Chapter 338： 3 carriage

When Eddie Ku was at Apple’s headquarters in Silicon Valley, USA, explaining to Apple’s new CEO Tim Cook about the importance of WeChat to Apple, Yang Huan was in Southampton’s Ting Yu Xuan, leisurely. Zai drinking afternoon tea.

Sitting across from him were two middle-aged men who were obviously already blessed.

The one on the left is a big bald head. If a media reporter sees him, he will be recognized at a glance.

Former Manchester United and Chelsea CEO, Peter Kenyon.

After class from Chelsea, Peter Kenyon broke into the American entertainment industry and did other things, but it didn't go well.

Today, he is the CEO of the team in Middlesbrough.

But for a talent like him, everyone knows that Middlesbrough is just a transit point.

Don't look at Peter Kenyon's disgraceful resignation at Chelsea, but in fact, in the business circle of professional football, he still sits in the top spot.

The other is Ron Gurley, who has a fat body, who also left Chelsea not long ago.

This professional manager is known as the disciple of Peter Kenyon. He is best at dealing with the relationship with the media. At the same time, he has his own uniqueness in commercial sponsorship negotiations and the construction of the merchandise sales system.

It has been rumored in professional football circles that Peter Kenyon and Ron Gurley are golden partners.

The former is the best football marketing expert, who is good at developing new business models, building the club's image and enhancing the club's market value, while the latter is better at specific business operations.

The cooperation of the two helped Manchester United establish the king status of the football world's business empire.

After that, the two moved to Chelsea at the same time, and helped Chelsea to sign a series of commercial sponsorships such as Samsung and Adidas, which greatly improved Chelsea's image and popularity, and ranked among the top ten European giants.

Sitting on either side of Yang Huan are the two top executives of the team, executive chairman Nicolas Cortes and Sun Yue.

Before Yang Huan decided to invite Peter Kenyon and Ron Gurley to come to negotiate, he discussed with Nicolas Cortes and Sun Yue, and both of them agreed, especially Sun Yue.

But Peter Kenyon obviously decided to go south after a period of careful consideration.

"I have a question!"

Yang Huan smiled and looked at the two middle-aged people in front of him, especially the big bald head Peter Kenyon.

"Please speak!" Both raised their heads and looked at Yang Huan.

Young, too young!

This is their first impression of Yang Huan.

But while marveling at Yang Huan's youth, they have to admit that Southampton has indeed done a pretty good job in the past year or so, showing a promising blueprint and prospects.

"Do you think, why did Chelsea encounter the current predicament?" Yang Huan said straightforwardly.

In the eyes of ordinary fans, Chelsea seems to be just a poor result.

But in the small professional football circle, everyone knows that Chelsea's influence has been much less than before.

This is not difficult to see from Adidas daring to take 30 million pounds to sponsor Southampton, but not willing to raise the sponsorship fee for Chelsea.

Even from the players' point of view, Chelsea's introduction of Torres was made by money, and it was still a big parallel import.

Really capable top players, no one wants to go to Chelsea!

After Peter Kenyon and Ron Gurley looked at each other, the former nodded and answered.

"I think this issue has to be looked at separately. In the years when Chelsea rose, the traditional giants were at a low point or were in their own troubles. For example, the Premier League Manchester United, Arsenal and Liverpool, La Liga Real Madrid and Barcelona are all in Serie A is relatively better during the trough and adjustment period, but Juventus and Milan also have their own problems."

In those few years, the Bundesliga did not have much competitiveness at all, and it was even in danger of being caught up by the Ligue 1.

"Under this situation, Chelsea has suddenly emerged, not caring about the players' worth, but only caring about the strength of the team. The signing strategy has undoubtedly greatly stimulated the entire football world and catered to the tastes of countless fans."

When Peter Kenyon said this, he paused and thought about it seriously.

"Although this is a bit controversial, it must be said that in those years, Chelsea led the entire European football transfer market. At that time, Chelsea was the vane and leader, so the media and fans have paid great attention."

