit of the four TVs is only 240, 300, 360 and 420 yuan.”

It can be said that according to the three-cost bundled sales mentioned by An Zhixia, the nine-inch black and white TV will still lose money. Although the rest is profitable, it is shared between the supply and marketing cooperative and the Canadian TV station, which is not much.

He shook his head and said: "There is no room for implementation of this method at all. When we usually sell TVs at 20% off and 10% off, TV sales fluctuate very little. People buy TVs, and 70% of them are for weddings. Who is willing to buy them in normal times?"

An Zhixia chuckled and asked: "Actually, the main problem lies with the TV manufacturers. What is their supply volume, and what is the minimum profit they can make if we buy TV sets in large quantities."

“I really haven’t understood this before,” Li Hanqian pondered, “Just wait, I’ll make a call.” He took the phone book from the desk and went to the living room to make a call.

Fang Yuan walked up to An Zhixia and asked, "The matter has not been settled yet?"

“Well, Brother Qian asked the TV factory if the supply is sufficient,” she had already revealed the matter to him before. She was not afraid of Fang Yuan guessing her identity.

This kind of marketing method is actually not difficult. If you want to make huge profits from cable TV networks, you must ensure that there are enough TV sets. Users who have bought a TV may not necessarily choose to open an account to access the Internet, so bundled sales are the most appropriate, almost equivalent to mandatory Internet access.

The account opening fee of 200 yuan has been settled, so the cable TV fee of 3 yuan per month is only a small amount. People who can afford a TV will naturally be willing to enjoy the clear viewing mode.

Li Hanqian made several calls in succession, recording data while typing with the other hand. After a while, he hung up the phone and called An Zhixia to the study with a smile on his face.

This time Fang Yuan also came in.

"We have many TV manufacturers in Xiahua. What I'm asking about is the Kyoto TV factory in Tsu City. Their annual output is 200,000 units. Although their factory was able to produce color TVs three years ago, there are some important issues in the TV set. Components still need to be imported, so the number of color TVs is only 70,000 units per year, adding up to 270,000 units.

“However,” Li Hanqian said with a smile, “TVs are not small items, and the production quantity is supplemented according to sales volume. In other words, as long as there is a batch, the factory should be able to produce as much as you can sell. "

“What about the profit transfer issue?”

“The factory director said that if we purchase 1,000 TV sets at one time, we will be given a 50% discount, 3,000 sets will receive a 4.5% discount, 5,000 sets will receive a 40% discount, and 10,000 sets will receive a 3.50% discount. If it exceeds 10,000 units, if you pay a 50% deposit in advance, they will separately introduce three new black-and-white TV production lines and two color TV production lines for us, and enjoy a minimum 30% discount for units above 50,000 units!

The intensity is quite strong, but the quantity requirements are also quite high. "

An Zhixia picked up a pen and paper and calculated. After the 30% discount, the costs of the four types of TVs were 240, 300, 360, and 420. After adding the cost of the cable TV network of 280, the cost was 500. Two, five hundred and eight, six hundred and four and seven hundred!

She kept drawing circles on five hundred and eighty and seven hundred yuan. After a long time, she suddenly stopped writing and asked: "You said that if we sell a 14-inch black and white TV with an original price of one thousand yuan for 700 yuan, we will give away a cable TV of 200 yuan." Will there be a lot of people rushing to buy the TV network access fee?”

“It’s 100 yuan cheaper than the 800 yuan after the 20% discount. It should be a promotion.” They both nodded. One hundred yuan is equivalent to two or three months’ wages of many workers! The problem is that there is still a profit margin of 200 yuan at this price.

"We sell the 14-inch color TV with the original price of 1,400 yuan for 1,000 yuan, and also give away 200 yuan for the cable TV network connection fee. This is 120 yuan cheaper than the 1,120 yuan after the 20% discount. !" Their profit margin reached 380 yuan.

“You will make money if you buy it,” Li Hanqian couldn’t help but nod and said, “The people of Xiahua have absolutely no resistance to this kind of discount, and they want to take advantage of it even if they borrow from here and there.

It’s just that we can’t estimate how many units people can buy. "

"So what, we swallowed up 50,000 TV sets in one go and got the goods at a low price. We can't lose money no matter what. But we have to demand quality," An Zhixia said with a smile: "We now have overseas channels for a month The advertising revenue has reached 10 million yuan, and 50,000 TV sets can be paid off in two months.”

 Li Hanqian gritted his teeth and said: "The supply and marketing cooperative cannot afford so much money, but it can get you an approval note and convince the organization to give you full support and provide convenient conditions."

An Zhixia smiled and nodded. In fact, all units are state-owned, which has a great advantage at this time, because she does not have to worry about the sudden drop in TV prices that will affect the market order. At most, she will move the home of TV sales to the supply and marketing cooperative. .

Department stores and other shopping malls will also have to cooperate with TV stations in order to sell in the future.

With a direction in mind, the two of them discussed a lot and finalized every detail. As a future business tycoon, Fang Yuan would naturally say a few words from time to time to help them improve.

For example, in order to prevent people who have recently bought TVs from feeling unbalanced, they have to give everyone a transition period, just as the cable TV system has just begun to be installed. They advertised on TV, radio and newspapers. As long as they deposited 200 yuan in advance at the supply and marketing cooperative in the city where the cable TV network was located, they could enjoy the lowest discount price, receive 200 yuan in network access fees, and a year's cable TV fee.

They build momentum for cable TV networks, change people's consumption concepts little by little, and make everyone aware of the strong discounts, achieving the purpose of promotion.

To this end, they have also proposed many promotional methods, such as on-site lottery draws, charity performances, etc.

The three of them talked until past ten o'clock, then sorted out their thoughts and broke up the meeting.

Today is a bit late~ I feel like I can add another chapter. . . .

Happy Mid-Autumn Festival~

I want to set a flag! I will make up for today’s chapter in four chapters tomorrow. I hope you don’t get slapped in the face~~Ouch!

(End of this chapter)