Chapter 704： The miracle continues!

A costume war film that has no big stars, and the main creative team is all new people, and the investment is only 20 million. At the same time, it is also known as a box office poison. Can it gain a foothold in the Chinese film market?

This should be an issue that all film industry players were concerned about before Daming Jie was released.

The facts have proved that as long as you are diligent and the quality of your movie is excellent, let alone a foothold, it will be no problem to fire!

Do not believe?

Look at the box office of Daming Jie!

On the first day of the show, Daming Jie had a rate of about 20% in the country. The Da Piao Cang Jingcheng area only screened more than 700 shows, only half of the Hollywood blockbuster gravity, and much less than the police and criminal anti-drug film. , But created a box office of more than 28 million!

This is an amazing number, because it means that the attendance rate of each game is quite high!

But even so, cinemas still dare not let go of filming easily. After all, this type of film still has a lot of diehards. It is difficult to guarantee that it will not be the high box office on the day of the premiere, and then it will fall off a cliff.

Therefore, on the second and third days, that is, the two days of the weekend, the lineup of Daming Tribulation only slightly increased, but the box office was not affected at all. The highest break through the 30 million mark, so three days after the release, Daming Tribulation The total box office reached more than 87 million.

For a movie with an investment of only 20 million, it has already recovered the cost!

Is it just that?

You know, Daming Jie's word-of-mouth on the Internet is bursting, especially with the popularity of movies, major media and websites, and the word-of-mouth of movie fans have also come out. At this time, the movie theaters have also opened up the film.

As a result, with this release, Daming Jie's box office in the second week quickly rushed to more than 140 million. In addition to becoming the box office champion of the week, it also raised the total box office of the week to a high of more than 400 million.

This also makes everyone realize that as long as you make a movie with your heart, no matter how low the cost, no matter how bad the movie type is, you can get a high box office.

By the third week, although another commercial blockbuster film by Miracle Films, Storm was released, the filming of Daming Tribulation was still unabated, which was comparable to the storm, but in the end Daming Tribulation showed a decline.

After all, the storm is a commercial blockbuster with a lot of money!

In the first week the storm was released, it cut more than 200 million box office, but Daming Tribulation was only more than 120 million.

But even so, Daming Jie's total box office soared to 350 million.

This is a miracle for a movie with an investment of only 20 million and no big stars.

Then, in the fourth week, with the release of the Lunar New Year blockbuster privately-ordered, Daming Jie's schedule was once again greatly compressed, and finally the box office fell to more than 40 million that week.

After that, with the arrival of fierce competition in the Lunar New Year stalls, the lineup of Daming Jie also became less and less, but the box office has always performed well.

In the end, relying on the film's high reputation and amazing vitality, it finally won more than 460 million local box office.

Although it did not make it into the top ten of the annual box office, it successfully counterattacked the gravity of Hollywood blockbusters. This also triggered a heated discussion in the domestic film circle. At least everyone began to believe that as long as you make a movie with your heart, low cost Can still kill Hollywood commercial blockbusters!

Daming Jie can handle ancient costume box office poisons, but how can other types fail?

But the miracle continues!

Not long after Daming Jie painted, Miracle Pictures began to focus on the ancient costume martial arts film Xiuchundao.

It is also a new director's work. Although there is a Zhang Zhen in the lineup, as a low-key and powerful actor, Zhang Zhen's box office appeal is obviously not high, but it is such a movie, and then the Ming Jie is hyped After the costume film market, it became the first year of Miracle Pictures in 2014.

As a result, this film with an investment of 40 million yuan, at the beginning of 2014, cut an astonishing 800 million box office for Miracle Pictures, which was amazing and shocked the entire movie circle. .

Some people even think that if it weren't for the big trouble in the beginning of the year, the box office is also harvesting, I am afraid that the box office of Xiuchundao will be higher.

The two films invested 60 million yuan, but the box office reached more than one billion yuan. Except for Miracle Pictures, what other film company can do it?

With the hot sales of Daming Jie and Xiuchundao, costume films on the movie market have also received attention again, especially the costume films of a group of new directors have set up projects one after another, and there is a rush to follow the trend and earn the box office.

On the other hand, Miracle Films has successively released two blockbuster films of Daming Tribulation and Xiuchundao, and after earning a box office of more than one billion yuan, more films with urban themes have been launched successively.

Throughout 2014, there was only one biography of the White-haired Witch that belonged to the ancient costume martial arts, and the blockbuster drama was Ning Hao’s heart-warming, Xu Ke’s outwitness of Tiger Mountain, Chen Kexin’s dear, and Wang Jing Macau situation.

But there is no doubt that with the big sales of Daming Jie and Xiuchundao, there has been a heated discussion and reflection in the domestic film market.

Both film companies and film industry players are thinking about the reasons behind the hot selling of these two films.

And when the two movies were selling big in China, Yang Huan was also not idle.

He began to practice in retreat, traveling back and forth between Europe and China, convening football youth training experts and education experts in various fields, in-depth research on the feasibility of establishing a youth training camp in China, and led the team to conduct field inspections.

Since this project is also very important and is of great importance, Yang Huan participated in the whole process and was responsible for decision-making.

Not only that, the mayor of Milan visited Longhai and specially invited Yang Huan to accompany him in person. He also visited WeChat and made a statement, expressing his welcome to the decision of WeChat to establish a branch in Milan.

