Chapter 510： Kill Hollywood in Hollywood

"All wrong?"

Everyone in the conference room was dumbfounded!

"How is this possible?"

"Yeah, it's impossible. How could there be so many random audiences in the cinema?"

Yang Huan smiled, "Why is it impossible?"

After a pause, he said again: "According to the data I have on hand, among the audiences in domestic movie theaters, only a small percentage of them enter with purpose. More than 60% of the audience are very random. Pick a movie."

"This is still in the first-tier cities. If you go to the second- and third-tier cities, the ratio will even exceed 70%!"

As soon as Yang Huan finished speaking, everyone below immediately fryed.

Seventy percent?

What ratio is that?

In other words, most viewers have no strong intention to watch which movie they want to watch. They all make a random decision after walking into the cinema.

This data directly stunned everyone present.

"How do I feel that when movie fans go to the cinema, they rush to watch a certain movie?"

"That's how you feel. In reality, I'm afraid it's hard to tell."

"Yes, I think we may be confused by the surrounding circles, but this may not be the case!"

"Well, there is such a possibility, especially now that the second and third tier cities are rising, and the film market in the fourth and fifth tier cities is getting bigger and bigger. On the whole, random audiences may indeed occupy the majority."

"What Young Master Huan said reminds me of it. If random audiences really dominate the audience, it would just explain why many films have so much reputation, but the box office is rising."

"Because of the film reviews and word of mouth on the Internet and newspapers, random audiences don't care at all. They walk into the movie theater purely to buy a two-hour pastime and entertainment!"

"Yes, in this case, the advantages of the matrix distribution model will be reflected. After all, the interaction between the matrix model and the theater can better attract this group of random audiences."

"No wonder Master Huan made such a decision in the first place!"

"Yes, it's so bad that we think we know the market!"

"Ashamed, ashamed!"

Everyone is talking about you, but Yang Huan is silent.

He just wants to tell this group of filmmakers not to think of the self-righteous imagination in his small circle as a fact!

Perhaps the proportion of random visitors in super first-tier cities such as Beijing and Longhai is relatively small, but it will not be less than half!

This is determined by the overall level of the current domestic movie fans!

"Master Huan, is it not convenient for Fang to reveal where this piece of data comes from?" Master Xing seemed calm.

Yang Huan nodded and said, "I entrusted the investigation to the Yang Family Academy a year ago!"

When everyone listened, there was no problem, and the data was very reliable.

After all, the theaters directly face the fans, and the Yangs theaters currently have their own movie theaters in more than 100 cities across the country. They will investigate and the data obtained must be no problem!

"As I said before, film is a business. Since it is a business, then we must understand the consumers we face, understand our market, and understand ourselves!"

Yang Huan's words made everyone present nodded.

"In the past few years, the domestic movie market has grown by leaps and bounds. We have the largest population base. Our movie screens are increasing rapidly every day. In the next few years, the box office of our movies will get higher and higher. To the point that no one dared to imagine!"

Everyone basically agrees with Young Master Huan's analysis.

With a population of more than one billion people in China, it is nonsense to say that the film market has little potential!

With the development of the economy and the improvement of domestic consumption levels, the demand for viewing movies of the younger generation is also increasing.

The big cake of the movie market is definitely getting bigger and bigger.

"More and more companies, more and more funds, have begun to rush into the film and television industry crazily, and the competition will become more and more fierce in the future, so we must think carefully about what we have to rely on to communicate with others. competition?"

The Yang Family?

Just kidding, that's from the Yang Group!

People also want to make money, but also to make money.

If your movies don’t sell well, and other people’s movies are selling at high prices, do you still expect the Yang family to watch it for your own family's sake, and stay with you if you don’t make money without making money?

Do not be silly!

It's already a market economy now!

"So, from the beginning, I said that with two hands, one hand for distribution and the other hand for production, the preliminary results of our distribution system have come out, and everyone has seen it. This is the result of professional operation!"

"Specialization and quality, I hope these two pieces can become the brand label of our Miracle Pictures, and will also become our core competitiveness!"

Everyone present felt the determination and courage in Young Master Huan.

From the moment he invested so much money to set up a distribution system and acquire the world's top and most professional special effects company, it was enough to see Shaoye Huan's determination.

But some people expressed concern about this.

"Master Huan, this is probably not easy in the current domestic film environment!"

Yang Huan looked over and found that it was Huang Jianxin who was talking, and he was considered the best film producer in China.

"Why?" Yang Huan asked with a smile.

Huang Jianxin came from an academic class and knows all this very well.

"As the saying goes, there are specializations in the technical industry. Film is an industry. There are too many specialties involved. In a mature film industry system, a film project has completed hundreds of project processes before the project is initiated to filming. Seventy percent, the rest is crew shooting, post-production, and distribution, accounting for only about 30%."

"In other words, crew shooting and post-production do not account for a large proportion of the entire film project process. On the contrary, the preliminary preparations and plans are the most time-consuming and resource-intensive."

Yang Huan nodded, "Go on."

