Chapter 705： 3rd pole

"Congratulations, Belt, you got promoted and made a fortune!"

He is the former Nike European President, Belt Hoyet.

However, more than a month ago, he had just been promoted to vice president of the Nike head office, fully responsible for football affairs.

"Master Huan, don't make a joke on me. If you want to talk about promotion, I barely admit it, but when you get rich, in front of your Master Huan, who can say that you are rich?" Belt Hoyet also laughed. With.

"Don't be humble!" Yang Huan waved his hand. "You Nike have always attached great importance to football affairs. The current president Mark Parker was promoted because he did a good job in the football affairs department. I am optimistic that you will be the next one! "

Belt Hoyet shook his head and laughed, but he didn't refute it. Obviously he understood it in his heart, and he didn't have this idea at all. After all, a soldier who doesn't want to be a general is not a good soldier!

Nike attaches great importance to football matters, which is nothing new.

Basketball and other fields have always been Nike's strengths, but only football has always been Adidas's world.

Therefore, Nike's strategy has always been to stabilize basketball and the domestic market in the United States, and then erode Adidas step by step.

But in the past few years, the situation has changed greatly.

The first is that Adidas swallowed Reebok and began to aggressively enter the US market, and relying on Reebok, began to vigorously swallow Nike's original expertise, such as basketball.

But at the same time, Nike itself has encountered many problems in acquisitions. Both Converse and Umbro obviously failed to achieve the expected results. Especially Umbro, although it has strengthened Nike’s business and capabilities in football. , But it failed to help Nike reverse the situation.

Not only that, New Balance has been reborn in the Jedi. In recent years, it has been growing at an amazing double-digit rate every year. In addition, there are local brands such as Skechers and Sokoni that have developed at an amazing speed.

In terms of volume, brands such as New Balance, Skechers, and Socone cannot threaten Nike for the time being, but if this continues, who can guarantee that this kind of thing will not happen in a few years?

Two years ago, defeating Nike and signing Liverpool's brand of Warriors Sports, was it not from New Balance?

With time, will Skechers, Soconni and even some other brands do the same?

Not to mention, in addition to these American brands, Chinese sports brands are also developing very rapidly.

It can be said that Nike's current situation is internal and external, and it can't be careless and lax.

This is also the reason why Mark Parker made Belt Hoyt appear here.

"Master Huan, let me be straightforward. We hope to sign the main sponsorship contract for the International Champions Cup. We attach great importance to this cooperation. You should believe that our ability to operate in the United States is definitely more than any other. Brand!"

Yang Huan understands that although Nike has been suspected of being a bad street in North America, it has long since faded from the halo of the famous brand, but when it comes to the ability to operate and promote the brand, they are definitely second to none.

This is not as good as Adidas!

In the past, the International Champions Cup and Adidas cooperation, the effect is not without, but a bit worse than expected.

After all, sports sponsorship this year is not just that your sponsor wants to make a profit. For cup competitions like the International Champions Cup, it is also hoped that through the channel of sponsors, it can further promote and consolidate its own brand.

Why can the World Cup be so popular?

Isn't it because so many global brands are promoting and promoting him?

Every year in the World Cup, brands including Coca-Cola, Adidas, Nike, Heineken and other brands have swarmed, hyping up, and everyone in the world knows, oh, the World Cup is coming!

This is what the International Champions Cup wants!

"You are right, Belt, I very much agree with this statement of yours." Yang Huan nodded.

Belt Hoyet also understands that just to take advantage of this point to talk about, it is impossible to win, the key is to benefit.

"Master Huan, if we win the main sponsorship contract of the International Champions Cup this time, we will help you publicize and promote the International Champions Cup in all Nike stores around the world during the event, and I can guarantee that we will give The sponsorship fee will definitely not be lower than Adidas!"

With the current influence of the International Champions Cup, only Nike and Adidas can eat this cake.

As for other brands, especially the fast-growing Chinese sports brands, they are not enough for the time being.

Yang Huan nodded again, smiled slightly, and winked at Sun Yue who was sitting aside.

Who is Sun Yue?

Observing the ability of Young Master Huan to wink, he considers himself second, who dares to recognize first?

Therefore, after seeing Young Master Huan's wink, he immediately laughed, "Bert, you are not wrong at all, but we plan to make some changes and adjustments this year."

"What do you mean?" Belt Hoyet looked at Sun Yue, a little strange.

"In addition to the International Champions Cup, we also hope to discuss the sponsorship of the four teams Inter Milan, Atletico Madrid, Monaco and Southampton together!"

"What?" Belt Hoyet was surprised.

Put four teams together?

Belt Hoyet didn't believe it very much, and turned his head to look at Master Huan again.

Yang Huan nodded with a smile, which was considered a acquiescence.

At this time, Belt Hoyet really panicked, because he was completely unprepared for this.

But it doesn't matter, anyway, today is only the first meeting. The two sides have understood each other's wishes, and the real negotiation has not yet begun!

