Chapter 563: Good eloquence
An Zhixia smiled and asked, "Are you willing to give it up? That's money you have saved for seven or eight years."
Fang Gexin chuckled: "I'm a little reluctant to part with it, but after saving the money for so long, I have no use for it, so I might as well do something meaningful.
Besides, I published a book for myself and let more people see it, which is good! "
"It's pretty good," An Zhixia nodded and smiled, and then she calculated the score: "Your booklet is not thin, and it has to be printed in color. If it is made into a magazine style, there are some requirements for the choice of paper.
Colored ink is relatively expensive, and with good paper, labor, machine wear, rent, etc., the cost is about 40 cents. In other words, you can print 2,2300 copies for more than 900 yuan. "
Fang Gexin felt very happy when she heard about more than two thousand books, and felt that the nine hundred yuan was worth the money.
But An Zhixia continued: "More than two thousand magazines seem like a lot, but think about your current school, how many people are there in one grade?
Are there seven or eight hundred people? There are more than 2,000 for three levels.
Your book is not enough to cover a school, so how can it arouse a strong response in society?
If the book is handed over to printing companies, newspapers and other units, they will definitely sell it for one or two yuan, so there will not be many people willing to spend money to buy it. And this is not in line with your original idea, right? "
Fang Gexin’s face fell, “Ah, nine hundred yuan is enough to distribute to our third-grade students? That really doesn’t stir up much excitement!
Mom, what do you think we should do?
This is something I personally want to do for the country, and I don’t want you and dad to dig into your pockets to do it for me. "
An Zhixia touched her head. The child who was so small back then had grown so tall in the blink of an eye. She chuckled and said, “Maybe you should ask your uncle and your dad for help.
Aren’t they opening the Lanxiang Technical School recently?
It just so happens that you can use your public service brochure as a form of advertising and place it all over the country! "
Fang Gexin opened her eyes wide and quickly understood what An Zhixia meant.
She grabbed An Zhixia's hand with excitement, "Mom, you are saying that my book can serve as an advertisement for the Lanxiang Technical School run by my father and uncle. They gave me sponsorship funds to print this book...print tens of thousands of copies." Quantity, does it look good to the people across the country?”
"It's not ten thousand, but millions or tens of millions," An Zhixia scratched the little girl's nose and said with a smile: "And not only Lanxiang Technical School, you can also recruit a lot of advertising space, with Add your own method in a particularly harmonious way, and the advertising fees earned can expand production!
With the production volume, I’m afraid some advertisers can’t help but want to cooperate with you. If you keep going, I believe that everyone will get one copy of your book! "
"Mom, you are so awesome!" Fang Gexin was so happy that she went crazy. She hugged An Zhixia's neck and kissed her several times, giggling with joy. "I really can't imagine that what I write can be achieved." In so many hands.”
"What's the point of this? You write well, and your starting point is very correct. It is accompanied by many photos and hand-drawn caricatures. Even ordinary people who cannot read can capture what you want to express through these. .
I still remember that when you were this young, you vowed to me that you would be a writer when you grow up, and you would buy me delicious food with the royalties you earned. "
Fang Gexin smiled and nodded next to An Zhixia: "I have never forgotten this idea. I found that the pen is like a gun that charges into battle. It can hit wherever you point it. It can also control the emotions of everyone. It is more interesting than other industries. And effective.
No wonder some ancients gave up medicine and followed literature, and some abandoned martial arts and followed literature.
I want to be an all-round writer who can not only draw cartoons but also write inspiring articles so that people of all educational levels can understand them! "
“Good girl!” An Zhixia gave her a thumbs up appreciatively. "You can go find your Uncle Ben later and ask him to help you choose some more suitable advertisers."
Fang Gexin responded and couldn't wait to tell her, then took the booklet and went to find Ban Lei.
After these years of training, Ban Lei is no longer the young boy he was back then, and is now able to stand on his own. He personally took Fang Gexin to browse through the various advertisers submitted to Tomorrow Culture Company.
“Xinxin, take a look first and see if there is anything you particularly want to insert.”
Fang Gexin nodded and stood in front of the information rack. While flipping through the advertiser's information and her own brochure, countless creative methods came to mind.
There are many types of products that need to be advertised, but she cannot accommodate them all and must screen them in a targeted manner. For example, her initial plan was to rely on advertisers to invest funds to expand magazine printing, so she also had to evaluate the level of advertising fees.
She tries her best to get high advertising fees while also inserting her products into the brochures cleverly and naturally.
Fang Gexin and her brother Fang Lixi visited each family one by one to explain their intention. However, many companies saw that they were too young and unworthy of trust and cooperation. They did not even look at the cover she handed over and made excuses with their hands.
She grew up listening to An Zhixia's chicken soup, and she also encountered drastic changes in her family, so Fang Gexin's temperament is extremely determined. Whatever she sets her sights on, she will definitely try her best to achieve it.
Every time Fang Gexin is rejected, she must sum up her experience and get ready to go again.
She is also very good at applying what she has learned. After several times of practice, Fang Gexin once again entered a large manufacturer and brand.
As soon as she entered the door, after saying hello briefly, she smiled and said first, regardless of the other person's attitude: "Hello, sir/ma'am.
This is a brochure developed by Tomorrow Culture Company. Please take a look. The content in the booklet is extremely rich and eye-catching. As long as the reader can be attracted to the page and open the first page, he will keep reading.
You can put yourself in the reader's shoes first.
Although there are many advertising media now, such as mobile advertising trucks, billboards, TV, radio, newspapers, etc. Each one has its own limitations more or less, but our brochure is different.
Because funds are sufficient, we will print as many copies as possible and distribute them to many people according to units and communities on a public welfare basis.
I believe no one can resist the temptation to receive free books.
The book is rich in pictures and texts, and has a wide audience. Even illiterate old men and women can feel the atmosphere of foreign countries through photos.
Now that you’ve received attention, are you still worried about your company’s products being unsalable? "
"The little girl is very eloquent, okay, you guys sit down first and I will experience it as a reader." This is a Kyoto clothing tycoon.
He used to be involved in the black market and had accumulated enough funds. When the spring breeze blew, he was the first to respond to the organization's call and do business openly.
(End of this chapter)