Yang Huan kept nodding, at least he felt that Peter Kenyon was right at all.

"This is an opportunity for Chelsea, especially with the accumulation during the Ranieri period. When the Mourinho era broke out, Chelsea ushered in unprecedented development prospects. As long as the last step is completed, it will be able to be in Europe. The forest of giants in football, lay its place!"

"That's the Champions League!"

Many fans mention the Champions League, but they only notice its importance, such as the monetary gains it brings.

As everyone knows, the importance of the Champions League to a team, especially a Chelsea that was invincible in the early years, is of vital importance, and it is an important opportunity to complete the transformation from newcomer to powerful.

If you don't believe it, take another look at the restructuring of the Champions League until now, all champion teams are all traditional and powerful!

Porto is considered a declining power, but it also helped the coaches and leading stars including Mourinho, Carvalho, Deco and others to complete the transformation and evolve into the world's top.

Year after year in the Champions League, Chelsea has gradually been eroded.

As the saying goes, it’s the truth that one blast, then decay, and exhaustion after three times!

"The loss of the Champions League is undoubtedly a painful blow, but the more painful blow comes from two levels!"

"One is the boss Abramovich, who has been blinded by personal feelings time and time again, and has interfered too much in the internal affairs of the team. Starting from Mourinho, the head coach has changed one by one, especially when he is struggling for melon Diola, as a result, Guardiola did not consider Chelsea at all, which shows how much the influence of the team owner's excessive interference with the team is."

"There is another aspect, that is, when the subprime mortgage crisis and the European debt crisis hit, Abramovich’s assets have shrunk significantly. At the same time, the substantial investment in the previous years has failed to win the championship trophy. , So he also began to doubt whether the team’s strategy was correct and whether he should continue to stick to it."

"This kind of suspicion has transformed into the transfer market. It is that the investment is not resolute enough. For example, Kaka, Chelsea watched for three years, and they almost went to Manchester City, and finally went to Real Madrid. The most ironic is Ribery and Jie Rad, Villa, Tevez, Robinho, Ronaldinho and others."

Yang Huan frowned when she heard this.

This is indeed a very interesting question.

In terms of influence and status, Chelsea is indeed enough to rank among the giants.

But why did signings fail again and again?

"Abramović and Chelsea are very interested in bringing in these players, and many of these players are also interested in joining Chelsea, especially Robinho, but he eventually went even Chelsea Not as good as Manchester City."

"As I said earlier, it led the transfer market and invested a lot of money, but it was not a problem. Everyone believes that with such investment, the team's strength will steadily increase and the championship will be sooner or later. thing!"

Yang Huan couldn't help nodding, this direction is correct.

Many people suspect that money cannot buy a championship. This is because there are other reasons behind that cause the championship to fall behind.

Just ask, in the entire professional football world, which champion team is not piled up on money?

This is true even in Barcelona!

"What really caused Chelsea to face the current dilemma is a dead spot!"

Peter Kenyon’s analysis was a hit, because no one knows and understands Chelsea better than him.

Therefore, everyone in the room immediately looked at him.

"Insecurity!"

When he said this, everyone seemed to understand a little bit.

"Everyone in the entire football world has doubts about Chelsea and Abramovich!"

"On what basis is your Chelsea's giant status built on?"

"In the end, how long can you last for Abramovich's passion for football?"

"You are not a traditional giant, you lack the background, and the so-called background is to stand in the woods of the giants for a long time, giving players, fans, and giving everyone a sense of security in the football world."

"It's not terrible to lose the championship, but Abramovich's continuous coaching changes have led to chaos in the team and the tightening of money that followed, which has greatly deepened the insecurity of the outside world towards Chelsea."

"This is the biggest and most serious dilemma currently faced by Chelsea!"

Yang Huan, Sun Yue and Nicolas Cortes all nodded continuously.