"Bert, I think you should be very clear about our operational capabilities, which have been fully demonstrated in the past few years!"

When Sun Yue said this, he smiled confidently, "We are absolutely confident that Southampton will continue to attack the Premier League championship, and within three years, create a team capable of attacking the Champions League!"

If it is said that among the teams under Yang Huan, there is a leader who is to be selected, then Southampton deserves it.

The Saints are the team that Yang Huan has spent the most effort in the past few years, and is also the team that has the best effect.

Among other things, as long as Southampton uses the current momentum to hit the Champions League in three years, this is definitely not a problem.

Of course, the impact is an impact, but whether you can get it or not requires a little luck.

"Atletico Madrid was the champion of La Liga last season. So far this season, it still maintains the top two rankings. It still has the ability to attack the league championship, and our position in the next few years is the champion!"

Sun Yue raised his brows, "In other words, we hope that in the next few years, Atletico Madrid will become the third pole of La Liga apart from Barcelona and Real Madrid!"

This remark once again made Belt Hoyet's eyes shine.

The oligarchic game of La Liga has a long history.

Although there were teams such as Deportivo, Valencia and Real Sociedad in the early years, they overwhelmed the Western Super League duo and won the league championship. Even Valencia once had the opportunity to compete with Barcelona and Real Madrid.

But in the end, it is regrettable that these teams have all fallen.

But now it seems that Atletico Madrid is undoubtedly quite a chance.

Not to mention, since Yang Huan's acquisition of the team, in addition to building a new stadium, expanding the training base and youth academy, they have been constantly strengthening Atletico Madrid.

Before Atletico Madrid sold Mandzukic, many people thought that the bed linen might be slipping again.

But who would have thought that the trident composed of Tevez, Diego Costa and Griezmann will perform even better this season, with a wave of goals. In midfield, Ilya Ramendi, Cork and Isco's home-grown midfielder is also quite powerful, with both rigidity and flexibility.

On the back line, Otamendi suppressed Godin and Miranda this season and became the pinnacle of the Linen Corps back line. The next two players had to compete for another position, Juan Fran and Felipe also Stable as always.

As for the goalkeeper Courtois, he has become the most dazzling goalkeeper rookie in La Liga.

In addition, players like Bietto, Crasi, Criccioviac, Jose Gaja, Montoya and other players also performed quite eye-catching, plus Jose Jimenez, Velazquez, Oliver ·Torres, Saul and Correa and other young players.

Today's Atletico Madrid has a very good combination of old, young and middle-aged. In theory, it is indeed time to produce results!

Based on Bert Hoyet’s years of mixed experience in European football, unless Atletico Madrid has its own brains, completely overthrows the previous plan, and goes crazy, otherwise, with Atletico Madrid’s current situation, Even if you sell, it will not have much impact on Atletico Madrid.

The reason is simple. Simeone’s tactical system is very complete and rigorous, and there are at least two players in every position in the team. Even if one is sold, another one will be quickly added, giving the club more time to choose and supplement. By.

This kind of team is quite stable and the performance will not be too slippery!

More importantly, Atletico Madrid now has a good-money boss. Anyone who wants to dig people has to pay a high price. With ample funds, transfer operations are more convenient and calm.

Therefore, Belt Hoyet also believes that Atletico Madrid does have a chance to become the third pole of La Liga.

But if it works, it has to be tested by time!

"Bert, I wonder if you have thought about League One recently?" Sun Yue asked with a smile.

Belt Hoyet shook his head, "But I know, Monaco has performed very well in the new season!"

At present, Martino's Monaco, with the lowest average age of the Ligue 1 youth army, slammed into the second place in the Ligue 1 standings, only behind Paris Saint-Germain, and even occupied the top position of the league for two weeks.

The rookies in the team are like clouds, and the talents are gathered.

In the frontcourt, there is Mitrovic, the new Drogba, and there are talented rookies such as Aubameyang and Depay, even players such as Benzia, Martial, Tovan, and Fekir are quite similar. Dazzling.

Like Benzia, he is known as the new Benzema, and Martial is known as the new Henry midfielder, Verati, Turalan, Biglia , Capue, Kondobia and other players also performed quite eye-catching, and this season has emerged a midfield supernova like Rabiot, which has won the huge attention of European football.

Needless to say, the defense line, Maquinhos, Zuma, and Mangala are all the hottest central defenders in Europe. Any one of them is worth more than 30 million euros. Digne, Kulzava, Dennis Appi Wing players such as Ya and Olier are equally good.

Goalkeeper Navas also performed solidly and reliably.

It can be said that although Monaco is a newly promoted horse this season, it has shown that it has the strength to impact the Ligue 1 championship and huge development potential.

Such a team is definitely worth optimistic about!

But this is not the most important aspect of Belt Hoyet.

What he really values ​​is the effect that these four teams can bring once they join Nike's camp!

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