"In the case of special effects, many people think that special effects are post-production and they are only used after the shooting. In fact, they are not. The special effects team should participate in the planning before shooting, and even follow the crew to complete the entire shooting process. The cost estimation, as small as the setting of the scene when the crew is filming, requires the participation of the special effects team."

"Many movie fans say that the special effects of our domestic movies are scumbags because they don’t know. Our current process is that the crew quickly shoots and throws them to the later stage, and they don’t realize that the pre-preparation is insufficient, or the crew is shooting. The remaining problems cannot be remedied by post-production."

"For a simple example, when the crew was shooting some shots with special effects added in the later stage, the green cloth on the scene was dirty. This is something that the special effects team cannot solve, but it is not serious. What is nonsense is that some directors actually appeared green decorations when setting up the scene in front of the green cloth. What do you ask the special effects team to do?"

"This kind of low-level, even amateur mistakes, are countless in domestic film production!"

Yang Huan didn't expect it to be like this, so he couldn't help asking, "Is it a formal process? The special effects team should participate in the operation of the entire crew early?"

"Yes!" Huang Jianxin nodded, "Old Xu's Flying Armor of Dragon Gate does that, and the special effects are reflected!"

Xu Ke couldn't help but smile when he heard this, "In fact, not only the special effects team, including the trailer team, editing team, publicity team, screenwriter team, etc., should participate in the operation of the crew early."

"How do you say?" Yang Huan asked again.

"As Huang said just now, there are specialties in the art industry, and editing alone is divided into full-film editing and trailer editing. These two are different fields and require different materials. In addition, art directors and poster designers are also different. Yes, the photos taken by the crew may not be suitable for posters."

"There is also a screenwriter. Different screenwriters are good at different aspects of creation. In the mature film industry, there should be a role like a script doctor."

"Script Doctor?"

"Yes, as the name suggests, the script doctor picks up the mistakes in the script and gives solutions, from the theme of the script, the setting of the characters, the transition of the plot, and even the appearance and dialogue of each character, etc., the script The screenwriter of "may be fascinated by the authorities, but the script doctor must be clear about bystanders!"

"But at present, most of the production crews can save even the screenwriters, let alone script doctors!"

Yang Huan really did not expect that in the original mature film industry system, there are so many different subdivisions. No wonder it is called the film industry!

In that case, domestic movies are really low-level.

Perhaps after seeing Huang Jianxin and Xu Ke both talking, Chen Guofu also smiled, "Let me also say a few words."

"I think the biggest difference between the domestic film industry and Hollywood is still a matter of money!"

"Oh? How do you say?" Yang Huan became interested as soon as he heard about the money.

He lacks everything else except money.

Chen Guofu smiled and said: "Just now both Lao Huang and Lao Xu mentioned the issue of subdivision of work types. Then I will mention another aspect, which is the issue of shooting costs."

"In Hollywood, the director is just one of the jobs in the crew, and the common method of filming in Hollywood, there is an academic saying, called the master technique, which can be said to be the most important advantage of Hollywood."

Yang Huan looked at Chen Guofu with interest and listened to him to continue.

"As early as more than ten years ago, the famous director Wu Yusen went to Hollywood to shoot Broken Arrow. He was cooperating with the superstar Travolta. When Wu Yusen first arrived, he still used the shooting method of Hong Kong movies. One scene was only shot three times at most. It was the characteristic of Hong Kong films at that time. It was pursued once and never wasted film. The film ratio was quite high.

"But I stopped doing Travolta, so I went to Wu Yusen and asked why you only shot three times? This is Hollywood, not Hong Kong. The film ratio is not a problem. The film crew paid me enough to shoot every shot. One hundred times, you only shoot three times. This is disrespect for the movie and for me!"

"Because in Hollywood, as early as in the film age, a ratio of twenty to one was normal. Now that we enter the age of data, the ratio is already incredibly high."

The so-called film ratio is a one-to-one film ratio with one minute of film.

Hong Kong films and Taiwanese films are notoriously pursuing film ratios. There is even an unspoken rule in Taiwan. If the film ratio is more than four to one, no film company will dare to use you again, because it is too wasteful.

"In Hollywood they have to use several shots, shooting from different angles, even if it is a simple conversation between two people. In many shots, actors are required to use different performance methods to repeatedly shoot. , Even the expensive post-production special effects will be done to provide more material for later full-film editing!"

"So, in Hollywood, editing can only be entrusted to the most professional team. Because there are too many materials, it is even possible to cut two movies with different styles. Naturally, it cannot be handed over to the director to cut!"

Having said this, Chen Guofu felt that he could make a summary of his speech.

"Whether it's the ratio of films, the subdivision of the types of work, or the variety of others, I think, in the final analysis, one word, money!"

"As long as the budget is sufficient, as long as the company does not care about losses, we can completely follow the Hollywood set. It is difficult to say whether it is a good movie or whether it will succeed, but it must be well-made and sincere!"

"Even in the future, to kill Hollywood in Hollywood's way, who would dare to say that it is completely impossible?"

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