I have to admit that Peter Kenyon's remarks gave them a lot of touch and excitement.

It is also a team full of strong competitiveness established after the strong influx of capital.

The problems that Chelsea have encountered are entirely likely to become problems that Southampton will encounter next.

Why do the outside world always suspect that Southampton is falling apart?

Why did the fans react so much when Southampton decided to sell the players?

Why do the outside media always like pessimistic remarks about Southampton?

The same predicament, the same problem, happened to Southampton, and what they saw was a precursor to falling apart.

But if it happened to Manchester United, they would see a trough and expect Manchester United to regroup.

Arsenal hasn't been crowned for so many years, but how come no one says the Gunners are going to die?

After all, it's not because the media is biased against you.

It's because you didn't show signs of convincing them!

Even if Yang Huan stood up and said that I would invest 100 million yuan in the next year, who would believe it?

You can say that today, but you can also say that I am no longer involved tomorrow.

Is it possible that someone still has a gun, forcing you to continue investing?

Yang Huan sighed deeply, then laughed.

He has to admit that Peter Kenyon is indeed the professional manager who is most familiar with football in today's football, and he is also a very good football marketing expert.

Not to mention anything else, just looking at him, as well as the analysis of in-depth and simple language, is enough to prove his strength.

Nicolas Cortez may be a very good club manager, but he will definitely not be an outstanding talent like Peter Kenyon, because he lacks such a keen vision.

Of course, this is not to say that with Peter Kenyon, Nicola Cortez is no longer needed.

The latter has a good temperament and personality, and he is also a person Yang Huan trusts, which is also very useful.

"Let me talk about it again, how do we in Southampton avoid repeating Chelsea's mistakes? How to achieve corner overtaking and catch up?"

Peter Kenyon and Ron Gurley also laughed.

They know very well that Yang Huan will ask this to prove that they have passed the first level of interview.

Next is the time to test their real materials.

Being able to see the problem proved their vision, but whether the problem can be solved, this is the test for them.

"Mr. Yang Huan, the key to the problem lies in the sense of security, which is the most solid foundation for a team!"

"We need to establish a complete set of club management and operation system, and implement it unswervingly in accordance with this set of system, so that players, fans, media and club employees can clearly see that we are operating this team for a long time. Ambitious."

"As long as they see this, they will naturally rely on the team and feel safe!"

After speaking, Peter Kenyon and Ron Gurley said many more specific matters.

For example, how can the team better provide services within its capacity for cities, communities, and fan organizations?

How does the team protect the interests and treatment of players and employees, so that they can play and work for the team with greater peace of mind?

It is not difficult to see that Ron Gurley is better at specific details.

For example, he proposed a minimum living wage system.

In the UK, there is the so-called minimum wage, which is £6.5 per hour.

However, this payment standard does not consider the cost of living, prices, and inflation in the area.

For example, such a salary in areas such as London and Southampton is obviously not enough to guarantee the most basic life.

The so-called minimum living wage system is based on the comprehensive consideration of the cost of living in Southampton, such as renting and traveling, and then according to factors such as price declines and inflation, calculating a minimum wage system that can ensure the basic life of employees without worry.

This applies not only to employees and staff, but also to players.

Yang Huan feels that this system is very meaningful and it is also necessary, and it can also improve the image of Southampton's club.

Outside of professional football, many large companies have adopted a minimum living wage system to protect the lives of their employees.

But in professional football, especially in mainstream professional football in Europe, no one has yet adopted it.

Southampton will be the first team to implement!

This also strengthened Yang Huan’s view. Nicolas Cortez continued to serve as executive chairman, Peter Kenyon served as chief executive officer, and Ron Gurley served as chief operating officer. The three together formed Southampton Management. Layered troika.

With the judgment in his heart, Yang Huan began to discuss some issues with them more deeply.

At this moment, Yang Huan's cell phone rang.

It's a call from the clinging Hamad!

...

...()