Later, accompanied by Yang Huan, I visited Aston Martin's car factory, engine research institute, and automobile industry design research institute. Many of the engineers and R&D personnel of the latter two institutions are from Italy.

After receiving the mayor of Milan, the plan for campus football was almost ready. Yang Huan personally took the expert team to the capital, handed over the plan to Zhuang Mingyang, and held talks with various government departments.

The talk was finally over, and January 2014 also ended.

In February, the draw for the International Champions Cup was also long overdue.

What is different from the past is that this time the International Champions Cup will be divided into two major competitions, one in Asia and the other in North America. Among them, the Asian region includes Mainland China and Hong Kong, as well as several countries in Southeast Asia.

The venue for the Asian finals was arranged at the Bird's Nest in Beijing.

The competition in North America continues to use the competition system and schedule that has been improved over the past two years.

But the participating teams have changed.

Among them, after the North American division is divided into groups, the four teams in Group A are Manchester City, Atletico Madrid, Juventus and Dortmund, while Group B are Arsenal, Tottenham Hotspur, Paris Saint-Germain and Naples.

Although there are no super strong teams like Barcelona and Real Madrid, none of them are underdogs.

The Asian region is a bit surprising.

The four teams in Group A are Southampton, Liverpool, Real Madrid and Inter Milan. Group B is Manchester United, Barcelona, ​​Bayern Munich and Monaco.

It is Monaco that makes many people question!

Because although this newly promoted Ligue 1 has an eye-catching performance in the Ligue 1 this season, Martino relied on a group of youth troops to play vigorously in the Ligue 1 and it was a pleasure to compete with Paris Saint-Germain for the Ligue 1 championship. .

But Monaco is a declining noble, why can it participate in the International Champions Cup?

In the end, the media believes that it should be related to Monaco's acquisition by a Chinese consortium. After all, the International Champions Cup will focus on developing the Asian market, and China is undoubtedly the top priority!

However, after the lottery was drawn, the outside world generally responded quite enthusiastically.

Regardless of the fact that the International Champions Cup has been successfully held for two times, it has triggered a huge spectator craze in the United States. It has successively set the number of spectators at the North American football game, and surprised fans all over the world.

And last year's Asian Invitational, although it was a little messy, it also attracted considerable attention.

Especially considering that the teams that participated in the Asian Invitational last year were generally not giants, so this time, Marvel Media will simply include Southampton, Real Madrid, Bayern Munich, Barcelona and other football teams with great appeal all over the world. The teams have all adjusted to the Asian region.

There are also veteran giants like Manchester United, Inter Milan and Liverpool. Although temporarily declining, their influence and appeal in the Asian region are still quite amazing.

Using such a lineup to compete in the Asian region is undoubtedly also to be able to open the situation in the shortest time.

As for the games in North America, more consideration is to continue to consolidate the brand foundation of the International Champions Cup, and to manage the good situation that has been developed with hard work in the past two years, so arrangements like Manchester City, Juventus, Arsenal, Tottenham Hotspur A strong team like Paris Saint-Germain is enough.

Facts have proved that Miracle Media’s strategy is correct.

As soon as the lottery ceremony was over, the names of all participating teams and the lottery results were released, which immediately caused a huge response in football all over the world, and the fans and the media also gave great enthusiasm and attention.

The finals of the Asian region are arranged in the capital, so the entire International Champions Cup Asian region will be broadcast live on Capital TV. Miracle Media has also given considerable concessions in terms of broadcast fees, in order to use Capital TV’s Influence, to rapidly expand the brand of the International Champions Cup.

Since then, Miracle Media has signed broadcast agreements with many domestic TV organizations, and the Internet copyright is still handed over to WeChat Video, which is the same mode of operation as the Premier League broadcast rights.

In addition, including Hong Kong, Singapore, South Korea, Japan, Australia, India, Indonesia, Malaysia and other countries and regions , there are also heavyweight TV organizations that have expressed their willingness to broadcast this event throughout the event.

As for the Middle East, although it is regrettable that the International Champions Cup still failed to move to the Middle East, Yang Huan had reached a consensus with Hamad, the Prime Minister of Qatar, reached an understanding, and promised that the time is right and he must move to Qatar.

Al Jazeera, which has considerable influence in the Middle East and Africa, also announced the first time that it will broadcast the entire International Champions Cup.

As a result, the simultaneous live broadcast of the International Champions Cup on five continents, including Asia, Africa, Europe, Oceania and North America, is undoubtedly a big step forward compared to last year.

Especially in terms of government subsidies, the Australian government has arranged two group matches in Sydney to attract the International Champions Cup, and it has given a government subsidy of 10 million euros, which is a big deal.

On the contrary, in China, Hong Kong, Singapore, South Korea, Indonesia and other countries and regions, based on the need to develop the market and build a cup brand, Miracle Media did not impose excessive requirements on government subsidies.

After all, for such an event that has just been held for two years, the most important thing is not to consider how to make a profit, but how to build its own brand in the shortest possible time and win the recognition of fans and media all over the world.

Both Yang Huan and Sun Yue have a very clear understanding of this!

It's just that it's one thing to have this kind of knowledge, but it still can't stop some people, eagerly sending money to you.

You don't charge?

No, he is not happy anymore!

Just like the person in front of Yang Huan at this moment!

*This subtitle is provided by the XY subtitle group, @release*